▪ Building and Leading a team of digital web analysts responsible for delivering data-driven decision making (customer acquisition strategies, visit behavior analysis, competitive positioning) to increase online sales.▪ Delivered strategic large and complex ad hoc projects to provide analytics decision-support for running the business on a day-today basis. Executing these projects required online domain expertise, ability to deal with ambiguity, structuring and breaking big problems into easily solvable pieces. Delivered more than $10million incremental business impact through these projects.▪ Consultant for Premier Farnell’s online businesses in the areas of Campaign optimization, Site Analytics and Optimization. Areas of focus are Customer buying behavior, User experience, Purchase funnel performance, Checkout improvements, PPC and Web Trading Trials, A/B & Multivariate Testing, Up-sell and Cross-sell initiatives and Competitive Benchmarking study.▪ Monitoring error page, checkout conversion rate/drop off rates, null search results, registrations and logins to improve customer experience across the Farnell website. Working with UX/UI team to develop layout strategies for homepage, PDP, Search result page with the support of web data and a/b test.

Generate insight and recommendation for UK Stakeholders to accomplish their Weekly Category Sales Budgets Planning Promotions and Availability of Range for homepage and banners with buyers and merchandisersCompetitor Mapping and Planning for Tactical Promotions, matching priceManage eCommerce website in terms of Contents, Banner, Products Placement on Web Site in order to assist customer journey

Working on multiple data sources and is involved in data analysis, charting, business insights and recommendations for clients.As a part of the CORE-US-CS Team, work with the end client on the scheduled monthly trackers and additional ad hoc projects. Accuracy and Timeliness targets have been met every single month.Responsible for maintaining high quality standards on analytic deliverables and ad-hoc requests for clients that I work for : Brand Growth Analysis, Holiday Analysis, Private Label Analysis, Volume Decomposition Analysis, Flavor Analysis etc