Marketing professional with over 15 years of deep marketing experience especially in ATL & BTL communication, brand strategy, portfolio management, event marketing and research while leading FMCG top brands.
Besler
View- Website:
- besler.com.tr
- Employees:
- 3
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Superfresh Pazarlama MüdürüBesler -
Superfresh Pazarlama MüdürüKerevitas Mar 2023 - PresentÇamlıca -
Strategy&Marketing DirectorWwb Marketplace Agency Apr 2021 - Mar 2023
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FounderAllyboom Jan 2019 - Apr 2021İstanbulAllyboom.official / Instagram
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Marketing ManagerPınar Süt Dec 2017 - Jan 2019Çekmeköy, İstanbul, TürkiyeDairy Business Unit (Yoghurt, Ayran, Kefir, Butter, Traditional cheese)-Briefed and led ATL&BTL campaigns: Pınar Filtered Cheese, Pınar Ramadan Campaign, Pınar Kefir- www.pinarhepyanimda.com digital platform launch.-Product launches: Kefir, Protein Yoghurt, Half-skimmed Filtered cheese, Organic Filtered Cheese, 1000 g Filtered Cheese. /Nielsen Product of the Year Award for Protein Yoghurt -"Superior Taste Award" for Pınar Filtered Cheese and Kefir. -
Senior Brand ManagerPınar Süt Apr 2016 - Dec 2017ÜmraniyeDairy business Unit( Yoghurt, Ayran, Butter, Traditional Cheese) -
Brand ManagerYıldız Holding Aug 2011 - Apr 2016Kurtköy Mah., İstanbul, TürkiyeDairy Business Unit(Ülker Dolcia, İçim yoghurt, İçim Cheese)- Briefed and led ATL&BTL campaigns: İçim Labne, İçim Filtered Cheese, İçim Ramadan, Ülker Dolcia - www.icimdenyemekgeldi.com digital platform launch.- Ülker Dolcia packaging design renewal project.- Collaboration with Sedef İybar & Özgür Şef. - Product launches: 3*55 g Pudding, 200 ml. Tetra pudding, 350 g Sliced Cheese, 300 g Burger Cheese, 1000 g crusted Premium yoghurt. -
Brand ManagerSütaş Grubu Apr 2008 - Aug 2011AtaşehirDairy Business Unit(Ayran)-Briefed and led ATL&BTL campaigns: Çalkala Re-run, İçtikçe İyi hissedeceksin, Yemek yediğin an gelsin Sütaş Ayran. / Bronze Effie 2011-Sütaş Ayran packaging design renewal project. / Bronze prize in Crescent and stars for packaging, WPO Competition 2010-“Sütaş Ayran’la Haydi Çalkala” Interactive mobile application. / Bronx Mixx Award 2011 -
Research ExecutiveTns Türkiye Dec 2006 - Dec 2007
Anıl Yapar Education Details
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İktisat -
Mba(Marketing)
Frequently Asked Questions about Anıl Yapar
What company does Anıl Yapar work for?
Anıl Yapar works for Besler
What is Anıl Yapar's role at the current company?
Anıl Yapar's current role is Superfresh Pazarlama Müdürü.
What schools did Anıl Yapar attend?
Anıl Yapar attended Marmara Üniversitesi, Kadıköy Anadolu Lisesi Ve Maarif Koleji, Yeditepe Üniversitesi, Eyüboğlu Eğitim Kurumları.
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