Anika Shah work email
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I am a Product Marketing Leader with 13 years of experience leading product, brand & lifecycle marketing efforts for 0-1 products across top fintech, marketplace, and retail companies. I currently lead the B2B Product Marketing and Integrated Marketing teams at PayPal. I am a passionate customer-first marketer that thrives on launching & scaling products with compelling storytelling. I have successfully delivered multi-product GTM strategies and impactful integrated marketing programs in the US and globally. I have built high-performing product marketing teams as well as led large cross-functional teams to deliver strong marketing results.
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Strategic AdvisorUpworkCalifornia, United States
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Senior Director, Global Head Of B2B Product Marketing And Integrated MarketingPaypalCalifornia, United States -
Senior Director, Global Head Of B2B Product Marketing & Integrated MarketingPaypal Apr 2024 - PresentSan Jose, Ca, UsLead our product marketing and integrated marketing teams across enterprise, SMB, and solopreneur.
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Director Of Consumer Product MarketingCash App Feb 2022 - Jan 2024New York, Ny, UsJoined Cash App (Block) following the acquisition of Afterpay in Feb 2022. Led a team of product marketers focused on launching and scaling Afterpay's suite of BNPL products (including Pay in 4, Pay Monthly, and Afterpay Plus Card) and building consumer trust & safety for Cash App through brand, product, and lifecycle marketing. -
Director Of Product MarketingAfterpay Jan 2022 - Feb 2022Melbourne, Vic, AuLed a team of product marketers focused on scaling Afterpay's in-store business in the US and internationally through 360 marketing programs and product launches. -
Product Marketing Lead, Afterpay In-StoresAfterpay Dec 2020 - Jan 2022Melbourne, Vic, AuLaunched & scaled Afterpay's in-store payment product - the Afterpay Card - across 4 markets: US, UK, Australia, and New Zealand. Built brand awareness of Afterpay as an omnichannel solution and accelerated product adoption through integrated marketing programs that capitalized on peak retail seasonality and the return of in-store shopping post pandemic. Reduced churn and drove conversion throughout customer funnel with product improvements, in app content optimization, and a robust lifecycle marketing program.
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Product Marketing Lead, Core DriverLyft Aug 2019 - Dec 2020San Francisco, Ca, UsManaged a team of product marketers focused on improving driver loyalty and the core driver experience. Developed and launched an integrated marketing campaign to help drivers understand how pay works, a top pain point. -
Product Marketing Manager, Core DriverLyft Nov 2018 - Aug 2019San Francisco, Ca, UsLed integrated marketing efforts for 15 new driver app features across driver earnings, safety, and ratings. Conducted market research and leveraged key insights to inform product-market fit and positioning. Partnered with Product leads to influence product roadmaps and optimize product features to encourage driver preference for Lyft vs. Uber.
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Global Strategic Marketing ManagerBenefit Cosmetics Aug 2017 - Nov 2018San Francisco, Ca, UsLed global marketing efforts for Benefit's top-selling product categories - mascaras, concealers, primers, and face color. Developed and executed multiple 360 marketing programs to drive product sales and establish Benefit products as best sellers across top retailers including Ulta and Sephora. Managed a small team to execute marketing campaigns. -
Global Associate Strategic Marketing ManagerBenefit Cosmetics Jan 2017 - Aug 2017San Francisco, Ca, UsLaunched integrated marketing programs that scaled Benefit's Brow business to over 30% of total company revenue and established Benefit as the #1 brow brand worldwide. Developed and launched Benefit's global Pro Program to drive brand credibility and awareness among beauty influencers and professional makeup artists.
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Global Assistant Strategic Marketing ManagerBenefit Cosmetics Dec 2014 - Jan 2017San Francisco, Ca, UsDeveloped and executed the GTM strategy for Benefit’s Brow Collection, a 45 SKU product line and the biggest product launch in Benefit’s history. Launched Benefit’s global philanthropy program, the Bold is Beautiful Project, across 19 markets, and drove awareness of Benefit's brand & signature brow waxing service.
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Assistant Brand ManagerRenew Medical, Inc. Feb 2012 - Nov 2014Foster City, Ca, UsDeveloped marketing strategies, inclusive of DTC promotions and sampling, social media, and digital marketing campaigns, to accelerate customer acquisition. Conducted market research to inform product development, pricing, packaging and positioning for GTM strategy. -
Associate ConsultantTriage Consulting Group Sep 2011 - Feb 2012San Francisco, Ca, UsConducted payment reviews, analyses & audits, on behalf of leading hospitals (Kaiser, UC Irvine, and Enloe) to identify & recover $250,000+ per month in insurance underpayments. Improved contracting and payment processes to minimize risk & prevent future cash losses. -
InternGlobal Health Corps Mar 2010 - Aug 2010New York, Ny, Us
Anika Shah Skills
Anika Shah Education Details
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University Of Southern CaliforniaNeuroscience
Frequently Asked Questions about Anika Shah
What company does Anika Shah work for?
Anika Shah works for Upwork
What is Anika Shah's role at the current company?
Anika Shah's current role is Strategic Advisor.
What is Anika Shah's email address?
Anika Shah's email address is an****@****ics.com
What is Anika Shah's direct phone number?
Anika Shah's direct phone number is +141528*****
What schools did Anika Shah attend?
Anika Shah attended University Of Southern California.
What are some of Anika Shah's interests?
Anika Shah has interest in Fashion And Cosmetics, Cooking, Traveling, Reading, Biology, Running, Shopping, Singing, Tennis, Usc Athletics.
What skills is Anika Shah known for?
Anika Shah has skills like Market Research, Powerpoint, Research, Microsoft Office, Leadership, Facebook, Microsoft Excel, Social Media, Competitive Analysis, Brand Development, Business Strategy, Fundraising.
Who are Anika Shah's colleagues?
Anika Shah's colleagues are Chris Cohen, Pooya Pasandideh, Sohaib Altaf, Bilaya Bal, Ajay Pokhrel, Muqadas Sohail, Youssif Emad.
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