Aniket K Email & Phone Number

Working as Sr. Market Communicator for Power and Energy Sector. Complete analysis of various segments of energy industry.

Established firm to provide outsourced research direction and leadership targeted at mid-sized firms, and research design and project management on contracted basis for larger companies. Provide strategic research planning and design services as member of extended team, end-to-end project management and client service for key projects, marketing communications development, and executive presentations. Perform consulting functions with key clients regarding research design and overall management of all phases of project management including questionnaire design, data tabulations, and analysis. Develop innovative mixed mode methodologies to achieve client quantitative research objectives and selected appropriate Vendor/Partners to ensure operational success for all client engagements.Client list includes DialTek, Q Research Solutions, Pioneer Marketing Research, Genworth Financial, GE Commercial Finance, Incentive Logic, The Martin Agency, Currentech, and Positive Changes.

Built entire operational infrastructure, including staffing, software selection, process and protocol development, partner relationship development, accounting procedures, billing, pricing, and overall management process.Led SEO and Marketing Communications efforts, including Marketing Plans, website design and implementation, e-marketing tactics, tradeshow management, collateral design and production, advertising development, and client communications plans.Performed consulting functions with key clients regarding research design and overall management of all phases of project management including questionnaire design, data tabulations and analysis. Studies include a broad array of qualitative and quantitative methods and analyses, including Copy Testing, Brand Positioning, Concept Testing, Segmentation, Key Drivers Analysis, Price Elasticity, and Choice Modeling.

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