Meta Technical Advisor
Current- Designing and executing A/B tests to elevate product features- Ensuring precise Meta pixel implementation for accurate user interaction tracking- Setting up and optimizing Conversions API (CAPI) for enhanced data accuracy and privacy- Actively contributing to the optimization of event match quality for refined ad targeting and measurement strategies- Ensuring adherence to metadata standards and lead the implementation of API integrations for seamless catalog management. Take charge of optimizing data integrity through technological solutions, employing automation tools, and implementing version control.