Anik Sumon Email & Phone Number

London, England, Gb

London, England, Gb

• As the MD of Neo, my role was to integrate Neo and Mindshare into one combined team.• Designed a new capability framework and implemented it by developing a new operating model that unites brand building and performance marketing.• Acquired significant knowledge and expertise in uniting two agencies, encompassing areas such as people, processes, capabilities, and financial synergies.

New York, Ny, Us

• Successfully managed P&L, including budgeting, forecasting, workforce planning, and client leadership, resulting in 71% revenue growth within 3 years.• Led a high-performing team of 120 people spanning across Biddable & Retail Media, CTV, DOOH, SEO & CX, Affiliates, Advanced Analytics, and Media Consultancy• Developed and executed business strategy, emphasising growth for people and clients, resulting in 100% client retention and 90% employee retention.• Global Client Lead for Nespresso DTC programme across 40 markets with a $250M+ digital media budget.• Coached eight direct reports for their professional and personal development.• Spearheaded an inclusive company culture by initiating DEI programmes. • Managed senior-level client relationships at Nestlé, Sony Electronics, Mazda, Sage, Essilor, Qualcomm, HSBC and Cartier.

London, London, Gb

• Orchestrated agency growth planning, operational excellence, and P&L management, driving revenue growth by 52% YoY (2017 vs 2018). • Led a high-performing team of 40 people specialised in Biddable Media, SEO, Web Dev and Analytics.• Designed a new well-being & employee engagement programme and reduced staff churn from 30% to 10%. • Strategically designed and implemented a new organisational structure, positioning the agency for the next phase of growth.

London , London, Gb

• Designed the Data Science product development strategy and roadmap.• Developed a client management planning framework for existing clients, which improved 20% client satisfaction.

New York, Ny, Us

• 120% account revenue growth.• Led the Nestlé Purina, Nespresso, Nestlé Waters, Nestlé Health Science and Nestlé Infant Nutrition digital media RFPs.• Large and complex project and client management across Nespresso Global, Nestlé Purina EU, Nestlé Infant Nutrition Global, Nestlé Waters Global and Nestlé Health Science Global.• Led a team of 35 digital specialists (SEO, PPC, Affiliates, Social, Display, Content, e-Commerce, and Analytics) and delivered on-time quality client service with a commercial focus on growing the account.• Designed a ‘Centre of Digital Excellence’ program to build bespoke digital solutions for several Nestlé brands.• Developed training modules and best practice guidelines and led several training workshops in Search, e-commerce, Social, Affiliate marketing, and Digital Analytics for senior client stakeholders in Gatwick, Lausanne and Vevey.

New York, Ny, Us

• New product and service line development for the agency • Provided strategic support in SEO, content, UX and e-commerce to SONY’s global site launch project• Responsible for team appraisals and their personal development• New business proposal, scope of work and staff plan development across various clients

New York, Ny, Us

• Managed multi-product and multi-market SONY Electronics client account. Integration of channels - Display, Affiliate, Paid Search, SEO, Social and Web Analytics to drive brand awareness and e-commerce sales. • Fulfilled client’s objectives and targets by deploying optimisation best practices and the recommendation of new features in line with SONY’s commercial reality • Delivered content strategy, SEO and social media strategy workshops in 7 different European SONY offices • Evaluated, analysed and recommended industry leading technology and solutions to power SONY’s digital marketing effort

New York, Ny, Us

• Designed a plan for the SEO department with the focus primarily being to install a team, processes and tools • Pitched SEO to existing and new clients• Developed and delivered technical SEO strategy, competitive landscape research, SEO playbooks & toolkits, link building strategy, product launch strategy, KPI and measurement framework, conversion rate optimisation strategy, web based reporting dashboard and quarterly business review for clients

• SEO strategic consultancy • Information Architecture and UX recommendations• Content Marketing Strategy • Social Media Strategy • Project Management• Clients: Virgin Money, Thorntons, James Villa Holidays, Jobserve.com, Communicaid.com and Interxion.com.

• Web assessment, audits and recommendations on how to improve SEO and user experience• Developed websites using HTML, CSS & JavaScript• Supporting new business team with the creation of proposal and presentation

Taught Visual Basic, Web programming and Database Management Systems.

• Internship program as part of the BSc. Computer Science course. • Worked in the company’s web development team to create a customer database using PERL & CGI.

Executive Mba

Msc, Information Systems Management

Bsc, Computer Science