Anil Chandran C.K. Email & Phone Number

Master distribution - Africa, Asia & Middle East

New Delhi, Delhi, In

New Delhi, Delhi, In

Vice-President Sales & Distribution – IndiaDrive S&D operations and identify market share, penetration ratios, gauze market dynamics, and trends. Partner closely with top leadership to drive operational excellence across various organizations and enable the company to run more efficiently. Track the progress of key company-wide initiatives and scale operations across organization by helping to drive the annual and multi-year strategic planning efforts, build & establish operating cadences to track and measure company-wide goals and ensure performance and headcount goals are met for the organization. Specialize in new business development w.r.t automobile and consumer durables.Play a pivotal role in turning around lagging operations and prepare companies for fast growth and profitability. Analyze, evaluate and improve brand-wise performance on a continual basis with a special focus in Automobile industry.Partners: TVS Motors, Yamaha Motor India, Piaggio CV, Piaggio 2W, Bajaj & Hero MotoCorp•Strategize corporate level partnership for successful product introduction with automobile dealer fraternity•Ensure partnership with product/program stakeholders to develop campaigns from various corporates to last mile dealers.

Orchestrated the entire business operations, developing new streams for long-term revenue growth, New product development and go-to-market strategy accountability with premium customer focus. Involved in strategizing long-term and short-term business directions to ensure maximum profitability in line with designated objectives. Facilitated management of marketing budgets periodically including manpower-planning initiatives and ensuring adherence to planned expenses.• Successfully accomplished an incremental growth in business operations year on year; result: 110% growth achieved in 2018 over 2016; 78,101 units sold in 2018 (all India).• Fostered tapping of new markets and coordinated with channel partners to offer premium brand experience; result: increased primary network partner from 78 in 2017 (June) to 244 in 2019 (March).• Served as a core team member for design and launch of Piaggio’s first premium comfort scooter (launch in November 2019) & premium motorcycle range.• Held the credential of initiating o Institutional sales model for Piaggio India with 1200+ premium models sold in 2018.o Retail Finance Partnerships along with specialized schemes for premium segment vehicles; result: Increased penetration of retail finance from 22% to 54% (2017-2019).

Gautam Budh Nagar, Uttar Pradesh, In

Growth Path: Zonal Sales Head / Assitant General Manager | Mar 2013 – Jun 2017 | Areas of Operation: South India  Senior Manager / Regional Business Head | Mar 2010 – Mar 2013 | Areas of Operation: Andhra Pradesh & Telangana  Manager / Area Sales Manager | Jul 2008 – Feb 2010 | Areas of Operation: Chennai, Pondicherry, Andaman & Nicobar IslandsInstrumental in planning the Retail finance strategies and SCM, Marketing and product launches for the south zone, Inventory funding for the zone and management of the entire sales operations across the regions. Drove organizational alignment and commitment against company vision, strategy, and priorities. Successfully achieved market penetration and gained the highest scooter market share; result: contributed to 54% of company’s total sales between 2013-2015. Secured Second Position in the scooter brand in Kerala | 2016 & Third position in the scooter brand in Karnataka in 2016.• Pioneered the product expansion through strategic business planning; result: largest selling of bike in the 150cc category in Kerala.• Fostered implementation of institutional sales and sold 3000+ units in 2016 across the network Enhanced primary network by 86% between 2013- 2016; enhanced the number of appointing 154 additional secondary networks.• Achieved 89% growth in network by managing the entire sales operation; Led Yamaha’s first-ever scooter launch in Hyderabad.• Credited as the Best performing RBH in India (2010-13) and participated in India Star Achievers Meet from 2011-2013 and as All India No. 1 Area Manager from 2008 – 2009 and participated in the India Star Achievers Meet held in Japan in 2009.

Key responsibilities included:•Targeting and developing channel for new accounts i.e. New Customer Acquisition, bringing more businesses and greater economic support in terms of demand and term value•Formulating daily, weekly and monthly sales and activities reports•Identifying and resolving escalations between public and bank, employees and management, clarifying work relationships and alleviating communication problems •Providing employee documentations and routine evaluation measures along with necessary recommendations

Mba, Marketing/Marketing Management, General

Bachelor Of Technology (Btech), Automotive Engineering Technology/Technician