Leading Engagements on Growth and Strategic Pricing

Work involves engagement with Clients on bringing analytical solution for leading healthcare business. Primary point of contact for business stakeholders and Analytics teamBuilding a process including problem statement assessment, scoping & aligning and requirement gathering activities as a part of analytics project workflowLeading team of diversified members with responsibilities for - • Capturing client briefs and help the team on understanding of business requirements… Show more Work involves engagement with Clients on bringing analytical solution for leading healthcare business. Primary point of contact for business stakeholders and Analytics teamBuilding a process including problem statement assessment, scoping & aligning and requirement gathering activities as a part of analytics project workflowLeading team of diversified members with responsibilities for - • Capturing client briefs and help the team on understanding of business requirements • Defining and Planning the tasks related to execution and development of project• Delegation of tasks and activities based on the business objectives• Working with team on performing analysis and execution of Data collection and processing, predictive modeling and interpretation representing the business insights using visualization tools like Tableau and PowerBI to achieve business objectives and outcome**Digital Marketing Analytics**• Measuring and tracking the drivers of App Engagement. Using Marketing channel data with behavior patterns, customer relationship metrics and historical sales data to build a view of App Acquisition which impacted business to improve on marketing segmentation, acquisition, new product recommendations and pricing of products• Built a personalized and optimized product solution in Tableau using historical data to forecast churn likelihood and anticipate response to the marketing activities using Regression and Random Forrest models• Client Engagement responsibility for articulating POCs, building RFP opportunities and prepare analytics accelerators on project Show less

Worked with Fractal as Manager since May 2017 in Marketing and Finance Domain. Leading Team and providing analytical solutions to business.*Margin Leakage Analytics*• Phase I - Providing approach and solution to the business problem of low margin and inefficient quotation for closed projects and hence identifying the causes of such deviations. Showing insights by descriptive analysis measuring the margin deviation across the underline components of Gross Margin from Actual and… Show more Worked with Fractal as Manager since May 2017 in Marketing and Finance Domain. Leading Team and providing analytical solutions to business.*Margin Leakage Analytics*• Phase I - Providing approach and solution to the business problem of low margin and inefficient quotation for closed projects and hence identifying the causes of such deviations. Showing insights by descriptive analysis measuring the margin deviation across the underline components of Gross Margin from Actual and Plan stages• Phase II - Leveraging ML Gradient Boosting for predicting the Margin leakage values for upcoming periods at the Invoice level granularity for the open projects at Plan stage and hence measuring the Distance Ratio for Plan vs Actual vs Predicted iGM*Freight and NPI Analytics*• Measuring the performance of Freight cost and volumes estimated by the business transport modes and showing insights on which mode can be more utilized to minimize the costs • NPI Analytics - Measuring the sales performance and likelihood of existing and new customers purchases of old vs new products. Evaluating the cannibalization effect on business products and developed a simulation model for tweaking the price and quantity Show less

Responsible for setting product vision and design strategy. Defining and prioritizing the operating planning like sprint, release process, milestone roadmap and coordinating with end line of business and stakeholders on the product outcomes. Below are the areas where my role was involved into - Migration and Campaign Optimization Projects• As a Project Lead, managing the team project and delegation of work based on priority of the requests to the team and help them understand… Show more Responsible for setting product vision and design strategy. Defining and prioritizing the operating planning like sprint, release process, milestone roadmap and coordinating with end line of business and stakeholders on the product outcomes. Below are the areas where my role was involved into - Migration and Campaign Optimization Projects• As a Project Lead, managing the team project and delegation of work based on priority of the requests to the team and help them understand the business requirements to implement in the report• Communicating with Business Stakeholders and gather requirements. Responsibility is to evaluate the effectiveness of the campaigns & promotions from a data driven perspective by looking at different key performance metricsBusiness Insights and Analytics reports• Work involves analyzing and reviewing the marketing results of the product. Preparing quarterly/monthly/weekly reports based on the integrated data.• Analyzing the data trends of Global Brands and Products and preparing reports measuring key web KPI’s and providing observations and key insights on different graphic representation by Marketing Attributes• Recommendations to the Data Quality issues raised by Users with the findings of analysis and options for fixing issuesData Segmentation• Data analysis and clustering the customer data and geo-demographic segmentation on Hotel and Air platform in order to develop segment-specific insights Show less

Driving Analytics solutions on Digital Functions

• Statistical Modeling and Regression analysis using OLS techniques• Software used: SAS 9.2, SAS Enterprise Guide, VBA in Excel• Work involves measuring the efficiency and effectiveness of marketing spend by district of a Retail company. Measuring Return on Investment and the contribution of factors those who drives the dependent variable• Work involves Pre Modeling analysis. Understanding the data and mining the unstructured data to structured datasets• Models are built using… Show more • Statistical Modeling and Regression analysis using OLS techniques• Software used: SAS 9.2, SAS Enterprise Guide, VBA in Excel• Work involves measuring the efficiency and effectiveness of marketing spend by district of a Retail company. Measuring Return on Investment and the contribution of factors those who drives the dependent variable• Work involves Pre Modeling analysis. Understanding the data and mining the unstructured data to structured datasets• Models are built using OLS and Linear Regression techniques to explain variation in response series due to various factors• Generating ROI/MROI and Predictive analytics to optimize future marketing investments between marketing drivers to maximize profit Show less

• Works involved Campaign Analysis and Website metrics for the online US brokerage/bank firm – E*Trade. Preparing quarterly/monthly/weekly reports based on those assimilated data helping marketing managers to take strategic decisions for future improvements• Post Campaign analysis using Test and Control technique to evaluate the effectiveness of the product campaign• Studying the behavior of Website visitors to determine the aspects of websites towards business objectives. Reporting the… Show more • Works involved Campaign Analysis and Website metrics for the online US brokerage/bank firm – E*Trade. Preparing quarterly/monthly/weekly reports based on those assimilated data helping marketing managers to take strategic decisions for future improvements• Post Campaign analysis using Test and Control technique to evaluate the effectiveness of the product campaign• Studying the behavior of Website visitors to determine the aspects of websites towards business objectives. Reporting the Traffic by viewing the number of hits, page views, visits and unique visitors that the site has received over the week/month/year• Software used: SAS 9.2, SAS Enterprise Guide, VBA in Excel Show less