Anika Krishnan Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

• Manage social media accounts across multiple platforms such as Tik Tok, Facebook, YouTube, and Instagram, creating engaging content while increasing followers.• Build relationships with influencers within the industry to help expand the company's reach through organic channels.• Facilitate the revitalization of the brand ambassador program and produced instructional videos, empowering brand ambassadors with streamlined content-creation techniques• Manage a bi-weekly professional newsletter to target customer audience delivering announcements, promotions, and product features• Implement data-driven strategies & researched industry trends to optimize TikTok & Instagram reel content for maximum virality and reach• Analyze website analytics data to identify trends in user behavior and optimize performance of digital marketing initiatives.• Conduct market research to gain insights into customer preferences and competitor strategies. • Collaborate with the design team to create visually appealing materials aligned with company branding standards.

Los Angeles, California, United States

• Work directly with CEO on everything BH related and artist roster• Sourced artist Donzell Taggart for Beat House. Following BH signing, Tik Tok follower count for Taggart increased from 300K to 2.3M• Work directly with artists comprehensively – notable examples: involved in KYMT’s single release launch “HOOPLA” (1M Tik Tok videos produced to this sound) “ALL ABOUT CAKE” (6.1M Tik Tok videos produced)• Develop and apply digital marketing strategies in collaboration with artists and outsourced marketing team• Execute social media marketing for BH promo and roster content across all major channels (BH & KYMT)• Manage KYMT’s website, one-sheet & social media profiles • Streamline and organize Spotify playlist database, BH artist collaboration database, KYMT database • Coordinated & promote G-Eazy Vote NO ON PROP 20 campaign in partnership with The Alliance for Safety and Justice• Conducted social media marketing for #TimeDone campaign • A&R: Create and send beat packs for collaborations. Brainstorm features for pitched songs. Discover and source new talent to sign to BH roster

Greater New York City Area

• Worked with behno product team to create bag prototypes for collaboration• Worked with product development/design team to identify collaboration opportunities and with large brands anddevelop proposals/co-marketing briefs. Ex: Glossier, Roberi & Fraud• Developed brand positioning and slogan for behno’s sister company b health• Managed social media strategy and created daily content across social media channels

Greater New York City Area

• Developed influencer marketing strategy and database of identified influencers/co-marketing partners• Streamlined and organized press book by adding daily updates of new articles and features• Reviewed/analyzed women’s wear collection of spring summer ’17, provided recommendations to CEO• Researched industry trends through past seasons’ collections and made findings accessible to the CEO bycreating competitive intelligence briefs• Learned about marketing and strategy techniques by accompanying CEO to buyer meetings• Created banner prototype for behno fundraising event• Offered return internship

Redwood City, Ca

• Updated all excel spreadsheets with driver payment information, helped with upkeep of payment methods• Reviewed employment contract for new hires and coordinated all on-boarding information• Communicated directly with customer service representative to help issues with payments• Research industry trends and compile information on new prospects• Worked with head of marketing to brainstorm new ways of publicizing the product

Bachelor’S Degree, Global Health, Graduate

Summer Course Abroad, Consumer Behavior And Marketing

- Analysis on consumer behavior - Retail marketing - Brand awareness - Reviewing business plans and unique selling points

Education record

VOLUNTEERING • Reading Partners – Tutored low-income elementary school students in phonics and comprehension • Soccer mentor at AYSO.