Anik Karimjee Email & Phone Number

With over 20+ years of experience in marketing research, advertising and strategic planning, Anik Karimjee has established himself as one of Canada’s premier marketing research consultants. Since 2005 he has applied his craft at Rank Research Group (RRG) a consultancy that he founded with the explicit directive of “making research better”.Throughout his career Anik has worked in several different areas of the industry giving him a unique perspective on the marketing function and the role research must play. His positions have included senior roles in research and advertising. He was part of the teams that launched Xbox, Dove Campaign for Real Beauty and Smirnoff Ice. These launches fundamentally changed their categories and the experience gained through these landmark projects continues to impact Anik’s consulting to this day.RRG works with clients like Bombardier Recreational Products (BRP), Interac and Home Hardware helping them manage their research resources and engage with their consumers. RRG has developed a planning model that helps companies use best practices, leverage past learning and ensure that research ROI is realized and an Enterprise Dashboard used by upper management to quickly gain an understanding of the key metrics that are impacting performance.Clients know him for his passion and drive which he maintains outside of the boardroom as well. He is a competitive sailor having crewed on Spirit of Canada in the 2010 Route Halifax St. Pierre in which they completed the race with the fastest time in the race’s history and was also recipient of the Joe Fernandes trophy for winning the Lake Ontario 300 circumnavigation race in 2005.Anik is a trained facilitator, professional member of the Marketing Research and Intelligence Association and a Past-President of their Toronto Chapter. He has a Certified Marketing Research Professional designation and has served the research community by chairing conferences and working on numerous committees.

Listed skills include Market Research, Marketing Research, Customer Insight, Marketing Strategy, and 30 others.