Anika Shah Email & Phone Number

California, United States

California, United States

San Jose, Ca, Us

Lead our product marketing and integrated marketing teams across enterprise, SMB, and solopreneur.

New York, Ny, Us

Joined Cash App (Block) following the acquisition of Afterpay in Feb 2022. Led a team of product marketers focused on launching and scaling Afterpay's suite of BNPL products (including Pay in 4, Pay Monthly, and Afterpay Plus Card) and building consumer trust & safety for Cash App through brand, product, and lifecycle marketing.

Melbourne, Vic, Au

Led a team of product marketers focused on scaling Afterpay's in-store business in the US and internationally through 360 marketing programs and product launches.

Melbourne, Vic, Au

Launched & scaled Afterpay's in-store payment product - the Afterpay Card - across 4 markets: US, UK, Australia, and New Zealand. Built brand awareness of Afterpay as an omnichannel solution and accelerated product adoption through integrated marketing programs that capitalized on peak retail seasonality and the return of in-store shopping post pandemic. Reduced churn and drove conversion throughout customer funnel with product improvements, in app content optimization, and a robust lifecycle marketing program.

San Francisco, Ca, Us

Managed a team of product marketers focused on improving driver loyalty and the core driver experience. Developed and launched an integrated marketing campaign to help drivers understand how pay works, a top pain point.

San Francisco, Ca, Us

Led integrated marketing efforts for 15 new driver app features across driver earnings, safety, and ratings. Conducted market research and leveraged key insights to inform product-market fit and positioning. Partnered with Product leads to influence product roadmaps and optimize product features to encourage driver preference for Lyft vs. Uber.

San Francisco, Ca, Us

Led global marketing efforts for Benefit's top-selling product categories - mascaras, concealers, primers, and face color. Developed and executed multiple 360 marketing programs to drive product sales and establish Benefit products as best sellers across top retailers including Ulta and Sephora. Managed a small team to execute marketing campaigns.

San Francisco, Ca, Us

Launched integrated marketing programs that scaled Benefit's Brow business to over 30% of total company revenue and established Benefit as the #1 brow brand worldwide. Developed and launched Benefit's global Pro Program to drive brand credibility and awareness among beauty influencers and professional makeup artists.

San Francisco, Ca, Us

Developed and executed the GTM strategy for Benefit’s Brow Collection, a 45 SKU product line and the biggest product launch in Benefit’s history. Launched Benefit’s global philanthropy program, the Bold is Beautiful Project, across 19 markets, and drove awareness of Benefit's brand & signature brow waxing service.

Foster City, Ca, Us

Developed marketing strategies, inclusive of DTC promotions and sampling, social media, and digital marketing campaigns, to accelerate customer acquisition. Conducted market research to inform product development, pricing, packaging and positioning for GTM strategy.

San Francisco, Ca, Us

Conducted payment reviews, analyses & audits, on behalf of leading hospitals (Kaiser, UC Irvine, and Enloe) to identify & recover $250,000+ per month in insurance underpayments. Improved contracting and payment processes to minimize risk & prevent future cash losses.

New York, Ny, Us