Anika Krishnan Email & Phone Number

Los Angeles, California, United States

• Manage social media accounts across multiple platforms such as Tik Tok, Facebook, YouTube, and Instagram, creating engaging content while increasing followers.
• Build relationships with influencers within the industry to help expand the company's reach through organic channels.
• Facilitate the revitalization of the brand ambassador program and produced instructional videos, empowering brand ambassadors with streamlined content-creation techniques
• Manage a bi-weekly professional newsletter to target customer audience delivering announcements, promotions, and product features
• Implement data-driven strategies & researched industry trends to optimize TikTok & Instagram reel content for maximum virality and reach
• Analyze website analytics data to identify trends in user behavior and optimize performance of digital marketing initiatives.

Los Angeles, California, United States

• Work directly with CEO on everything BH related and artist roster
• Sourced artist Donzell Taggart for Beat House. Following BH signing, Tik Tok follower count for Taggart increased from 300K to 2.3M
• Work directly with artists comprehensively – notable examples: involved in KYMT’s single release launch “HOOPLA” (1M Tik Tok videos produced to this sound) “ALL ABOUT CAKE” (6.1M Tik Tok videos produced)
• Develop and apply digital marketing strategies in collaboration with artists and outsourced marketing team
• Execute social media marketing for BH promo and roster content across all major channels (BH & KYMT)
• Manage KYMT’s website, one-sheet & social media profiles

Greater New York City Area

• Worked with behno product team to create bag prototypes for collaboration
• Worked with product development/design team to identify collaboration opportunities and with large brands anddevelop proposals/co-marketing briefs. Ex: Glossier, Roberi & Fraud
• Developed brand positioning and slogan for behno’s sister company b health
• Managed social media strategy and created daily content across social media channels

Greater New York City Area

• Developed influencer marketing strategy and database of identified influencers/co-marketing partners
• Streamlined and organized press book by adding daily updates of new articles and features
• Reviewed/analyzed women’s wear collection of spring summer ’17, provided recommendations to CEO
• Researched industry trends through past seasons’ collections and made findings accessible to the CEO bycreating competitive intelligence briefs
• Learned about marketing and strategy techniques by accompanying CEO to buyer meetings
• Created banner prototype for behno fundraising event

Redwood City, CA

• Updated all excel spreadsheets with driver payment information, helped with upkeep of payment methods
• Reviewed employment contract for new hires and coordinated all on-boarding information
• Communicated directly with customer service representative to help issues with payments
• Research industry trends and compile information on new prospects
• Worked with head of marketing to brainstorm new ways of publicizing the product

Bachelor’S Degree, Global Health, Graduate

Summer Course Abroad, Consumer Behavior And Marketing

- Analysis on consumer behavior - Retail marketing - Brand awareness - Reviewing business plans and unique selling points

Education record

VOLUNTEERING • Reading Partners – Tutored low-income elementary school students in phonics and comprehension • Soccer mentor at AYSO.