HT Media - oversees all SEO efforts for the HT Group's asset portfolio (hindustantimes.com, livemint.com, livehindustan.com, and more).Overseeing SEO content strategy across all HT Group assets, as well as collaborating with editors on editorial strategy.Identify market opportunities to increase organic search traffic, then develop ways to capitalise on those prospects.Build, mentor, and retain a world-class SEO team, with a focus expanding talent on both the technical and content sides of SEOGrow HT ’s organic Subscription volume through the execution of technical improvements and expansion of content strategies.Build a holistic plan and roadmap for long-term successBuild and execute a technical roadmap for SEO, working alongside Product and Growth leaders to resource and prioritize effectivelyCollaboration with Marketing Analytics to enhance our multi-touch attribution model to better credit SEO where applicable.Work cross-functionally with HT Engineering, Marketing, Product, and PR leads to ensure SEO best practices across the companyWorking closely with editorial and product teams to ensure articles and other content will appear in Google for relevant search terms.Reporting on the effectiveness of SEO activities to stakeholders and providing insights for future campaignsTrain journalists, producers, and editors in basic SEO techniquesDevelop a content strategy (including a best practice approach to publishing page content) with practical recommendations for editorial teams.Help train subscription site newsrooms on SEO best practicesBrainstorm SEO-friendly topics and keywords for the local newsroomsAudit articles and programs and support local teams during major breaking news situations.Collaborating with Search / Social / Marketing / Commercial teams to identify areas for search engine traffic growth to improve business KPI’s and digital subscriptions

Responsible for the development and innovation of Ogilvy ’s SEO, Content, and Conversion Optimization products.Accountable for the agency’s SEO and content vision, and managing and growing the product by overseeing Ogilvy’s SEO Leads, supporting the Client Services team, and playing an active role in New Business opportunities.• Establishing Ogilvy’s SEO and Content vision as it relates to performance• Oversee clients’ SEO marketing strategies and provide actionable channel insights to drive long-term results for brands*Manage and communicate SEO as a business strategy with measurable goals. Help clients establish organic search KPIs that matter to their unique business goals and provide actionable reports to help them achieve these goals.• Providing strategic and technical expertise during client meetings and presentations for new and existing businesses• Managing regional leads to ensure consistency of the Ogilvy SEO and Content offering across all offices.Clients: Dabur, Spencers, Curo Carte, Mphasis, TI Cycles ( Murugappa Group company), Fortune Foods (Adani Wilmar), Cloud9, Quest Global, IBM, Dove, HR Block, Federal Bank, Allianz, Koovs, 1to1 Help. Bandhan Bank.

• Develop an understanding of client's business needs, industry drivers, and competitive dynamics at corporate and business unit levels• Conduct analysis of search marketing solution options, developing and recommending a strategic approach that meets the client's business objectives and enables the client to compete effectively.• Managing a team of highly motivated professionals in the field of search/digital marketing – setting key campaign objectives, and executing them to deliver the expected outcomes.• Conducts a review of competitor and comparator websites• Devise performance measurement frameworks• Develop and validate high-level implementation roadmaps• Provide effort estimates and identify assumptions for project tasks• Organize and direct long-term and short-term strategic search marketing efforts• Convert client-articulated needs into actionable strategiesDevelop a strong understanding of the client’s products, competition, industry, marketing goals and objectives.• Provides guidance through strategic and tactical input to team members for successful execution of SEO campaigns• Research performance and analytics data, developing key insights for quarterly and annual business reviews• Manage the team in achieving all performance KPIs, including optimization and troubleshooting recommendations• Review campaign hours to ensure that deliverable timelines are within the expected ranges• Provide support and recognition to the team and effectively foster teamwork that drives motivation and retention.• Participate in the training, individual development, on-boarding and mentoring of each staff member• Participate in team innovation meetings with creative input & task ownership• Stay current with industry trends, best practices and discuss potential impact on client work with the team.• Periodically aid in creating new business presentations• Create POVs, best practices and assist in developing key process documentation

-Developed the approach and process for SEO services, including resources and team structure, core processes, and best practices scalable across the region with the Media and Marketing team.-Responsible for driving SEO and social media work for clients, including strategy development, tactical expertise and execution, and measurement of Natural search (SEO, SMO, ORM) programs.-Identify and define SEO opportunities for all clients as they align with their digital marketing goals and strategies. Understand how SEO fits into holistic marketing plans and goals, and build sound business strategies for clients around SEO.-Accountable for the quality of all SEO plans/strategies/services delivered to clients as well as client satisfaction.-Establish SEO practice as a key driver of revenue and margin growth.-Contribute to new business development by representing SEO strategies and services.-Build relationships with senior executives within key client accounts.-Increase visibility of the agency's credentials in SEO both internally and externally.-Act as a central resource for information related to SEO – facilitate collaboration, knowledge sharing, and encourage the groundswell of SEO across teams and offices.-Monitors trends in the digital marketing and advertising industry and collaborates with Media and Client Engagement leadership to ensure we are prepared for potential changes within the sector and positioned for success as an industry leader.-Determine the correct roles, responsibilities, and expertise needed to scale and grow the SEO practice. Manage the recruitment, retention, and professional development of the SEO team.Clients: ICICI BANK GROUP (BANK, INSURANCE, MUTUAL FUNDS, TRADING), HSBC, SBI CARD, INDIAINFOLINE, AIRTEL, AIRCEL, HT (MINT), OUTLOOK TRAVELLER, MAGIC BRICKS, CLEARTRIP, TRAVEL GURU, HOLIDAYIQ, THE MOBILE STORE, BOOKMYSHOW, FUTUREBAZAAR, NIIT, TRAVELOCITY INDIA

•Supervised a team to deliver effective and measurable SEO and Social Media campaigns.•Creating an SEO strategy to increase organic traffic and rankings.• Leading the development of best practices for on-page and off-page Search Engine Optimization techniques. Implement these practices within the organization and ensure they are followed by our staff.• Collaborated closely with Account Management, Creative, Media, Production, and Analytics to build a world-class SEO discipline.• Guide clients and internal partners in the design of effective SEO programs that meet the client's strategic business objectives.• Build and maintain a strong knowledge of SEO solutions and SEO technologies, and educate and inform clients of new offerings or opportunities.• Identify new revenue opportunities within existing accounts, and participate in winning that business•Optimizing site architecture, optimizing URL rewrites, and developing alternate directories.•Work on landing page redesign projects to ensure that SEO’d pages are not only maximizing traffic but also increasing page conversion.•Analyze and translate quantitative and qualitative data from web analytics tools into an actionable SEO plan.•Research and develop SEO best practices to identify new market opportunities and maximize traffic growth, and identify a robust SEO keyword list.•Leverage web 2.0, social networking, user generated content and PR releases to drive qualified traffic.•Manage deliverables, reporting, strategy implementation, and all direct communications with clients.•Manage new SEO initiatives for Google beta programs such as, mash ups for Google maps, Google co-op, plug-ins for Google desktop, widgets and other incremental SEO opportunities.

• Manage SEO team by proactively identifying opportunities that increase traffic and revenue through SEO.•Establish and maintain project management processes to manage multiple SEO projects at one time• Deliver on weekly and monthly targets based on business KPIs• Manage all direct communications with clients, including campaign expectations, setup and execution, & amp; deliverables and reporting.• Assist in presentations and business development efforts with strategic thinking, research and analysis• Oversee SEO work, page construction, site architecture, content, keyword research and SEO copywriting.• Review market and industry research to provide industry updates, market scans, and client reports.• Optimize various site elements, including site structure, link popularity, and copywriting•Collaborate with Client Services and marketing departments to feed SEO -specific findings into the broader online media strategy•Work with cross functional departments to develop and track all details of SEO initiatives

•Translate clients' business goals into successful search engine optimization (SEO) strategies•Perform technical site analysis, competitive/keyword research, and link analysis•Optimize various site elements, including site structure, link popularity, and copywriting•Develop ongoing customer reports, which yield qualitative and quantitative trends for ongoing SEO efforts•Establish and maintain project management processes to manage multiple SEO projects at one time•Examine quickly and clearly algorithmic best practices, opportunities, and solutions that are applicable to a site property•Provide quality web site optimization recommendations, results & client deliverables•Develop content page templates in HTML for seamless implementation and positive SEO traction

•Manage organic optimization projects from strategy through implementation with no hand-holding.•Analyze customer Web sites and provide well-defined technical and marketing focused strategies for search engine improvement.•Leverage skills in search engine writing to improve the effectiveness of site content. •Provide guidance and thought leadership to a growing team of passionate Internet marketers. •Create and deliver written recommendations for SEO performance improvements. •Manage day-to-day client relationships through face-to-face meetings, frequent conference calls, and presentations.

•Analyze website architecture, link structure, content, and document optimization recommendations.•Develop improvements to new and existing sites that result in top page natural search listings. •Optimize various website components, including copy, meta tags, page title/descriptions, internal linking, sitemap, etc. •Follow proper SEO guidelines with respect to coding and adherence to established copy/keyword standards. •Research targeted keywords and match them up with relevant content pages. •Monitor overall SEO program success with regard to keyword ranking, indexed pages, backlinks, etc. •Clearly communicate progress updates to management and provide answers to any questions related to their SEO campaign. •Perform competitive analysis to help improve future SEO results. •Maintain knowledge of current SEO practices to develop and recommend new SEO strategies. •Maintain awareness of various SEO resources and tools.

Worked as a web programmer responsible for developing websites and CMS using HTML, JAVA, ASP, AJAX, & PHP for clients' projects. Development and management of websites for key client accounts.  expertise in developing  CMS like WordPress and Drupal,  Joomla. Front-End  and Back-End development for web properties