Animesh Kumar Email & Phone Number

Bengaluru, Karnataka, India

India

Europe

At Hudson I led creation of the omnichannel, digital and retention strategy in alignment with board.These involve developing and launching brand site, marketing mix and enabling omni channel experience for the customer.I was responsible for the topline and P&L delivery across brand portfolio.Hudson is the regional leader across Europe and North Africa, with a portfolio of high-end fashion, sports, and footwear brands including Nike, Puma, Adidas, New Balance, Tommy Hilfiger, Calvin Klein, Kiabi, Missguided, as well as LFS like IS, UJ, and BB

Dubai, United Arab Emirates

Headed the digital and omnichannel business across GCC and was responsible for P&L management.Led Marketing, Merchandising, Revenue, Product, and Tech functions.Launched and developed Alyasra's e-commerce and multichannel business from the ground up.Oversaw operations of all retail brands and formats across GCC, including Dubai, Saudi Arabia, and Kuwait.Ensured a consistent customer experience (CX/UX) across all digital touchpoints.Managed the marketing budget and directed all marketing activities, including ATL and BTL efforts, Social Media, and Digital Marketing.Handled PR activities across GCC and oversaw the localization of marketing and brand communication to drive higher traffic and conversion at the country level.Led a multi-channel program designed to increase buying propensity, reduce churn and enhance the return on marketing investment.Alyasra holds the position of regional leader across GCC countries, curating an exclusive portfolio of premium and high-end luxury watches, jewelry, fashion, and footwear brands such as Jimmy Choo, Max Mara, DKNY, Cole Haan, Roberto Cavalli, Michael Kors and Coach, alongside multi-brand stores like Ontime, Trinket, and CZ, as well as LFS such as Basicxx.

Gurgaon, India

Funded by Tiger Global Shopclues is India's leading e-commerce market place offering over 50 million products across 100+ categories.Launched in 2011,Shopclues has become the preferred online marketplace for Indians.

Bangalore

Managed portfolio of 400+ brands across category and delivered significant improvement in business performance on quality, cost and revenue metrics.

Gurgaon, India

I accomplished zero warehousing costs and achieved 18% share to soft line business for casual and active wear categories.I was responsible for P&L management, budgeting, planning, purchasing, open-to-buy (OTB), and inventory management.

Bangalore

As the category head, I was responsible for overseeing both the top line and bottom line performance across 179 stores. This encompassed managing all aspects of the category's profit and loss metrics. I was an integral part of the core team, collaborating closely to translate strategic initiatives into actionable plans by liaising with cross-functional teams.I was responsible for comprehensive oversight of operations, space utilization, and merchandise management across a diverse range of store formats, including specialty, hyper, and super formats.I worked on and implemented the concept of value innovation, which played a pivotal role in achieving a remarkable 2X growth for the category.I played a pivotal role in fostering a motivated and high-performing team, setting clear goals, providing guidance, and conducting periodic reviews to ensure alignment with our strategic plan.

I spearheaded the launch and growth of three brands in the Indian market—Urbana (Premium), The Privilege Club, and Contra—expanding our presence to 85 retail touchpoints.Pioneered the introduction of functional finishes in collaboration with international firms and promoted the concept of "Clothes that work for you" in the Indian market.I was responsible for P&L management, consistently meeting monthly sales targets and key financial metrics.Managed the marketing calendar, retail, overseeing brand campaigns, seasonal launches, pricing strategies, and customer value propositions.Oversaw market research efforts to understand consumer behavior and interpret data for strategic decision-making.

Slp, Digital Marketing And Digital Business Strategy

Mba, Marketing & Strategy

Activities and Societies: Member of Corporate Relation, Executive Placement Cell and Retail & Marketing Club.

Pg, Apparel & Fashion

Bachelor In Business Economics (Hons.), International Business And Finance

Cp, Consumer Pricing Strategy

Digital Marketing Strategies, Data,Automation,Ai & Analytics