Aniket Basu work email
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Digital Content Marketer with seven years of experience working in the Ed-tech and Technology industries. Transitioned from a programming job to a professional career in digital media specializing in video, animation and motion-graphics based content within Deloitte. Successfully executed YouTube growth of 3000% for India’s 2nd Largest Ed-Tech start-up, Vedantu. Industry knowledge of SEO for content growth, both written and videos. Commended for my communication skills, both written and verbal.INDUSTRY-RELATED SKILLS Digital Marketer experienced with content SEO and SEM, using SEMRush and Ahrefs. Professional Multimedia Designer experienced with Adobe Creative Suite. Published Author with excellent communication skills, both verbal and written. Works best in a fast-paced environment with multiple stakeholders and projects. 1 year of HubSpot Experience, for email workflows and social media scheduling.
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FounderThe Montage Agency Aug 2023 - PresentBangalore Urban, Karnataka, IndiaI lead the Montage Agency, a digital video marketing firm with over 8 years of experience partnering with brands of all sizes. Our mission is to tell compelling brand stories through high-quality animation and comprehensive marketing strategies.At the Montage Agency, we specialize in:Animation Production: From script development and storyboarding to character design and motion graphics, we create engaging 2D and 3D animations that captivate audiences.Brand Strategy: We develop cohesive brand identities, including color palettes, guidelines, and marketing collaterals, helping businesses stand out in crowded markets.Content Strategy: Our team conducts thorough market research, analyzes customer demographics, and creates content calendars with targeted keyword strategies to amplify brand narratives.Under my leadership, we've cultivated a passionate team of creatives and strategists dedicated to bringing brand stories to life. We believe in the power of storytelling to drive engagement and business growth.Our comprehensive approach ensures that each client receives a tailored strategy that aligns with their unique goals and audience. From technical script writing to SEO audits, we provide end-to-end solutions that deliver measurable results.I'm always eager to connect with fellow professionals, potential clients, and anyone interested in the intersection of storytelling, animation, and digital marketing. Let's explore how we can elevate your brand's narrative together. -
DirectorPretentious Shorts Nov 2022 - PresentGreater Bengaluru AreaPretentious Shorts is a film-production company started with three of my childhood friends last year. I believe a man should have good creative hobbies to balance out his life and I have been passionate about film-making my whole life. I love telling stories, whether over a campfire or through a video camera. We have made five short films so far and hope to make many more.
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Growth Marketing ManagerLeapmedia Jun 2023 - Aug 2023Greater Bengaluru AreaA video production company catering to web3 clients.
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Co - Founder, Chief Marketing OfficerPsychology Doc Sep 2022 - Jun 2023Bengaluru, Karnataka, IndiaPsychology Doc is a non-profit initiative which I co-founded with a Bangalore based Psychiatrist, Dr. Valli Kiran, who works out of Sparsh Hospital. The initiative involves bridging the gap between mental health awareness in India and spreading information about the major and minor psychiatric disorders which are prevalent in the Indian diaspora. There are only about 7000 Psychiatrists for 1.4 billion Indians and the state of mental health awareness is almost non-existent.By spreading information about mental health in seven different Indian languages, we hope to spread this vital knowledge to tier 1 and tier 2 cities in India. This is a long term vision but the ultimate goal is to have an India where every household is comfortable speaking about anxiety or depression.
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Content Packaging SpecialistGoogle Jan 2022 - Apr 2022Dublin, County Dublin, IrelandNote: Advanced contextual targeting (ACT) is the next generation of contextual targeting on one of thecompany platforms. ACT allows advertisers to accurately discover and target content on the platform basedon a number of signals that identify different channels that are topical, share a similar sentiment, and arerelevant to an advertiser's brand tone.Responsibilities. [Generic, not breaching NDA]• Build compelling and scaled contextual YouTube LineUps for customers, in 10 countries to testACT Ad flows.• Provide feedback on YouTube packaging tools and experience• Work closely with local specialists in 10 different geographies to verify and approve the launch oflineups for maximum profit and ROI on advertiser spending. -
Inbound Marketing ExecutiveIngenio Learning Jun 2021 - Sep 2021Dublin, County Dublin, Ireland• Actively managed the Ingenio Learning content calendar.• Published multiple quality articles using SEO targeted keywords for generating leads.• Built out a blog posting content schedule with SEO keyword recommendations.• Analyze content marketing metrics for improving website rankings.• Worked with Sales dept to increase course sales and get more leads.• Used HubSpot to handle and schedule social media, promote blogs, and ran automated workflows for webinar attendees. -
Content SpecialistSpace To Relax Feb 2021 - Jun 2021Dublin, County Dublin, Ireland- Optimizing Youtube Channel for SEO purposes- Converting Youtube into a marketing funnel to sell courses on Qigong- Using Google Analytics and Google Search Console to make decisions to gain traffic- Using SemRush to create campaigns for competitor analysis and gaining backlinks
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Company FounderThe Montage Agency Feb 2019 - Sep 2020Bengaluru, Karnataka, IndiaFounder of the Montage Agency, a video-marketing company• Worked with MBA Crystal Ball to grow their Youtube presence from 200 to 40,000 subscribers in twelve months using just 27 high quality videos. Nine of these are the first search result in their category on Youtube, or else in the first page. Examples, GMAT, GRE, Germany, India. • Worked with Cloudwiry, a US million-dollar Server space optimization company, to design an explainer video to roll out their latest product, SPOT autopilot. • Worked with Ddriven Systems, a million-dollar Data platform company, to design two videos for a digital signage display. One video was on a loop and one was an explainer video. Handled storyboarding, scripting and animation while collaborating with the technical team. • Worked with an Indian automobile company, GMC Motors to design an explainer video to showcase their mobile app. • Worked with an Indian online rent registration company, Anulom to make a marketing video for their app.
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Program Manager And Digital Content StrategistTie Aug 2018 - Feb 2019Bengaluru, Karnataka, IndiaTiE is The Indus of Entrepreneurs. It is a global non-profit organization with centers in more than 60 countries. I was the Event Manager for the Bangalore Chapter, working with a small team of 7 people. During this period, I was leading events at TiE Bangalore, ranging from hosting small focused-grouped B2B sales workshops to huge startup mixers events having more than 100 startups. Also, I was involved with shooting and creating video content for TiE, ranging from video documentation for our first TYE (TiE Young Entrepreneurs) event as well as conducting video interviews with Harvard professors to multimillion-dollar CEOs of Indian startups including Printo, Kidovators and Lodestar Career Guidance. Link: https://www.youtube.com/watch?v=pMOGyh-_2KA -
Head Of YoutubeVedantu Jun 2018 - Aug 2018Bengaluru, Karnataka, IndiaDuring this time, I was running Vedantu’s Youtube Channel. I had produced over 180+ videos over that time and had grown their overall subscriber count from 12,000 subscribers when I joined to over 33,000 current subscribers in three months under the expert guidance of my boss, who was content head. I have gained knowledge on optimizing video content, from engaging thumbnails, to unique tags, to titles and description to grow a Youtube channel from scratch and make an impact on the social media scene to grow awareness and get leads for a particular domain.Vedantu: https://www.youtube.com/channel/UCMY7ZvLB6-DnuSis_2s37_A -
Freelance Video ProducerSelf Employed Aug 2017 - May 2018I worked in the wedding video industry and on a Suicide Prevention Documentary. I learned about using a narrative to convey a story and about editing long form content. I actually enjoyed making the documentary way more than the wedding films.I personally edited a documentary for raising awareness about student suicides in collaboration with a Psychologist for SASHI (South Asia Self Harm Initiative)Link: https://www.youtube.com/watch?v=6UaJOagYEmY -
Graphic Designer/Video Production ArtistDeloitte Jun 2016 - Aug 2017BangaloreI worked at Deloitte's e-learning department, called Learning Design Services where I have spent over a year and a half learning graphic design along with video-editing and animation, both the technical aspects (Adobe Photoshop, Adobe After-Effects, Adobe Premiere Pro, Adobe InDesign, etc) but also the softer skills like color theory, principles of animation, instructional design, learning maps, narrative story-telling and stakeholder/client management.Here is an overview of the major projects I was involved in.RPA (Robotic Process Automation) VideoRequirement: To create a fully animated motion-graphic explainer video which would convey what RPA essentially was and how it would affect Deloitte HR. Role: This was a high visibility project which would be rolled out to all the CTS (Core Talent Services) employees. I researched, wrote the script, storyboarded it and then animated the entire video. The video also went through multiple iterations, client reviews, feedback sessions and QA (Quality Assurance).LEAP (Leadership Exploration and Acceleration Program) Requirement: LEAP was a six-month development program for managers. It involved training managers to excel in areas comprising personal branding, project management and building relationships. It had three main modules, two months for each module and ended with a convocation.Role: Was the sole graphic designer for the whole project. Duties comprised:• Creating all the e-learning content for the PPT’s and the VLT’s• Creating all the graphic assets for the group activities • Creating three different versions of a LEAP Diary in Adobe InDesign.• Creating a video on Networking by editing footage of Deloitte Senior Leaders• Creating a Finale video for the entire program which would be shown to all the participants.
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Front End EngineerDeloitte Digital Aug 2014 - Jun 2016BangaloreMy work as a front-end developer primarily involved working with the latest technologies to create and develop websites. During this period, I was also semi-involved in UX research and creating user interface screens for smaller projects. Here are the major video projects I was involved in. Integration Engine VideoRequirement: The tool “Integration Engine” was a SFDC application that took 7 months to build and was a high-visibility Deloitte Digital Firm-wide initiative. The project team needed a video to explain the entire capability of the tool.Role: I scripted, storyboarded, got a voiceover done by the CE (Communication Excellence) Team, added audio and also created the animation for the video. This video was shown in the Dreamforce Convention which had an attendance of 1+ Million people. The video was a huge success and I was also given an applause award for the same.IOT Labs VideoRequirement: A new initiative called “Internet Of Things” had been started in DD and I was called to deliver a video on a Deloitte Digital Initiative which travelled to Goa for a business trip. The trip involved the “Kyoorius Design Yatra” which was the center for design thinking and planning.Role: I scripted, storyboarded, added audio and animated the entire video. The challenge was conveying the workings of an app via a video format.
Aniket Basu Skills
Aniket Basu Education Details
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Digital Marketing -
Pes Institute Of TechnologyElectrical And Electronics Engineering -
Bishop Cotton Boy'S School
Frequently Asked Questions about Aniket Basu
What company does Aniket Basu work for?
Aniket Basu works for The Montage Agency
What is Aniket Basu's role at the current company?
Aniket Basu's current role is Digital Media Growth Strategist.
What is Aniket Basu's email address?
Aniket Basu's email address is ab****@****ail.com
What schools did Aniket Basu attend?
Aniket Basu attended University College Dublin, Pes Institute Of Technology, Bishop Cotton Boy's School.
What skills is Aniket Basu known for?
Aniket Basu has skills like Graphic Design, Creative Writing, Coding Languages, Project Management, Technical Writing, Research.
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Aniket Basu
Public Policy - Strategy - Data Reporting And Management - Communication - M&ENew Delhi -
Aniket Basu
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Aniket Basu
Senior Frontend Engineer At Capgemini With Expertise In Angular And ReactPune/pimpri-Chinchwad Area
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