Anik Sumon Email and Phone Number
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Proven growth leader with experience as MD at a WPP media agency and an independent digital agency, I excel at building and leading high-performing teams. I am a client-centric leader who promotes collaboration and open communication to facilitate effective decision-making and teamwork. Business Growth• 71% revenue increase at Neo Media World (WPP agency).• 52% revenue increase at Passion Digital (Independent agency).• 120% growth (Nestlé account) as a client leader.Client Leadership:• Led Nespresso's DTC programme, $250M media spend (+148% online sales in year one).• Managed Sony's digital marketing (+20% online sales).• Led large-scale digital CX projects for HSBC Retail and Business Banking.People Leadership:• Led high-performing teams (120 at Neo, 40 at Passion, 35 at Ogilvy), spanning across Biddable & Retail Media, CTV, DOOH, SEO & CX, Affiliates, Advanced Analytics, and Media Consultancy.• Developed talent acquisition, retention and nurturing strategies.• Promoted diverse and inclusive culture.• Reduced staff churn at Neo and Passion.Change Management:• Scaled and structured Passion Digital to be M&A-ready.• Developed Digital COE programmes for Nestlé and Nespresso.• Post Merger Integration (PMI) of Neo and Mindshare.Client Industry Experience:• FMCG: Nestlé• DTC: Nespresso• Consumer Electronics: SONY• Finance: HSBC• B2B SaaS: Sage• Auto: Mazda• Luxury: Cartier• Tech: Qualcomm• Eyewear: Essilor
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Chief Operating OfficerA Y & J Solicitors Jul 2024 - PresentLondon, England, Gb
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Partner, Digital SolutionsMindshare Jan 2023 - Dec 2023London, England, Gb• As the MD of Neo, my role was to integrate Neo and Mindshare into one combined team.• Designed a new capability framework and implemented it by developing a new operating model that unites brand building and performance marketing.• Acquired significant knowledge and expertise in uniting two agencies, encompassing areas such as people, processes, capabilities, and financial synergies. -
Managing DirectorNeo Media World Sep 2019 - Dec 2022New York, Ny, Us• Successfully managed P&L, including budgeting, forecasting, workforce planning, and client leadership, resulting in 71% revenue growth within 3 years.• Led a high-performing team of 120 people spanning across Biddable & Retail Media, CTV, DOOH, SEO & CX, Affiliates, Advanced Analytics, and Media Consultancy• Developed and executed business strategy, emphasising growth for people and clients, resulting in 100% client retention and 90% employee retention.• Global Client Lead for Nespresso DTC programme across 40 markets with a $250M+ digital media budget.• Coached eight direct reports for their professional and personal development.• Spearheaded an inclusive company culture by initiating DEI programmes. • Managed senior-level client relationships at Nestlé, Sony Electronics, Mazda, Sage, Essilor, Qualcomm, HSBC and Cartier. -
Managing DirectorPassion Digital Ltd. Apr 2018 - Sep 2019London, London, Gb• Orchestrated agency growth planning, operational excellence, and P&L management, driving revenue growth by 52% YoY (2017 vs 2018). • Led a high-performing team of 40 people specialised in Biddable Media, SEO, Web Dev and Analytics.• Designed a new well-being & employee engagement programme and reduced staff churn from 30% to 10%. • Strategically designed and implemented a new organisational structure, positioning the agency for the next phase of growth. -
Consulting PartnerProfusion Oct 2017 - Mar 2018London , London, Gb• Designed the Data Science product development strategy and roadmap.• Developed a client management planning framework for existing clients, which improved 20% client satisfaction. -
Managing Partner (Global Clients)Neo@Ogilvy Feb 2015 - Aug 2017New York, Ny, Us• 120% account revenue growth.• Led the Nestlé Purina, Nespresso, Nestlé Waters, Nestlé Health Science and Nestlé Infant Nutrition digital media RFPs.• Large and complex project and client management across Nespresso Global, Nestlé Purina EU, Nestlé Infant Nutrition Global, Nestlé Waters Global and Nestlé Health Science Global.• Led a team of 35 digital specialists (SEO, PPC, Affiliates, Social, Display, Content, e-Commerce, and Analytics) and delivered on-time quality client service with a commercial focus on growing the account.• Designed a ‘Centre of Digital Excellence’ program to build bespoke digital solutions for several Nestlé brands.• Developed training modules and best practice guidelines and led several training workshops in Search, e-commerce, Social, Affiliate marketing, and Digital Analytics for senior client stakeholders in Gatwick, Lausanne and Vevey. -
Business Director, Head Of Seo & Content MarketingNeo@Ogilvy Apr 2013 - Jan 2015New York, Ny, Us• New product and service line development for the agency • Provided strategic support in SEO, content, UX and e-commerce to SONY’s global site launch project• Responsible for team appraisals and their personal development• New business proposal, scope of work and staff plan development across various clients
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Account Director (Sony Electronics Europe)Neo@Ogilvy Aug 2011 - Mar 2013New York, Ny, Us• Managed multi-product and multi-market SONY Electronics client account. Integration of channels - Display, Affiliate, Paid Search, SEO, Social and Web Analytics to drive brand awareness and e-commerce sales. • Fulfilled client’s objectives and targets by deploying optimisation best practices and the recommendation of new features in line with SONY’s commercial reality • Delivered content strategy, SEO and social media strategy workshops in 7 different European SONY offices • Evaluated, analysed and recommended industry leading technology and solutions to power SONY’s digital marketing effort
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Search Engine Optimization Team LeadNeo@Ogilvy Feb 2010 - Jul 2011New York, Ny, Us• Designed a plan for the SEO department with the focus primarily being to install a team, processes and tools • Pitched SEO to existing and new clients• Developed and delivered technical SEO strategy, competitive landscape research, SEO playbooks & toolkits, link building strategy, product launch strategy, KPI and measurement framework, conversion rate optimisation strategy, web based reporting dashboard and quarterly business review for clients
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Senior Consultant (Digital Marketing)Weboptimiser Media Ltd Nov 2006 - Jan 2010• SEO strategic consultancy • Information Architecture and UX recommendations• Content Marketing Strategy • Social Media Strategy • Project Management• Clients: Virgin Money, Thorntons, James Villa Holidays, Jobserve.com, Communicaid.com and Interxion.com.
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Digital Marketing (Seo) ExecutiveWeboptimiser Media Ltd Feb 2006 - Oct 2006• Web assessment, audits and recommendations on how to improve SEO and user experience• Developed websites using HTML, CSS & JavaScript• Supporting new business team with the creation of proposal and presentation
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Lecturer (Html, Css And Visual Basic)Queens University Apr 2002 - Jan 2003Taught Visual Basic, Web programming and Database Management Systems.
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Database AdministratorTack International (Philippines), Inc. Sep 2000 - Dec 2000• Internship program as part of the BSc. Computer Science course. • Worked in the company’s web development team to create a customer database using PERL & CGI.
Anik Sumon Skills
Anik Sumon Education Details
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Cranfield School Of ManagementExecutive Mba -
London South Bank UniversityInformation Systems Management
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Ama UniversityComputer Science
Frequently Asked Questions about Anik Sumon
What company does Anik Sumon work for?
Anik Sumon works for A Y & J Solicitors
What is Anik Sumon's role at the current company?
Anik Sumon's current role is COO | Growth & Transformation Leader | Executive MBA.
What is Anik Sumon's email address?
Anik Sumon's email address is an****@****ail.com
What is Anik Sumon's direct phone number?
Anik Sumon's direct phone number is +4478106*****
What schools did Anik Sumon attend?
Anik Sumon attended Cranfield School Of Management, London South Bank University, Ama University.
What are some of Anik Sumon's interests?
Anik Sumon has interest in Football, Cricket.
What skills is Anik Sumon known for?
Anik Sumon has skills like E Commerce, Seo, Sem, User Experience, Web Analytics, Usability, Social Media, Google Analytics, B2b, Digital Marketing, Google Adwords, Analytics.
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