Abhinav Dutta Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

• Leading a team of video editors, motion graphic designers, and graphic designers enabling smooth functioning of the department by maintaining consistency in brand communications, across all platforms including visual merchandising, packaging, print collaterals for sales/ marketing teams, videos, digital marketing, performance marketing, channel marketing, blog, social media, internal communications, promotional mailers, web banners, and website sections, ad campaigns, videos, etc.• Extensively helped in the launch of new experience centers/stores in Mumbai, Pune Hyderabad, Bangalore, Vizag, and Chennai by developing communication and media selection routes for full store branding, signage, complete ambiance branding to Mall activation, bus branding, and outdoor media.• Collaborating with copywriters, content writers, brand team, marketing team and involving in the various creative brainstorming sessions and thereafter creating compelling creatives to ensure high accuracy in copy, layout, and technical execution for effective brand communication while following the company visual guidelines.• Safeguarding and making apt design decisions that effectively communicate Design Cafe’s brand identity as per brand guidelines and visual standards.• Act as a creative problem solver as needed by helping to determine appropriate design approaches for projects.• Work with the marketing and other cross-functional teams to support the execution of the content strategy with the development of stimulating and engaging design assets.• Responsible for the conception, planning, and development of digital and print creative solutions to address our sales & marketing needs across consumer segments, channels and mediums.

India

•Responsible for conceptualization and implementation of design solutions that meet marketing strategies from concept to completion. Noteworthy contributions included branding of restaurants, food brands and branding identity creation of various small and medium sized ventures and firms.•Incharge of entire creative team – managed interns, junior designers, content writers and vendors to achieve the desired output each time as per the project demands. •Managed all vendors to setup, and smoothly executed projects right from design approvals to printing ,fabrication and quality checking.•Managed the company’s internal advertising and branding – facebook marketing and offline marketing – including pamphlets and hoardings.

India

•Managed the advertising process from conceptualization to implementation for social media marketing (Facebook & Instagram) & offline marketing including brochures, billboards and other marketing paraphernalia. •Worked with the creative team for various events of Tata and Tata Group of Companies, worth mentioning events include Plant Branding and Event Collaterals for Plant Innauguration of JCAPCPL , Jamshedpur 2014 (A joint venture Tata Steel & Nippon Steel Sumitomo Metals Co., Ltd. Japan)•Built an impressive portfolio by creating marketing collaterals and brand communications for leading brands such as- Tata Pipes, Tata Shakti, Tata Tiscon, Tata International, Tata Stryder etc.•Leaded a teaser campaign for Tata Communications,Mumbai for their eshoppe launch (eshoppe-tatasteel.straightline.in)

India

•Conceptualized the brand, creating its identity and marketing collaterals.•Built a business model for the brand, identified low-cost/high impact marketing strategy, and identified target audience. •Was involved in various projects encircling corporate invitations, creative packaging, digital invitations for high end clients in India and abroad.•Was involved in the brand’s social media image upliftment, and content creation.

India

•Mainly responsible for branding and creating 2d/3d graphic content for various E-Commerce websites.•Gained a lot of exposure working with company’s abroad clients and successfully completed various projects. •Gained experience working with various teams involved in daily operations of the business, planning the marketing campaign (both online and offline)