Faculty at the School of Marketing & Media at Seneca Polytechnic.

Professor in the Project Management Program at Algoma University, teaching Creativity & Innovation, Design Thinking.

UnioRX is a new, groundbreaking SAAS platform in the HealthTech space, that connects healthcare professionals, pharmacies, medical suppliers & pharma companies. • Launched a new B2B online marketplace in the HealthTech industry, that’s helping facilitate the seamless procurement of medical products including ordering, payment processing & fulfillment• Building partnerships with pharmacies across Canada, to expand our meticulously curated B2B community of suppliers & healthcare professionals. Assisting our customers list, purchase & sell surplus medical supplies & near-date medications

Imparting academic expertise to students in the business program across various streams. Programs include Marketing & Brand Management, Business Communication, Business Environment, Research Projects, Work Experience and others. Teaching classes ranging from 20-40 students each.Acting a mentor, coach and guide for students looking to build new skills and enhance their career growth

Member of the Leadership team at Plastk, a Canadian Fintech with a vision of helping Canadians achieve financial freedom. We developed Canada's first secured credit card with a premium loyalty rewards program & extensive insights. Led all Customer Engagement, E-commerce and demand generation initiatives•Launched a new brand in the Fintech industry that resonates with consumers and builds equity for our new start-up. Made Plastk the Preferred partner of the Vancouver Canucks•Responsible for revenue generation, across multiple LOBs. Utilized PPC, SEO, content creation to increase LTV, lower acquisition costs & drive market growth with a 5-year CAGR of 170%•Developed a Best-In-Class Loyalty Rewards platform that opens up the rewards industry for consumers to earn and redeem points on everyday purchases. Driving incremental revenue for retail businesses and CPG brands across multiple B2B industry sectors•Partnered with a soon-to-launch POS manufacturer, to design & develop the customer interface, TMS and a rewards platform on the device to be introduced at 30,000 merchants•Built the CRM strategy through Hubspot enabling customer outreach across the Acquisition funnel. Utilised workflows, keywords & email marketing to increase conversion from 9% to 17% in 6 months •Led Product Marketing, directly working with the product, tech, sales & CS teams to develop new apps, websites, multiple proprietary products and deliver an exceptional customer experience•Built an inclusive culture based on empowerment, freedom to lead and regular coaching to create an ownership mindset within an expanding team•Negotiated partnerships with vendors like Hubspot, Fintel, Turstpilot and built an Affiliate program with companies like Ratehub & Credit Karma to create a holistic suite of tools to drive customer growth

• Led Category Planning on the Janes and Lilydale business

MAKE Consulting was started with the idea of helping organizations, small & medium, develop effective strategies to succeed in a diverse marketplace.Our Vision: Helping Companies Develop Strategies that will focus on Creating Value leading to exceptional Results.We can guide your business to develop-• a Strategic Business Growth Model• effective Marketing Plans• successful 360 Campaigns• efficient Organizational Developmenthttp://www.makeconsulting.ca/

Direct responsibility of the development and implementation of the multi-year national marketing & retail activation strategies for revenue generation, as part of the Canadian Leadership team. Successfully aligned strategy with global direction and brand priorities. Collaborated with cross-functional leaders to develop B2B and B2C plans that drove revenues of $500 million.Leadership & Organization Development-• Led the development of long-range business plans, by championing the strategic vision and prioritization of strategies• Led business transformation by developing a new Center of Excellence organization structure designed to optimize inter-departmental Ways of WorkingStrategic Planning-• Led the strategic resource allocation of over $100 million, across marketing & sales, to fund corporate initiatives as well as innovation plans across the organization. • Developed & executed 3-year strategic plans, collaborating with cross-functional leaders, to launch new items and help achieve corporate goalMarketing & Revenue Generation-• Won industry awards for 4 multi-channel marketing sponsorship campaigns (traditional, digital, social) that raised brand awareness, shopper interaction, retail activation and drove double-digit growth• Created & implemented go-to-market plans, merchandising strategies for 15 brands to generate over $50 million annually People Development-• Drove Team performance and employee development through coaching, empowerment and constructive feedback • Trained and developed employee skill-set using global best practices, thus earning the no. 1 rating from customers in industry surveys

• Managed the Total US trade strategy for VEET- The no.1 depilatory brand in the world and one of Reckitt’s top global brands. Developed the Local Success Model for VEET, thus creating the blueprint for implementation of the brand strategy at retail

• Managed the business relationship with Wyeth Pharmaceuticals and provided brand teams growth recommendations on Robitussin, Advil, and Centrum

• Managed the business partners and all factors that impact brand performance, in order to develop and implement new strategies that provide value for customers• Created category reviews, trend analysis and solutions identifying opportunity gaps, and Best in Class practices using ACNielsen syndicated data and Business Objects• Developed a Bottled Juices category solution for Meijer and sold 20 new SKUs

• Formulated strategies to launch premium products including Tide, Pampers, Pantene, Olay, Crest and Pringles in developing markets• Negotiated yearly contracts to maximize revenue. Generated annual revenue of $4.5 million• Achieved 11% growth at P&G across multiple product lines by mapping opportunities within the entire value chain