Anika Brown Email & Phone Number

Washington, DC, US

Rockville, MD, US

Brooklyn, New York, US

Hue is a culture and community platform with a mission to amplify voices and pave paths for Black, Indigenous, people of color (BIPOC). Its community of experienced leaders of color represent Fortune 100 brands, unicorn tech startups, and the top media companies and agencies.

United States, US

Hired by Series A B2B startup to develop strategies that drive B2B demand generation, engagement, and retention. Manage execution through agency and internal Content team.

Mountain View, CA, US

Led PMM strategy for Google’s global brand communication platform (About.google.com) in partnership with PR, Marketing Ops, Policy, Product, and Design stakeholders.

Mountain View, CA, US

Led go-to-market, sales strategy and sales enablement for the Tier 3 Auto vertical. Served as the SME for sales teams, coached Account Executives to surpass their quotas, and nurtured relationships with key clients and agencies. Created the 2021 Dealer Guidebook, an external marketing playbook released in 18 global markets and was a catalyst for revenue.

Dearborn, Michigan, US

Led global marketing (growth marketing, sales enablement, pricing strategy, communication, branding, advertising) and B2B and B2G sales for Ford’s transportation startup. Drove go-to-market (GTM) strategy from piloting a new services and pricing models (subscription) to securing partnerships.

Dearborn, Michigan, US

Led 5-year product strategy and roadmap for Ford Credit's B2C and B2B Fintech and Payment product areas. Developed a service-based blockchain MVP in partnership with a cross-functional team across Engineering, Data, Payments.

Dearborn, Michigan, US

Developed omnichannel digital marketing campaigns targeting key audiences and products, building consideration, and driving sales. Evaluated cross-section of insights to identify high ROI channels and regions.

Dearborn, Michigan, US

• Developed comprehensive short to long-term strategy to increase sales in Ford Middle East.
• Conducted extensive SWOT, industry, and competitive analysis to determine key consumer segments and major growth opportunities.
• Teamed with multiple departments in the Middle East, US including Pricing, Advertising, Sales.
• Analyzed internal and external market research data to understand industry dynamics and forecast relevant trends.
• Presented to senior-level management; findings will be used as basis for upcoming emerging markets strategy meeting.

San Francisco, California, US

• Analyzed email and website data to find key trends. Insights used to tailor content to needs and interests of target market.
• Drafted creative briefs for ad agency to ensure projects aligned with marketing initiatives.
• Collaborated with cross-functional teams to assess new advertising campaigns.
• Created training material used company-wide. Led training sessions for product management departments.

Costa Mesa, CA, US

• Cultivated the consumer-facing voice of brand through search engine optimized (SEO) copywriting.
• Optimized landing pages using targeted keywords and hyperlocal content, increasing optimization levels by 56% to 100% during a four-month period.
• Performed marketing research to identify growth opportunities with new consumer segments and influencers. Analysis used to direct Sales and Marketing strategies.

Hired from internship based on outstanding job performance to develop and maintain e-commerce side of business; oversaw development and implementation of new site that has doubled annual sales.Worked with SEO and SEM contractors to optimize site ranking; wrote PPC advertisements.Wrote copy and oversaw the design of weekly email marketingResearched and.

Promoted to assist VP of Sales/Marketing to manage purchasing for high-end/luxury clients and stores; supervise two staff members; trained all staff on utilization of new administrator site. Coordinate events with PR and Sales/Marketing departments; handle timing of wholesale and event orders to ensure fulfillment capabilities.

Published articles on fashion and culture topics; recognized for being consistently in top 3 Most Read.

Grew from sales associate position to merchandise selection, attending trade show events.Designed and creating marketing materials, including sales promotions, and developed store events.

Master Of Business Administration (Mba), Marketing

Bfa, Cum Laude, Fashion Merchandising