Affle's MAAS is a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations.In this new normal where geography is history, we are trying to take MAAS globally across both Emerging & Developed Markets.

Affle is an end- to end Mobile Apps & Ads as Service (MAAS) platform for marketers & publishers. In a growing and increasingly complicated digital marketing eco-system, Affle's unified platform approach to mobile marketing makes it differentiated and very valuable to its partners.

Client servicing major accounts of different channels globally for all types of Digital Media campaignsStrategizing campaign spend across Programmatic channels to drive overall growth for the clientAnalyze campaign objectives vs. performance data and identify strategies for maximizing campaign ROI. Working on bidder tool for sourcing relevant targeted traffic for the campaign through multiple exchangeResponsible for 60% repeat Business from the Advertisers. Leading presentations to top agency and client partners on topics such as audience insights, platform services, and campaign performance/setup recommendationsWorking closely with Ad-operations, Network –Dev, Creative teams for product and process improvements. Liasoning with sales team and pitching high net worth clients across industry verticals. Meeting clients & conducting Roadshows for new and existing products every Quarter (across India and SEA)Responsible for 70% repeat Business (2mi USD) from the AdvertisersLearn and training the team about competitor technologies and position ourselves better in the market

Planning the campaign on the basis of client’s brief, budget, target audience and previous campaign results to share an efficient plan with the client across various channels.Liaising with Publishers for inventory requirementPitch incremental business and repeat orders to clientsAcquiring new clients across industries i.e. BFSI, Automobile, Online Travel etc. for our Mobile platform based productsCurrently serving as an India’s largest digital Ad network offering / selling different branding display solutions, performance solutions like CPL, CPA, CPC, CPV, CPO on mobile & web spaceMaking cost-effective alternate channel to advertisers and hit most elevated revenue potential by meeting promoter's ROICarry out End to End management advertising business functions with clients across sectors like Kotak, DBS Bank, Standard Chartered bank, HDFC Bank, Angel Broking, NMIMS, Citibank, Max Bupa, Chevrolet etcManaging Sales, Strategy & Execution of e-mailer campaigns across different verticals

Producing a variety of analytic and performance reports.Set up, manage and optimize basic campaigns.Handling all kinds of accounts for Middle East region and maintain client expectationsRunning CPM, CPE, CPC models as per the client requirements and optimizing accounts to meet client expectationsRegularly interact with clients through emails and occasional phone calls to troubleshoot campaign set ups.Sending campaign analysis and strategy reports to clients.Identify successful campaigns and liaise with the marketing team for building out case studies on successful campaigns.Schedule weekly calls with the sales team to update them about on-going campaigns. Provide data and competitive information to the sales team for business pitches.Pitch incremental business and repeat orders to clients.Actively participate in team meetings and come up with innovative ideas to tackle the team’s concerns.

Making training plans for the new joinees .Analyzing monthly data of all the traffic requests and error rates.Mentoring the new joiners,Knowledge sharing sessions.Ensure quality campaign set up and technical execution.Monitored ad campaign status, ensured campaign delivers according to contract.Managing the team and checking their work before taking the campaign’s live.Troubleshooting discrepancy issues.Suggesting new changes in ad-server to increase the effectiveness of work.

Playing the role of QA lead which involves campaign verification once trafficked. Also in trafficking for making complex campaigns.Trained new joiners with the basic concepts of online advertising and instructing them in trafficking and helped to improve their performance in a quick turnaround.Involved in trouble shooting and query handling process directly for the client. Suggesting Account Managers for the better performance of any kind of campaigns like CPM, CPC and CPA.Analysing the third party tags for domain approval for the reliability, troubleshooting malfunctioning creative, click-through URLs, action tracking, etc.

Trafficking Flash Ads, Gif/Jpeg Ads, Expandable Ads, Toolbars etc.Creative swaps and revisions.Ad Testing.Campaign set up.Prepare and edit HTML code used to deliver ad creative

 Attending inbound calls from U.K. Barclays credit card customers and resolving their queries at FPOC. Meeting all SLA’s given by the client. De-escalating complaint calls. Achievements Awarded as a star performer while OJT (on the job training programme). Have scored 100% in customer satisfaction survey, consecutively three months. Have won various gift vouchers in rewards & recognition ceremony for over exceeding the sales target. Have been rated as an ‘A’ performer, for two consecutive months in Performance Development Rating.