Anik Jain Email and Phone Number
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Experienced B2B product marketing manager and product manager with expertise in telecom, network infrastructure, IoT, SaaS and digital transformation solutions targeting mid-market and enterprise segments. Employs a customer-centric approach to craft compelling messaging and positioning that resonates with target markets. Proven ability to adapt to ambiguous environments and collaborate across multiple geographies with cross-functional teams to achieve or exceed business objectives. Communicates across technical knowledge gaps with messaging for each persona along the customer journey, paired with tools and training for Sales and Channel partners. Problem-solver who approaches challenges with an open mind and positive attitude. Pragmatic Marketing Certified, LUMA Workplace practitioner and Design Thinking believer. Tar Heel bred!SKILLS: Product Marketing | Product-Market Fit | Messaging & Positioning | Content Marketing | Market Segmentation | Sales & Channel Enablement | Buyer Personas | Go-To Market Strategies | Product Launches | Market Research | Partner Marketing | Marketing Strategy | Competitive Analysis | Demand Generation | Data Analytics | Product Management | Market-based Requirements | Salesforce | Pardot | Marketo
Mineraltree, Inc.
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Senior Product Marketing ManagerMineraltree, Inc. Mar 2021 - PresentBoston, Ma, UsMineralTree is a disruptive Fintech enabling over 2,000 companies to improve operational efficiency with AP Automation. MineralTree Invoice to Pay allows companies to automate and optimize each phase of an invoice's journey, from capture through to payment.
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Product Manager, Presort ServicesPitney Bowes May 2018 - Oct 2019Stamford, Ct, UsDirected product development and operational improvement efforts supporting core Marketing Mail commingle business, and co-managed ancillary digital products (Synchronize Mail + Mobile, PrimeSort and IntelliVIEW). Provided detailed product requirements for IT development. Coordinated projects between Client Service, Sales, Marketing, Operations and support teams (Finance, Legal etc.) -
Segment Marketing Manager, Mid-Market & ChannelVerizon Business Markets 2017 - 2017Basking Ridge, Nj, UsLed Channel and Segment marketing across Mid-Market and Medium Business segments. Coordinated with Demand Generation, Direct Sales, Sales Enablement and Channel Partners to develop and launch over 22 marketing campaigns focused on growing or protecting revenue within assigned accounts. Delivered 1200 leads across 22 Direct Sales campaigns, with a 75% lead work rate across the sales teams. Leads developed into over 200 opportunities worth $9M in the funnel and over $4M in bookings. -
Segment Marketing Manager, CorporateVerizon Enterprise Solutions 2014 - 2016Basking Ridge, Nj, UsSpearheaded segment marketing initiatives targeted to Corporate accounts (500-1000+ employees), coordinating all Demand Generation, Sales Enablement, Client Engagement and Thought Leadership activities so that Sales could achieve $146.1 million in total booked revenue for 2016 (86% of target.) In 2015, enabled Corporate sales leaders to achieve 97% of revenue target through 68 sales and marketing campaigns utilizing a mix of electronic mail, customer webinars and targeted sales blitzes to reach 253,000 customer touchpoints and overall 75% lead work rate within Sales.)
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Manager, Vertical MarketingVerizon Enterprise Solutions 2013 - 2014Basking Ridge, Nj, UsTransitioned from Verizon Wireless to Verizon Enterprise Solutions Vertical Marketing team when Wireless, Wireline, Cloud, Security and Professional Services product pillars were consolidated and top enterprise accounts were segmented by vertical. Helped establish and lead Travel and Media & Entertainment vertical marketing, while continuing to support Transportation and Manufacturing verticals with an expanded solution set. Helped drive $46.5M in new bookings for Travel, up 79% YOY compared to results within the same accounts prior to vertical reorganization (IoT revenue up 67% YoY; Pro Services up 158%; Security & Cloud up 113% within key verticals.)
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Product Manager, Transportation Vertical SolutionsVerizon Enterprise Solutions Jan 2012 - Nov 2013Basking Ridge, Nj, UsLed marketing and product development for Verizon Field Force Manager (FFM), a mobile workforce management application for Enterprise and Government customers. Managed all aspects of product marketing, positioning, promotion and channel placement. Also supported marketing initiatives for additional transportation solutions in fleet & asset tracking and mobile workforce management. Brought in $16M in application revenue in 2012 by delivering consistent sales results and growing FFM activations by 113% over the previous year in Q4‘12.
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Product Marketing Manager, Business Solutions GroupVerizon Wireless 2010 - 2011Basking Ridge, Nj, UsResponsible for accelerating data revenue growth via management of branded business products and on-boarding of 3rd-party business solutions partners. Led cross-functional teams to test, certify and launch new products. Supported RFI and RFP requests for multiple customer opportunities related to workforce management, field service automation or other B2B solutions leveraging Location-Based Services (LBS) technology. Secured 1000s of lines in new orders and over $8 million in revenue by providing integrated customer solutions with LBS. -
Senior Specialist, Product DevelopmentVerizon Wireless 2008 - 2009Basking Ridge, Nj, UsManaged partner evaluation and onboarding for Verizon Wireless Joint Marketing Alliance program (now known as Verizon Partner Program). Led B2B product portfolio development with evaluation of 3rd-party enterprise BREW and enterprise LBS applications. Integrated new 3rd-party mobile applications onto our public BREW storefront for basic phones. Led early consumer mobile health initiatives for Verizon Wireless. Grew LBS revenue past $5M in 2008 through new partnerships with industry leaders: ActSoft, Corrigo, Dexterra, TeleNav and UPS Logistics. Specifically responsible for on-boarding 3rd-party apps via our nascent LBS infrastructure platform.
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Consultant, Product Mgmt./Product DevVerizon Wireless 2006 - 2008Basking Ridge, Nj, Us
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Strategic Development And Marketing ConsultantThe William E. Simon Graduate School Of Business, University Of Rochester 2006 - 2006Worked with fellow students, IT staff and administration to conceive, develop and champion a new information portal for students, faculty and alumni. This portal, known as "The Simon Exchange", includes a revamped alumni database built on social networking concepts borrowed from LinkedIn and Facebook. Duties included project definition, scope, requirements gathering, market research and analysis, feature planning, budgeting and fundraising.
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Sr. Marketing Analyst (Intern)Soleo Communications 2005 - 2005Rochester, Ny, Us- Uncovered opportunities worth $30 million in new revenue over the next three years within market analysis for long-term Strategic Plan.- Completed market segmentation, competitive analysis, and international expansion strategy for all current and future products.- Developed product roadmaps for new platforms and applications in Next Generation IP environment as part of ad-hoc task force. -
Marketing ManagerPaystream Advisors, Inc. 2003 - 2004Charlotte, Nc, Us- Managed two annual market research studies including survey administration and analysis of survey results. Since its introduction in 2002, survey reports have generated over $300,000 in revenue.- Generated new sales of reports and consulting assignments. Created HTML email newsletter delivering industry news and analysisopt-in readership exceeded 3,000.- Developed corporate web-based education seminar series based on end-user feedback; Bi-weekly seminar series became key marketing channel leading to over $100,000 in consulting revenues.- Coordinated firms event marketing strategy; identified key national and regional events, managed design and execution of conference strategy, exhibits, collateral materials and attendee surveys. -
Business AnalystPaystream Advisors, Inc. 2001 - 2003Charlotte, Nc, Us- Worked with clients to document strategic business requirements and frame proposals for executive steering committees. Process helped clients achieve project sponsorship and firm to win business.- Trained two interns and three new hires on research methodology; helped both interns be successful in receiving full-time offers.
Anik Jain Skills
Anik Jain Education Details
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University Of Rochester - Simon Business SchoolMarketing And Strategy -
University Of North Carolina At Chapel HillEconomics
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University Of North Carolina At Chapel HillPolitical Science And Government
Frequently Asked Questions about Anik Jain
What company does Anik Jain work for?
Anik Jain works for Mineraltree, Inc.
What is Anik Jain's role at the current company?
Anik Jain's current role is B2B Product Marketer | Go-to-Market | Sales/Channel Enablement | Digital Transformation | FinTech, SaaS, Cloud & IoT Technology.
What is Anik Jain's email address?
Anik Jain's email address is ap****@****ail.com
What is Anik Jain's direct phone number?
Anik Jain's direct phone number is (800) 937*****
What schools did Anik Jain attend?
Anik Jain attended University Of Rochester - Simon Business School, University Of North Carolina At Chapel Hill, University Of North Carolina At Chapel Hill.
What are some of Anik Jain's interests?
Anik Jain has interest in Science And Technology, Health.
What skills is Anik Jain known for?
Anik Jain has skills like Location Based Services, Strategic Thinking, Product Management, Wireless, Go To Market Strategy, Product Development, Program Management, Smartphones, Android, Developer Relations, Product Marketing, Mobile Devices.
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