Heading Pan India Sales & Marketing operations wef 1/11/16Responsible for Sales & Marketing operations of PEB & Structural Steel.Sales Forecast , budgeting, pricing, drawing short term and long term business strategic plan in adherence to committed KRA, Re-view of indigenous enquires , Ageing of debtor, orders , leads non realised/lost ,customer grievances their redressal & commitments fortnightly,collating market feedback to facilitate decision-making and improve profitable market share,Develop and lead the Business Development team in sourcing, managing and implementing new business opportunities and maximum realisation of the opportunities generated ,Identification and segregation of potential Market Segments,Monitor market Intelligence within the industry in terms of market development, new projects, competitive activity, acquisition of new customers, retention of existing client base etc,Monitoring & evaluating the performance of sales team – by guiding them to move in proper direction to accomplish the goals committed.Handling Key accounts, corporate sales and closure of deals.

Heading Branch operations ( Sales & Service) for CG & Vidharba region. Handling heavy industrial items like electronic road weighbridge both in motion and static, crane scales, filling machines, tank/hopper/batch weighing equipments and allied solutions in weighing systems alongwith bar coding facility.Managing independently direct sales responsibility for key accounts and through intermedaries for other than key accounts by leading a team of sales engineers, service engineer and sales personnel of DSA and sales promoters.Channel Management, direct resposnsibility for debts over 3 months.PMS of sales and service personnel.

Sales Manager with a direct sales management responsibility of varied Industrial product portfolio.Independently worked towards tailoring the items involving significant latest pertinent market & marketing research.PMS based on accomplishment of 7 defined organizational goals.Consistently sales quota attainment during all financial years from 1997-98 to 2005 Dec with nil debts in 2000.Recognition for being part of product development in JSPL which became an instant hit.