Anika Singal Email & Phone Number

New Delhi, Delhi

Category Management & Statutory Compliances Leading cross-functional teams involving resources from both technology and business/ operation groups. Established audio category in the organization from scratch. Taking up P&L responsibility for the category and managing its products from end to end. Responsible for generating a cumulative turnover of USD 2.5 mn in 3 years by adding close to 10 new distributors, positioning brand (Instaplay) products in Top 10 Modern Retail accounts which contributed to 60% of sales. Delivered a topline of USD 1 mn at 2% higher bottom line Helped create a robust product portfolio (20 models) with deep market study and positioned each product to become instrumental in the category growth Understanding requirements and helping to define a product vision and strategy for product range under Amazon Accelerator Program.  Coordinating with suppliers for product identification and development, negotiation, cost management, quality and inventory control. Responsible for key critical path deliverables, projected timeline, key accomplishments, activities behind schedule, key decisions and impacts, resource impacts and dependencies, risks and issues, activities dashboard. Establishing work priorities and delegating tasks for driving category and product launches within stipulated timeline.Identifying manufacturing and financial schemes for micro and small scale enterprises. Project structuring and delegating the tasks for project execution to relevant employeesin technical and finance team. Coordinating with relevant government stakeholders and obtaining necessary statutoryapprovals. Preparing periodic reports on project status and outcomes.

New Delhi

Category Management Driving the category growth and responsible for both topline and bottomline. Responsible for growth of turnover from USD 0.15 mn to USD 1 mn in 2 years. Budgeting and outlining the implementation plan for timely introduction of product range. Identified and managed around 8 internationally renowned vendors in the industry to build the product portfolio from scratch. Coordinated with vendors on daily basis for product identification and development, negotiation, cost management, quality control and timely delivery of stock. Reoriented category from only Sales to Brand driven growth Driving growth on marketplaces through regular interaction with Category team. Monitoring fulfillment, inventory availability and campaign alignment during events.  Sharing detailed analytics per product with category and taking desired actions to improve results each quarter.

Gurgaon, India

Project Management Preparation of Project Information Memorandum including techno-commercialfeasibility of the project, financial analysis, sustainability aspects, etc. Assistance in obtaining approvals from the concerned central and state departments. Financial Closure assisting in leveraging the funds from Banks and Finance Institutions. Project Supervision & Implementation Support including release of installments,addressing queries of relevant authorities during the project implementation process.Scheme Evaluation Concurrent evaluation of the scheme including detailed interactions with variousstakeholders and preparation of project evaluation report. To assess the extent to which the objectives as defined in the scheme have been met To determine the need for further measures on the components of the scheme

New Delhi, Delhi

Project Financing (Solar Projects) & Program Administrator Policy level implementation (Guideline Formulation, MoU(s), Legal Agreement) of twoNational Level solar power schemes Handled a team of officers for effective and timely rollout of vital National Levelschemes. Co-ordinate with stakeholders to ensure successful on-ground execution of policies. Understanding various state-level policies for implementation of solar power projects Part of 2 member team that represented IREDA in interactions with Union Secretary,Ministry of New and Renewable Energy, Government of IndiaInternational Fund Supervisor (Bilateral FDI) Liaise with international agencies NORAD, SCATEC on behalf of IREDA to develop financially viable model for large-scale rollout of Solar Electrification projects. Administration of international funds (NORAD and MNRE) for disbursal to the project developer.

New Delhi, Delhi

Marketing and Branding• Analyze zone-wise media-mix, cost of media, and media vehicle type for comparing outdoor plans.• Develop a BTL plan and implement on-ground activities for the launch.• Single Point of Contact (SPOC) of the Marketing team for across-the-board vendor management.• Received Pre-Placement Interview from HT Media Ltd.

Gurgaon, Haryana

• Dealt with international clients like Vodafone, AAPT.• Understanding customer requirements to develop the logical and technical design.• Worked in Vodafone project having developing team across three countries-India, China and Spain • Received highest appraisal in a trainee batch of 12.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Activities and Societies: Member, Junior Placement Committee at IMT Ghaziabad (2007-2008) - Finalist, Plan de Negocios, Business Plan.

Electronics And Communication