One 4 All, one of the fastest-growing creative agencies based in Lahore, provides expert digital and offline solutions focusing on creatively reinventing brands. Since our very inception, we have passionately worked toward helping businesses gain online visibility and become recognizable brands. We are not just another digital marketing agency but the biggest ally to help brands win in the online market.Client Portfolio: Successfully served medium to large clients across retail, fashion, hospitality, and food industries, delivering comprehensive marketing solutions tailored to their unique needs.Managed marketing campaigns for well-known hotel chains i.e Ramada Hotel, and Luxus Grand HotelsLed a high-impact rebranding project for Milkify, resulting in a 60% increase in brand recognitionSuccessfully executed marketing strategies for clients in the highly competitive fashion industry, driving sales growth and brand loyalty.Strategic Leadership: Developed and executed marketing strategies to drive client growth and brand awareness, resulting in an average of 20-35% revenue growth. Team Management: Led a team of total 70 employees, fostering a collaborative and high-performance culture, resulting in low turnover and high performance of team members.Mentored and developed junior staff, resulting in several team members progressing to leadership roles within the agency.Client Relationship Management: Cultivated and maintained strong relationships with key clients, ensuring satisfaction and repeat business.Financial Management: Led budgeting and financial planning, maintaining profitability and sustainable growth. Implemented cost-saving measures during covid times, ensuring the agency's financial stability. Marketing Expertise: Provided end-to-end marketing services, including digital marketing, branding, content marketing, website development, PR and Production

Direct Marketing | Digital Marketing | PR and Corporate communicationsCondis, a Spanish chain of hypermarkets, initiated its operations in Pakistan. I was part of the team that successfully launched the brand in the market, generating significant hype, and ultimately achieved the expected footfall and revenue.Key Responsibilities:Developed and implemented strategies to disseminate information about the company and drove qualified traffic to our storefront.Created a pricing strategy that maximized profits and market share while considering customer satisfaction.Understood and formulated budgets, including allocations for research and development, return-on-investment analysis, and profit-loss projections.Developed and managed advertising campaigns.Executed successful marketing campaigns from conception to implementation.Established brand awareness and positioning.Managed social media, public relations events, and influencer marketing.

Social Media | Customer Care Department | Mystery Shopping | Research Department |PR and EventsChenOne, a leading name in Pakistan’s textile industry redefines lifestyle excellence. With 47 stores across the country, it's the go-to destination for fashion, furniture, and home textiles. As a Marketing Manager, I led transformative marketing campaigns that redefined the brand's image and fueled remarkable growth in sales and brand positioning.Key Responsibilities:Developed and executed innovative marketing strategies that elevated brand awareness and market share.Oversaw multi-channel marketing, encompassing digital, traditional, and experiential platforms.Ensured all team members provided high-quality customer service.Worked closely with all departments and external creative agencies to ensure the company's brand values and image were followedProvided competitive analysis on various company market research, including quality, trends, business models, sales, and methods of operation.Managed publication and promotion of publicity materials, including content writing and visual design.Communicated, coordinated, planned, and analyzed the results of mystery shopping.Helped manage and analyze customer feedback forms and make necessary action plans to develop better customer care services.Led a groundbreaking digital campaign resulting in a 38% increase in online sales within 6 months Forged partnerships with top-tier fashion & and lifestyle influencers, expanding the brand's social media reach by 45%

Developing and managing digital marketing campaignsDevising strategies to drive online traffic to the company website.Tracking conversion rates and making improvements to the website.Overseeing the social media strategy for the company.Managing internal & external brand's communicationCollecting data on consumers, competitors and market place and consolidating information into actionable items, reports, and presentations

Environment Unit – UNDP Pakistan Nov 2018 – Mar 2019Worked closely with the UN team of communication department on completing the following tasks:Designing brochures/flyers for the project "Removal of POPs"Visiting site areas to create short & long documentaries for the project end evaluation reportDevelop their yearly activity calendar to help increase public awareness about POPs

CSC & CEIP is a non-profit NGO and a microfinance bank, aiming to improve the lives of the most poor and underprivileged members of society and enhance financial inclusion in the country. Key Responsibilities:Elevated CSC's profile, expanded public outreach and nurtured relationships with diverse stakeholders.Crafted high-quality project proposals, donor reports, media supplements, documentaries, and audio-visual materials.Coordinated the "Women, Ride with Pride" initiative, facilitating free mobility for women.Assisted in media outreach and coverage coordination.Wrote content and designed IEC materials, newsletters, and annual reports.Coordinated and monitored internal communications through a monthly newsletter.Designed handicrafts, developed new products, and conducted skill-based training to empower women involved in ongoing projects in Punjab.Designed and managed websites, and oversaw all social media networks.

Conducted training in various districts of Punjab and KPK for local craftswomen on product marketing, capacity building, design principles & elements.JDs:Was responsible to lead product ideation, product development, and business skills workshops in the districts of KPK & Punjab.Helped identified high potential products fromeach district and propose a range of innovations to develop the market relevant product while working with HBWs.led and supervised the product prototyping and sample production process for the selected products.Facilitated the process of market integration while coordinating with a marketing consultant and the project team leader.Developed all possible contents for the product developed and provided all possible communication materials for the web portal.Facilitated the Client in organizing the product exhibition.