Anika Howard Email and Phone Number
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My brain works differently. Instead of just seeing things in a linear pattern - I can visualize multiple possibilities and mobilize multi-functional teams to make them a reality.As the inaugural President and Chief Executive Officer of WONDR NATION, I drive the company’s vision, mission and culture in addition to leading daily operations. I look forward to taking this journey with the amazing team we are building.My career has focused on leveraging emerging technologies to build products that provide engaging and unique experiences for players and incremental profits for corporations. I am a recognized leader in the gaming and entertainment industries with a proven history of building and driving high-performance teams, developing innovative and transformative products, and driving technology-led operational change.I'm an advocate for using technology to create compelling and engaging customer experiences and have always seen technology as a great equalizer and way to bring people together. When I’m not driving vision and operations for WONDR NATION, I enjoy photography, traveling and music.
Wondr Nation
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Chief Executive OfficerWondr Nation Sep 2021 - PresentMashantucket, Connecticut, Us
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Vice President, Brand Marketing And DigitalFoxwoods Resort Casino Oct 2018 - May 2022Mashantucket, Ct, Us -
Head Of Product Marketing - Mobile, Playspot & North America Sports BettingIgt Aug 2016 - Oct 2018London, GbResponsible for overall strategy and marketing responsibilities for expanding IGT’s mobile and sports betting services and solutions in North America. This newly established department within IGT drives the design, development, and marketing for the PlaySpot solution for land- based global casino customers. -
Igaming Executive - IgtIgt Apr 2015 - Jul 2016London, GbIt's official: The $6.4 billion acquisition of International Game Technology by Italy-based GTECH is complete.The combined companies will now be known as International Game Technology PLC, with its corporate headquarters being in Rome, Italy, Providence, Rhode Island and Las Vegas, Nevada. I will be based in the Las Vegas location.
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Senior Director, Igaming - GtechIgt Sep 2014 - May 2015London, Gb
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Senior Interactive Lead | Georgia IlotteryIgt Mar 2013 - Aug 2014London, GbLed GTECH’s consumer engagement in Interactive marketing strategy, including the direct player relationship, player loyalty program, internet strategy and Player Direct iLottery platform.Led the development and ongoing optimization of the player-facing internet portal and digital marketing strategies for the GTECH. Ensured that Responsible Gaming standards were adhered to and continued to evolve in line with best practice. Hired and manged the Interactive Marketing team responsible for delivering effective digital marketing activities.
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Senior Director, Interactive | Northstar Lottery GroupIgt Aug 2012 - Feb 2013London, GbLaunched first US iLottery site - giving anyone within the state of Illinois the ability to purchase Mega Millions, Powerball and Lotto tickets online. Led the Illinois Lottery’s consumer engagement in digital marketing strategy,including the direct player relationship, player loyalty program, internet strategy and internet pilot program, to deliver Northstar’s revenue commitments. Lead the development and ongoing optimization of the player-‐facing internet portal and digital marketing strategies for the Illinois Lottery. Directed the Interactive and One to One Marketing Team to deliver effective digital marketing activities that will deliver against the objectives set, and to guide their personal development to improve their overall performance as digital and CRM marketing professionals.Owned the relationship with digital advertising, media planning and buying agencies, direct marketing, and creative agencies and other related agencies as required, through the setting of clear objectives and by inputting to and overseeing their outputs to achieve stated objectives. Worked cross functionally with other senior Northstar colleagues to deliver aligned and integrated marketing and communication activities.
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Regional Director, Marketing - Southern NevadaCaesars Entertainment, Inc. Jan 2007 - Jul 2009Las Vegas, Nv, UsThis position was created to support marketing needs of Southern Nevada Casinos by providing executive leadership, marketing, and strategic / tactical support. Provided strategic direction and revenue enhancing ideas, with a special focus on leveraging Internet and new media-related marketing programs. Guided implementation of demographic specific, marketing strategies for Paris Las Vegas casino via online media campaigns, micro sites, direct mail and traditional advertising that increased awareness of casino in targeted market.Partnered with Interactive Agencies to refine strategy and approach of online media campaign (Search, Display, Mobile Search), resulting in increased efficiency of media buy and $8MM YOY increase in revenuesCreated Pulse of Vegas campaign targeting retail customers for Las Vegas casino. Campaign generated over $5 million, first year, hotel revenue.Developed various marketing campaigns designed to drive occupancy during historical slow demand periods which resulted in 40% year over year increase in online revenue. -
Corporate Director, Internet Marketing OperationsCaesars Entertainment, Inc. Nov 2005 - Dec 2007Las Vegas, Nv, UsManaged overall customer experience and served as 'Business Owner' for large scale, company-wide marketing and technology projects. Led cross-functional team of marketing and IT professionals, and external consultants, responsible for integrating internet marketing strategies/systems of two companies as a result of the casino industry's largest corporate acquisition.Negotiated with Internet partners and formulated targeted service contracts which saved the company over $5 million in annual consulting and professional services expenses.Partnered with Slot Marketing and Operations Team to develop online Slot Finder feature for websiteRecommended and implemented key initiatives to Senior Management Team / Key Marketing Leaders, and influenced centralized Marketing and Operations management, which resulted in overall costs reductions and improved efficiencies.Worked collaboratively with casino operators, corporate resources, and external agencies to create revenue generating marketing solutions for retail and VIP customersDeveloped, designed and implemented integrated marketing and information technology organization responsible for rapid internet based development and solutions deployment.
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Corporate Director, Internet MarketingCaesars Entertainment, Inc. Feb 2002 - Oct 2005Las Vegas, Nv, UsPromoted to Corporate Director in response to increased importance of Internet as a revenue generating and customer relationship building channel. Developed online marketing and development strategies to drive hotel revenue, customer engagement and email acquisition guidelines. Reported to Senior VP, Marketing.Elevated Internet as a business priority and led a cross-functional team of leaders to define the vision and budget implications, heightening executive awareness, interest and support.Produced 36 months of consistent increases in website traffic, online transactions and revenue by developing compelling and engaging online marketing programs, including Internet Only Hot Deals program which resulted in over $4 million in annual hotel revenue.Established new industry standard for online promotions by negotiating partnership with leading online promotions vendor and facilitating regulatory approval process.Managed online elements of World Series of Poker and worked to develop online revenue streamsIncreased customer email database by 60% and developed online prospect database generating over 2.5 million new retail customers through a series of integrated marketing campaigns and promotions.
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Internet Marketing Manager, Relationship MarketingCaesars Entertainment, Inc. Jan 2000 - Jan 2001Las Vegas, Nv, UsDirected company-wide initiative to integrate and enhance technical systems, processes, and online user experience for company websites. Led cross-functional team responsible for transitioning Harrahs.com from a static site geared towards public and investor relations to a transaction-driven, customer-focused tool to extend the company's relationship with its core customer base.Developed organizational structure to support new Internet Marketing department. Established a centralized process for content management and reporting.Increased website traffic over 40% by enhancing functionality and developing customer communication and marketing plan to accompany website re-launch.Increased online reservations and revenue 60% by adding key features to website and developed email marketing campaigns to promote new functionality, thereby generating $4.5 million in online hotel revenue during first year.Increased Internet channel awareness to improve profitability and influence customer behavior by developing Annual Internet Marketing Summits, which provided executive leadership with results/opportunities and gained support/buy-in for annual projects.Developed online Microsite and teaser content for new slot product launches
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President'S AssociateHarrah'S New Orleans Aug 1999 - Feb 2000Selected from group of summer interns for Executive Management rotation program designed to mentor and develop executive leaders within the company. Served on initial team; hired on to project and member of executive team for opening of Harrah's New Orleans Casino. Specific roles focused on marketing and technology assignments around the Grand Opening, Marketing, Internal Communications and Y2K Readiness. Completed full operations rotation in all key results areas within the casino:Assisted with grand opening campaign as team leader, resulting in a very successful Grand Opening event that received both local and national press.Developed internal communications processes to allow employees easy access to key information to better serve customers.
Anika Howard Skills
Anika Howard Education Details
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Arizona State UniversityInformation Technology -
University Of Maryland Global CampusMarketing
Frequently Asked Questions about Anika Howard
What company does Anika Howard work for?
Anika Howard works for Wondr Nation
What is Anika Howard's role at the current company?
Anika Howard's current role is President and Chief Executive Officer at Wondr Nation | Reimagining Gaming Entertainment.
What is Anika Howard's email address?
Anika Howard's email address is ah****@****ods.com
What is Anika Howard's direct phone number?
Anika Howard's direct phone number is +170243*****
What schools did Anika Howard attend?
Anika Howard attended Arizona State University, University Of Maryland Global Campus.
What are some of Anika Howard's interests?
Anika Howard has interest in Creative Writing, International Travel, Children, Entreprenuership, Economic Empowerment, Entreprenuership Pofressional Networking, Pofressional Networking, Education, Advertising And Marketing, Science And Technology.
What skills is Anika Howard known for?
Anika Howard has skills like Email Marketing, Marketing Strategy, Social Media Marketing, Integrated Marketing, Online Marketing, Mobile Marketing, E Commerce, Strategy, Marketing, Crm, Digital Marketing, Online Advertising.
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