Anil Krishnan Email & Phone Number

• Led ,developed and implemented annual marketing plans that resulted in consistent sales increases, in a flat growth industry. During this time, marketing played a key role in achieving sales growth that consistently out- performed key competitors and the industry as a whole. • Directed development of business-to-consumer, business-to-business and associate-to-family, Local Store Marketing programs that drove incremental annual sales.• Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies. • Built entirely new staff of three marketing professionals, following company’s goal• Conducted reviews for and hired four outside agency resources (general market, direct marketing, interactive, print 
media). • Implemented a downloadable “On-hold” messaging system reducing store labor hours and related costs. • Directed the development and implementation of new frame merchandising strategy resulting in consistent product • Increased customer traffic and sales. • Spearheaded successful employee sales contests.• Reduced annual department operating expenses by over 10%. • Led staff of three and effectively managed annual budget of 10 Million

Listed skills include Marketing, Team Building, Marketing Communications, People Skills, and 8 others.

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  Symbiosis International University

  Marketing