• Generating ideas for promo campaigns and events for both online store in general and its particular products;• Managing the development process of a new sales sub­system (UX, integration into an existing general sales system, reporting interface);• Designing and implementing Public Relation campaigns;• Implementing multiple kinds of online marketing practices:- Banner ad campaigns;- Pay-­per-­click campaigns;- Affiliate marketing;- Social Media Marketing- Daily newsletter/email marketing campaigns.• Improving store usability and conversion optimization;• Managing the work of copywriting department of 5 employees;• Strategic planning for web design/web development/general design blogs network;• Developing and implementing the editorial policy;• Advertising management, ad sales operations, acquiring new advertisers;• Managing the work of the team of blogging copywriters.

- Building and maintaining the news website of a basketball club;- Interacting with local media and journalists on behalf of the club;- Assisting foreign players through the adaptation period in Ukraine.

I was in charge of editorial policy as well as administrative and team management issues.

Assisting in designing a road map for a local recreation industry reform.