Anil Attri Email and Phone Number

I am an Analytics Consulting Manager with a strong background in data analytics and helping businesses through data-driven decision-making. With [13+] years of experience in the field.Roles & Responsibilities:Analytics Consulting: I provide expert guidance and recommendations to clients on how to best leverage analytics tools such as Firebase, Google Tag Manager, Google Analytics, Adobe Analytics, Adobe Tag Manager, Data Studio, and other relevant platforms to gather meaningful data and insights.Quality Assurance (QA) and Validation: I ensure data accuracy and integrity by implementing robust QA processes. This involves thorough validation of data sources, tracking codes, and analytics and firebase setups to eliminate errors and discrepancies.Solution Design and Requirements Gathering (SDR): I collaborate with clients to gather business requirements and design analytics solutions that align with their specific needs. This includes creating solution design documents and roadmaps.Technical Skills & Competencies: I possess a strong technical skill set including proficiency in Firebase, Google Tag Manager (GTM), Google Analytics, Adobe Analytics, Adobe Tag Manager, Data Studio, and other relevant analytics and tag management tools. My ability to work with these tools allows me to extract valuable insights and implement tracking solutions effectively.Business Recovery Strategies: I help implementing data-driven strategies to aid in business recovery and growth. Identifying areas of improvement, optimising processes, and recommending actionable insights.Domain Expertise:Tour and Travel: I've collaborated with prominent Indian brands like Yatra and Indigo. My experience in this area involves grasping what traveler prefer, user experience on websites and apps, addressing issues that lead to abandoned flight bookings, optimising UX and UI to add ancillaries, tackling payment abandonment challenges, and more.Online Media: I have a proven track record of enhancing the digital footprint of online media (Jagran Prakashan Ltd. MMI). This includes tracking content engagement, optimising user behaviour and abandonment.Online E-commerce: I specialise in helping e-commerce businesses thrive through data-driven insights. This includes optimising product recommendations, cart abandonment analysis, and A/B testing to improve conversion rates and customer retention.Additional Industry Exposure: In my role at the service-providing company, I gained valuable experience across various domains, including OTT, Rewards Programs, Pharma, and Banking.