*Identifying target personas and optimizing buyer journey to build the digital ecosystem that helps to simplify user experience and drive demand generation*Measure and report performance of all digital properties and assess against goals, turn data into insights and action plans*Collaborate with the campaign team to build and execute paid media projects with approved agencies; ensuring the right balance between paid search, paid social, and content syndication to achieve targets*Drive always-on initiatives to improve the effectiveness of investments and allow for testing and learning*Instrumental in maintaining rSTAR position as a thought leader across key channels, gaining a higher SoV, and increasing MQLs~ Campaign Management: Manage all digital initiatives (including SEO, SEM, website management, email, media planning, paid campaigns, digital events, research, and analytics) across platforms~ Advertising: Manage campaigns on social, search, and ABM platforms~ ABM: Leading digital initiatives such as advertising, personalization, and analytics for key accounts

• Strategy: Planning, and developing short & long-term SEO strategy, in terms of creation, managing, executing and coordinating with team• Responsible: Responsible for new users, user engagement and conversions• User Engagement: A/B testing, Ad hoc testing to improve user engagement, tracking user hotspots, determining call-to-action flow • Team: Work closely with design and product teams to identify issues, improve the performance of landing pages, and enhance the effectiveness of SEO• Analysis: Understanding user behavior engagement metrics, identifying problems, solving issues to maximize reach• Trends: Always on top to hear and experiment latest updates and best practices in SEO to over through the competition

• Responsible for planning, implementing and managing client's overall SEO strategy• Keep abreast to latest development of SEO practices, updates, trends, tools and recommend new strategies with meaningful measurements• Monitor redirects, click rate, bounce rate, and other KPIs• Coordinating content, design, social media, Adwords marketing and other activities• Optimize website content, landing pages and paid search copy• Collect data and report on traffic, rankings and other SEO aspects• Executing Technical SEO aspects like Schema, AMP, DisAvow toxic backlinks• Strong usage of tools like Moz, Screaming Frog, and Google Search Console to improve SERP’s • Monitor and evaluate web analytics and reports in order to develop and recommend SEO strategies

Developing a long-term SEO strategy with a strong focus on mobile & web Coming up with new ideas, leading brainstorms, and staying organizedStaying current on new SEO research and emerging trendsPerforming site-specific keyword research and competitive analysisPerforming technical SEO Audits and driving the implementation of on-page website SEO optimizationPerforming backlink analysis, opportunity identification, solicitation, and optimizationPreparing and communicating regular & ad hoc reporting on SEO performanceConduct keyword research to guide content teamsReview technical SEO issues and recommend fixesOptimize website content, landing pagesDirect off-page optimization projects (e.g. link-building)Collect data and report on traffic, rankings, and other SEO aspectsUsing Tools SEMRush, Keyword tracker, uber suggest, tableau, and screaming frog.