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@mineraltree.com
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Anik Jain is listed as B2B Product Marketer | Go-to-Market | Sales/Channel Enablement | Digital Transformation | FinTech, SaaS, Cloud & IoT Technology at MineralTree, Inc., based in Durham, North Carolina, United States. AeroLeads shows a work email signal at mineraltree.com, phone signal with area code 800, and a matched LinkedIn profile for Anik Jain.
Anik Jain previously worked as Senior Product Marketing Manager at Mineraltree, Inc. and Product Manager, Presort Services at Pitney Bowes. Anik Jain holds Master Of Business Administration - Mba, Business Administration, Marketing And Strategy from University Of Rochester - Simon Business School.
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Experienced B2B product marketing manager and product manager with expertise in telecom, network infrastructure, IoT, SaaS and digital transformation solutions targeting mid-market and enterprise segments. Employs a customer-centric approach to craft compelling messaging and positioning that resonates with target markets. Proven ability to adapt to ambiguous environments and collaborate across multiple geographies with cross-functional teams to achieve or exceed business objectives. Communicates across technical knowledge gaps with messaging for each persona along the customer journey, paired with tools and training for Sales and Channel partners. Problem-solver who approaches challenges with an open mind and positive attitude. Pragmatic Marketing Certified, LUMA Workplace practitioner and Design Thinking believer. Tar Heel bred!SKILLS: Product Marketing | Product-Market Fit | Messaging & Positioning | Content Marketing | Market Segmentation | Sales & Channel Enablement | Buyer Personas | Go-To Market Strategies | Product Launches | Market Research | Partner Marketing | Marketing Strategy | Competitive Analysis | Demand Generation | Data Analytics | Product Management | Market-based Requirements | Salesforce | Pardot | Marketo
Listed skills include Location Based Services, Strategic Thinking, Product Management, Wireless, and 45 others.
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A career timeline built from the work history available for this profile.
Boston, Ma, Us
MineralTree is a disruptive Fintech enabling over 2,000 companies to improve operational efficiency with AP Automation. MineralTree Invoice to Pay allows companies to automate and optimize each phase of an invoice's journey, from capture through to payment.
Stamford, Ct, Us
Directed product development and operational improvement efforts supporting core Marketing Mail commingle business, and co-managed ancillary digital products (Synchronize Mail + Mobile, PrimeSort and IntelliVIEW). Provided detailed product requirements for IT development. Coordinated projects between Client Service, Sales, Marketing, Operations and support teams (Finance, Legal etc.)
Basking Ridge, Nj, Us
Led Channel and Segment marketing across Mid-Market and Medium Business segments. Coordinated with Demand Generation, Direct Sales, Sales Enablement and Channel Partners to develop and launch over 22 marketing campaigns focused on growing or protecting revenue within assigned accounts. Delivered 1200 leads across 22 Direct Sales campaigns, with a 75% lead work rate across the sales teams. Leads developed into over 200 opportunities worth $9M in the funnel and over $4M in bookings.
Basking Ridge, Nj, Us
Spearheaded segment marketing initiatives targeted to Corporate accounts (500-1000+ employees), coordinating all Demand Generation, Sales Enablement, Client Engagement and Thought Leadership activities so that Sales could achieve $146.1 million in total booked revenue for 2016 (86% of target.) In 2015, enabled Corporate sales leaders to achieve 97% of revenue target through 68 sales and marketing campaigns utilizing a mix of electronic mail, customer webinars and targeted sales blitzes to reach 253,000 customer touchpoints and overall 75% lead work rate within Sales.)
Basking Ridge, Nj, Us
Transitioned from Verizon Wireless to Verizon Enterprise Solutions Vertical Marketing team when Wireless, Wireline, Cloud, Security and Professional Services product pillars were consolidated and top enterprise accounts were segmented by vertical. Helped establish and lead Travel and Media & Entertainment vertical marketing, while continuing to support Transportation and Manufacturing verticals with an expanded solution set. Helped drive $46.5M in new bookings for Travel, up 79% YOY compared to results within the same accounts prior to vertical reorganization (IoT revenue up 67% YoY; Pro Services up 158%; Security & Cloud up 113% within key verticals.)
Basking Ridge, Nj, Us
Led marketing and product development for Verizon Field Force Manager (FFM), a mobile workforce management application for Enterprise and Government customers. Managed all aspects of product marketing, positioning, promotion and channel placement. Also supported marketing initiatives for additional transportation solutions in fleet & asset tracking and mobile workforce management. Brought in $16M in application revenue in 2012 by delivering consistent sales results and growing FFM activations by 113% over the previous year in Q4‘12.
Basking Ridge, Nj, Us
Responsible for accelerating data revenue growth via management of branded business products and on-boarding of 3rd-party business solutions partners. Led cross-functional teams to test, certify and launch new products. Supported RFI and RFP requests for multiple customer opportunities related to workforce management, field service automation or other B2B solutions leveraging Location-Based Services (LBS) technology. Secured 1000s of lines in new orders and over $8 million in revenue by providing integrated customer solutions with LBS.
Basking Ridge, Nj, Us
Managed partner evaluation and onboarding for Verizon Wireless Joint Marketing Alliance program (now known as Verizon Partner Program). Led B2B product portfolio development with evaluation of 3rd-party enterprise BREW and enterprise LBS applications. Integrated new 3rd-party mobile applications onto our public BREW storefront for basic phones. Led early consumer mobile health initiatives for Verizon Wireless. Grew LBS revenue past $5M in 2008 through new partnerships with industry leaders: ActSoft, Corrigo, Dexterra, TeleNav and UPS Logistics. Specifically responsible for on-boarding 3rd-party apps via our nascent LBS infrastructure platform.
Worked with fellow students, IT staff and administration to conceive, develop and champion a new information portal for students, faculty and alumni. This portal, known as "The Simon Exchange", includes a revamped alumni database built on social networking concepts borrowed from LinkedIn and Facebook. Duties included project definition, scope, requirements gathering, market research and analysis, feature planning, budgeting and fundraising.
Rochester, Ny, Us
- Uncovered opportunities worth $30 million in new revenue over the next three years within market analysis for long-term Strategic Plan.- Completed market segmentation, competitive analysis, and international expansion strategy for all current and future products.- Developed product roadmaps for new platforms and applications in Next Generation IP environment as part of ad-hoc task force.
Charlotte, Nc, Us
- Managed two annual market research studies including survey administration and analysis of survey results. Since its introduction in 2002, survey reports have generated over $300,000 in revenue.- Generated new sales of reports and consulting assignments. Created HTML email newsletter delivering industry news and analysisopt-in readership exceeded 3,000.- Developed corporate web-based education seminar series based on end-user feedback; Bi-weekly seminar series became key marketing channel leading to over $100,000 in consulting revenues.- Coordinated firms event marketing strategy; identified key national and regional events, managed design and execution of conference strategy, exhibits, collateral materials and attendee surveys.
Charlotte, Nc, Us
- Worked with clients to document strategic business requirements and frame proposals for executive steering committees. Process helped clients achieve project sponsorship and firm to win business.- Trained two interns and three new hires on research methodology; helped both interns be successful in receiving full-time offers.
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Anik Jain works for MineralTree, Inc..
Anik Jain is listed as B2B Product Marketer | Go-to-Market | Sales/Channel Enablement | Digital Transformation | FinTech, SaaS, Cloud & IoT Technology at MineralTree, Inc..
AeroLeads has found 1 work email signal at @mineraltree.com for Anik Jain at MineralTree, Inc..
AeroLeads has found 2 phone signal(s) with area code 800 for Anik Jain at MineralTree, Inc..
Anik Jain is based in Durham, North Carolina, United States while working with MineralTree, Inc..
Anik Jain has worked for Mineraltree, Inc., Pitney Bowes, Verizon Business Markets, Verizon Enterprise Solutions, and Verizon Wireless.
You can use AeroLeads to view verified contact signals for Anik Jain at MineralTree, Inc., including work email, phone, and LinkedIn data when available.
Anik Jain holds Master Of Business Administration - Mba, Business Administration, Marketing And Strategy from University Of Rochester - Simon Business School.
Anik Jain is listed with skills including Location Based Services, Strategic Thinking, Product Management, Wireless, Go To Market Strategy, Product Development, Program Management, and Smartphones.
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