Ani Petrova work email
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I’m an experienced finance marketer with a great passion for all things tech. I started my career with a fast-growing UK regtech start-up, then moved to one of the leading fintech brokerages in Europe and eventually ended up managing the UK retail marketing channels for a global investment management house with EUR 500 billion in AUM.In the meantime, I also started a family and became a mum of a baby girl. Towards the end of my maternity leave, I was at a crossroads between pursuing my corporate career and taking a break to spend more time with my daughter. And that’s when I decided to pursue my own business.Thus, I founded AP Marketing Solutions - a remote boutique marketing consultancy for B2B tech start-ups and scaleups. APMS specialises in delivering 4 core solutions: ✅ Outsourced Marketing Monthly Packages: Whether you're a startup on a shoestring budget or a bustling team needing an extra hand, we've got flexible, scalable solutions.✅ Outsourced LinkedIn Marketing Monthly Packages: Maximise your LinkedIn impact without the hassle - amplify your content and grow your brand organically with our expert LinkedIn support. Packages start from £1,200/month. ✅ A GTM Marketing Suite: Tailor-made for B2B tech brands. It's your one-stop shop for launching and expanding in the market.✅ An 8-Week Marketing Accelerator Sprint: A power-packed strategic programme that'll revamp your market presence in just 8 weeks.Visit apmarketingsolutions.co to learn more or book an intro call here 👇https://app.simplymeet.me/apms/30min-------------------------------------------------------------------------In July 2020, after spending a couple of 'lonely' years as a remote solopreneur, I also created The Fintech Marketing Hub - the first online community platform exclusively dedicated to the world of fintech marketing - in pursuit of expanding my horizons, network, and relationships with other like-minded peer marketers in the sector. In 2023, my community partner Araminta Robertson and I decided to officially register The FMH as a social enterprise and a Community Interest Company (CIC) in England, formalising its non-profit service and purpose. Visit fintechmarketinghub.com to join the movement 🚀
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Senior Marketing StrategistWebrepublicZürich, Zh, Ch
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B2B Marketing Consultant | FounderAp Marketing SolutionsZürich, Zh, Ch -
Remote Freelance Marketing Consultant | B2B Fin&Tech SpecialistAp Marketing Solutions Sep 2018 - PresentLondon, Greater London, GbAP Marketing Solutions is a remote boutique marketing consultancy helping growing B2B tech providers make the most of their marketing efforts without the expensive in-house overheads - in an efficient, risk-free way with no long-term, locked-in retainer contracts. Clients past and present: FNA, ARKK, CUBE, ControlNet, WireFX (now Mozrt), PPRO, CygnetiseAPMS specialises in delivering 4 core solutions: ✅ A GTM Marketing Suite: Tailor-made for B2B tech brands. It's your one-stop-shop for launching and expanding in the market.✅ An 8-Week Marketing Accelerator Sprint: A power-packed strategic programme that'll revamp your market presence in just 8 weeks.✅ Outsourced Marketing Monthly Packages: Whether you're a startup on a shoestring budget or a bustling team needing an extra hand, we've got flexible, scalable solutions.✅ Outsourced LinkedIn Marketing Monthly Packages: Maximise your LinkedIn impact without the hassle - amplify your content and grow your brand organically with our expert LinkedIn support. Packages start from £1,200/month. Visit apmarketingsolutions.co to learn more and book an intro call.
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Founder, Board MemberThe Fintech Marketing Hub Cic Jul 2020 - PresentLondon, GbThe Fintech Marketing Hub is the fastest-growing non-profit online community platform exclusively dedicated to the world of fintech marketing. The FMH aims to support the growing fintech marketing community by providing a one-stop resource for the latest marketing trends in the industry, and to serve as a collaboration platform where fintech marketers can easily connect and exchange insights and expertise.We're currently looking for contributors, so if you are a fintech marketing expert and have an exciting story to share with the community, please get in touch. www.fintechmarketinghub.com -
Mentor | VoluntaryRise, Created By Barclays 2021 - PresentLondon, England, GbPart of the Rise Fintech Mentoring Programme for early-stage fintech startups. -
Retail Marketing Manager UkAllianz Global Investors Jun 2016 - Aug 2018Worldwide, OoAllianz Global Investors (AllianzGI or AGI) is a leading European investment management firm owned by the global financial services group Allianz, with operations in over 20 locations worldwide and over EUR 500bn in AUM.Key Responsibilities: • Managed specific product campaigns (e.g. product anniversaries, launches and partnership campaigns) • Created and implemented a content marketing strategy with a planning and reporting tool• Wrote, edited and complied online and offline marketing collateral • Developed and managed email marketing communications and campaigns • Maintained retail websites ensuring all online content and data was up to date • Managed and coordinated various digital projects (e.g migrating and updating websites, redesigning digital content and marketing materials) • Coordinated internal and external stakeholders incl. internal design and compliance teams, and external marketing and digital agencies -
Marketing Coordinator, AssociateSaxo Capital Markets Uk Dec 2014 - Jun 2016London, GbSaxo Capital Markets UK Limited is a wholly owned subsidiary of Saxo Bank Group, a leading investment banking and technology company with over 25 years of Fintech innovation and expertise in global financial markets. Key Responsibilities:• Worked closely with senior management and helped shaping the company's local marketing strategy and budget planning• Built and successfully migrated the company’s UK website • Website checks, maintenance and development• Created and managed email marketing campaigns using Oracle's Responsys• KPIs reporting and analytics using Adobe's Omniture tool – tracking marketing efforts against the marketing plan and budget• Organised and coordinated events for private investors including online webinars and seminars• Built and managed relationships with PR, SEO, Creative and Content marketing agencies• Monitored and tracked PPC and SEO campaigns against targets and budgets• Managed content production and publishing by collaborating with key creative marketing and compliance stakeholders -
Marketing CoordinatorArkk Solutions Aug 2013 - Dec 2014London, GbArkk Solutions is one of the UK’s fastest growing Regtech start-ups currently supporting 25% of the FTSE 250.Key Responsibilities: • Developed and managed email campaigns driving brand awareness, lead generation and SEO (Pardot Marketing Automation)• Copywriting, blogging and content marketing - created and sourced digital content and marketing collateral• Maintained the company website and social media channels (CMS: WordPress) • PR and marketing communications - identified and engaged with journalists• Marketing research and analytics - tracked marketing activity against plan and business goals and executed industry and competitors analysis • Project management• Event management and coordination - organised and coordinated events for senior finance professionals• Sales and business development - identified opportunities for cross and up-selling• Team management, training and development• Managed the CRM system ensuring its consistent use -
Account ManagerArkk Solutions Jun 2012 - Aug 2013London, Gb• Key account management - took ownership of key accounts• Customer relationship management - gained repeat business via exceptional customer satisfaction and audience engagement and built strong relationships at all levels of business; SugarCRM system ownership and management • Project management (strategic planning & implementation) – developed and implemented new CRM system integration; implemented quality and service improvement project increasing staff productivity and efficiency
Ani Petrova Skills
Ani Petrova Education Details
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University Of CambridgeDigital Disruption: Digital Transformation Strategies -
University Of RoehamptonBusiness Management
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Instituto Bilingüe De Bachillerato "Miguel De Cervantes" SofíaMathematics
Frequently Asked Questions about Ani Petrova
What company does Ani Petrova work for?
Ani Petrova works for Webrepublic
What is Ani Petrova's role at the current company?
Ani Petrova's current role is Senior Marketing Strategist.
What is Ani Petrova's email address?
Ani Petrova's email address is an****@****zgi.com
What is Ani Petrova's direct phone number?
Ani Petrova's direct phone number is +4474120*****
What schools did Ani Petrova attend?
Ani Petrova attended University Of Cambridge, University Of Roehampton, Instituto Bilingüe De Bachillerato "miguel De Cervantes" Sofía.
What are some of Ani Petrova's interests?
Ani Petrova has interest in Blogging, Social Media, Spanish Language And Culture, Education, Digital Marketing, Eu Economics And Finance, Eu Regulation, Aifmd, Smes, Corep And Finrep.
What skills is Ani Petrova known for?
Ani Petrova has skills like Strategy, Crm, Marketing, Digital Marketing, Market Research, Business Strategy, Negotiation, Corporate Communications, Email Marketing, Business Analytics, Social Media Marketing, Public Relations.
Who are Ani Petrova's colleagues?
Ani Petrova's colleagues are Urs Angst, Bettina Berwanger, Giulia Guaragna, Pravin Sebastianpillai, Pau Riera, Jaclyn Schwarzhans, Alex Laitenberger.
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