Media Services builds, manages and approve all media proposals coming through our Cable and ITV sales division. We manage all Upfront and Scatter deals of any size with focus on inventory clearance and and maximizing yield.My work focuses on gathering and transforming data to gain insights that help make these strategic decisions and make recommendation for all levels, from campaigns management to our executive team. I specialize in making sense of data and bringing insights that we can take actions on quickly. I deliver projects and solutions across the whole business from my own team, c-suite executives, and company board.

As a leader on the Yield team I develop and deliver new KPIs, Dashboards, and Datasets to drive new Yield initiatives, making sure our leaders have the right insight at the right time. I focus on developing metrics, databases, manipulating data, creating KPIs, and building dashboards for Video Delivery metrics, Revenue Forecasts, Audience Delivery, and Impression Based Reporting. At Comcast Advertising we work closely and supports both FreeWheel and Effectv. - Dashboard Design & Development (Tableau, Looker, MicroStrategy)- Database Development- Digital Video Advertising- Audience Segmentation- Analysis and Storytelling- Data Manipulation

- I lead the development, preparation, execution, administration, and follow up for the pricing of local advertisement across the Mid-Atlantic Region. This includes all cable networks, sports programming, high-value programming, and political advertisements on Cable TV. - Received ‘GEM Award’ Nomination for developing a financial model that forecast the change in revenue and ROI of a re-zoning project together with an affiliate partner. - I completed several improvements to the rate-setting process, including new metrics and KPIs for leadership and preparing detailed recommendations for our high revenue networks. The work has alleviated multiple pain points and received praise from sales leadership.- I developed, introduced, and lead training sessions for a daily inventory report for all markets in the region. It gives all employees a great overview of inventory pressure and availability for the current upcoming 13 weeks. - In cooperation with my manager, I am driving the local development and implementation of a new pricing software together with a central project team and an external partner.

- Senior analyst managing and pricing multi-million euro contracts.- Provided sales and revenue statistics and ad-hoc reporting to senior management as instructed. - Project Manager for public tender proposals. Successfully managed a team of specialists to create and execute proposal.- Trusted adviser to the CEO and management team in creating profitable price strategies. Ensuring Plandent's position as a market leader and driver of the industry in Scandinavia and Europe.- Leader of a business development project which has allowed Plandent to regain market position while attracting hundreds of new clients through a new loyalty and pricing program, PlanPris.

- Trusted analyst who examined large data sets and wrote research reports for thousands of clients around the world, including Fortune 500 companies. Reports were used to improve marketing strategies and enhance employer branding.- Managed sales pipeline, new sales, and delivery of reports with close communication with local project managers and creating weekly reports and dashboards for management using Salesforce.com.

Developed a joint project between SACC-USA and the Swedish Embassy to map the impact of Swedish companies on the U.S. job market and track the number of American jobs supported by Swedish businesses.

Ten months of training and service, including six months as group commander during guard service. Duties included guard service of military locations and leading a group of six soldiers.