Supervising marketing campaigns, advertisements, and design projects while ensuring the quality and uniformity of creative content. Leading and overseeing a team consisting of social media experts, and photographers, collaborating with marketing agencies.Creating creative standards and guiding the creative process: In charge of tasks such as packaging, printed materials, websites, social media and email campaigns, outdoor advertising.Identifying visual requirements for ads, collaborating with independent professionals and production partners to finalize projects, and managing the creative budget.

Supervising the creation and implementation of visual campaigns for advertising and marketing, managing the entire creative process from idea generation to final delivery, ensuring it aligns with set timelines and budget constraints.Crafting innovative ideas and plans for promotions, goods, and services. Directing marketing efforts and strategic positioning to craft compelling campaigns that engage specific target groups.

Responsible for developing and maintaining a creative vision that resonates with the audience, managing teams of designers working on various creative projects like advertising, graphic design, and marketing.Generating clear ideas and concepts in collaboration with copywriters, produce moodboard and storyboards based on creative visions, and understand marketing initiatives and target audiences to create innovative campaigns that engage specific target groups.

In charge of developing advertising campaigns, designing website layout and logos, creating promotional materials, and handling photography.

A chain of luxury 5-star hotels in India owned by Bharat Hotels Limited started as Assistant Manager – Graphics and progressed to Manager – Creative Communications based on visualization and leadershipskills within the Corporate Marketing & Communication Department.Managed a team of designers for internal promotional materials.Curated, selected, and organized artworks for company-hosted sports events, festive celebrations, and trade exhibitions.Participated in organizing and executing corporate events.Cultivated and maintained relationships with editors and journalists as part of the marketing team.Provided instructions to printers, online platforms, and advertising agencies, conducting regular follow-up meetings.Collaborated with the Finance department to optimize the marketing budget and reduce outdoor advertising costs nationwide.

Posters & T-Shirt TIE India (Theatre in Education) [2007] Corporate BrandingAravali Synthetics (Textile Enterprises)The Good Food Cafe (Healthy Fast-food Eating Joint)MAK Securities (Security solutions for Auto Mobiles) Brochure & Leaflets Attitude ( An Event Organizing Company) [2010]Photo shoot CURE (NGO) [2012]

An establishment of The Lalit Hospitality Group, worked under the Vice President of Marketing Communication.Designed graphics for various promotional materials, including brochures, menus, flyers, tent cards, hoardings, annual reports, and the in-house magazine.Led the re-branding design project from InterContinental The Grand to The Lalit within a strict 3-month deadline.Consistent high-quality work led to trust from senior managers, encouraging in-house design instead of hiring external agencies, leading to significant cost savings.

An e-company with the biggest online storehouse of Indian mapsDesigning web pages and editing photos for over 100 websites, as well as creating a template for the in-house magazine.Managed online and print media.

An organization specializing in creating educational CDs and books for children.Developing graphics, sound, and video clips for educational CDs.Supporting the sales team at Book Fairs to promote the company's products.