• Developed product strategy for a self-service developer experience to simplify API adoption and management and unlock business value of $XXX million.• The strategy focuses on full automation, leveraging generative AI and machine learning, cutting API adoption time from months to days and reducing maintenance costs by 80%.

• Led the team building a Cruise Supply technology platform focused on increasing content, reducing supply availability errors by 90% and enabling additional revenue streams with a total opportunity size of over $XXX million.• Lead A/B testing and backlog management for a 30-person engineering team resulting in a 75% increase in test velocity.

• Driving the Identity & Access Management program to ensure an integrated, secure, and cohesive approach across both enterprise & traveller applications.• Responsible for building a unified strategy for trust & risk management under EG’s “One Identity” vision to protect the accounts of XXX million travellers & partners across 20 travel brands.• Led the product vision of making the “Travel Platform” completely passwordless to provide travellers & partners with a seamless & secure login experience that unlocks a business opportunity of $XX million in gross profit.• Reduced account takeovers by 90% by building a risk management platform that minimized the risk of business loss by $XM annually.

• Launched Apple & Google login, Google OneTap login which combinedly increased the sign-ups by XXX% & sign-ins by XX%.• Saved $XX million annually by launching an account validation platform which helped drive down customer service call volumes by X%. • Setup quick-reaction support process across Identity & Security stakeholders to block critical bot attacks; action time reduced from 2 hrs to 15 mins.

-> Ads Personalisation: • Using data clustering developed a model which improved the Ads CTR by ~XX%-> NLP projects: • Developed a model that categorised food dishes with ~99.5% accuracy, which reduced the content team’s effort by XX%. • Grouped frequently bought together dishes to develop 'combos' which improved funnel conversion by XX%. • Developed a new category based on different 'Diet regimes' like Keto, GM diet etc.-> App growth: • Grew 'Reviews' submission by XX% using Geofencing based contextual prompting. • Created a hook model that improved new user conversion by XX% by identifying & retaining high probability lapsed customers.

-> Loyalty Program:• Responsible for conceptualizing the overall Program structure, Defining product roadmap, Planning Launch and Marketing strategy-> Discontinuation of Security Deposit:• Conducted the project as an a/b test experiment, which brought an uplift of XX% in total bookings. Was responsible for stabilizing the product, training ops and remodelling the outstanding balance recovery system

Madmills.com was a single-brand e-commerce store which focused on design-based products catering to the youth.- Developed the E-commerce Website using Magento and integrated PayU payment gateway - Negotiated and closed deals with vendors, manufacturers and logistic partners - Developed and managed the entire process for order fulfilment and after-sales service

Key Responsibilities:-Developing marketing strategies for social media -Design Digital advertising materials

Key Responsibilities:- Market research- Designing Mobile application - Digital marketing of the Mobile application