Conceptualized and executed monthly digital marketing plans in collaboration with multiple digital agencies• Planned Social Media Campaigns and Google Search Campaigns for lead generation• Maintained GMB listings for enhancing outlet visibility and referral generation• Spend Optimization basis lead quality analysis and product-geography fitness-based data analysisSetup infrastructure to convert digital enquiries into bookings• Led a team of 17 digital manager and 40 tele-callers across Regional Office• Created dedicated digital consultants across regional office to focus on digital leads, focused on first follow-up in 15 mins and TD through home visit, increasing booking conversion from 5% to 12%Increased digital sales by 159% in F22Q4 vs F22Q1 across territory

Led XUV700 launch in Pune Regional Office, part of national launch team which garnered 50000 bookings in 3 hours• Demand creation in collaboration with brand team - organized Freedom Drive Rally with 1000+ footfall across Pune City | Promotion of snackable content (10 sec clips) on social media through digital agency | Distribution of snackable content among 1000+ strong team of consultants for active promotion to existing M&M customer base• Building Resource Adequacy for converting demand to bookings – Aligned variant wise Test Drive vehicle & manpower across all markets in Regional Office | Created Business Development Cell to manage digital enquiries • Process Roll out for superlative customer experience - Managed roll out of curated customer handling processes for launch across Regional Office (17 dealerships)Led XUV700 brand across Pune Regional Office (Maharashtra excluding MMR and Nashik)• Managed billing and retail of XUV700 for Regional Office, managed sequence of customer deliveries• Augmented XUV700 bookings through focus on slow moving MX variant (accessories pack, curated sales pitch creation, consultant training module alignment and display of variant across all key outlets) - increased variant contribution from 3% in April to 5% in August 2022 (Volume growth 150%)

Lead a 150 strong sales team for SUV & Pickups in Pune & Aurangabad generating INR 280Cr revenue• Increased sales by 42% YoY in territory compared to 32% YoY growth across Regional Office• Achieved highest retail in F22 compared to last 5 years in assigned cluster• XUV300 Brand Building – Focused on digital promotion & creation of Experiential Test Drive module to highlight key differentiators of power, space, safety, and design leading to 104% increase in bookings YoY.• Built confidence among dealer to increase investment by 3X basis strategic planning and execution of sales leading to 3X scale in volumes in Pune City in 1 year (manpower capacity building, incentives structures, resource planning, outlet expansion, model wise sales planning, training module alignments)• Setup and operationalized 3 new outlets (2 in Pune and 1 in Aurangabad) – site identification, showroom construction, hiring and team building, ensuring resource adequacy (TD vehicles, support staff), installing processes• Achieved highest bookings of new launch Scorpio N across Regional Office (part of industry record of 1.25 lakh bookings in 30 mins)Lead for Customer Experience across Regional Office• Increased Sales Satisfaction Index from 892/1000 in F22 Q1 to 966/1000 in F22 Q4 for territory• Enhanced customer experience through instituting processes for delightful deliveries, training consultants and setting up infrastructure

Worked closely with senior leadership team (Reported to VP-Strategy) for preparation of annual Strategy War Room presentation to Anand Mahindra and Quarterly Strategy Reviews with MDWorked on Mahindra Master Brand definition as part of multiple CFTs • Identified M&M’s strengths & weaknesses | Analyzed changing customer needs & consumers’ association with M&M• Part of team which defined revised positioning for M&M master brand with functional & emotive traits | Used Brand Gym technique | Analyzed consumer association to identify targetable market size for M&M with new definition• Detailed out strategic initiatives to support new M&M position from concept to business case -executed pilots in collaboration with Club Mahindra and Mahindra Adventure Worked on Customer segmentation study in collaboration with Consumer Insights team •Identified key segments in the UV space, customer profiling for each segment, key segments for M&M

Roadtrip Start-up - Managed product planning, marketing & operations in 6 of 15 locations through in-house teams• Created distinct positioning: Used customer insights, competitive analysis & REM technique• Revamped product portfolio: Created authentic off-beat drives linked to the brand position through tie-ups with experience providers | Validated demand and pricing through pilots • Created marketing plan: Planned content for social media marketing (Instagram, Facebook) | Planned on-ground marketing activities | Planned sessions with influencers | Defined website content & sections in-line with CVP

Scope: Development of a strategy to increase the sale of accessories for Mahindra utility vehicles Impact: Suggested structural improvements in sales channel based on competitive benchmarking and process gaps (53 dealership visits across 6 cities)| Recommended creation of a branded end-to-end accessorizing solution using differentiated customizable accessories for untapped customer segment (in sighting done based on primary survey with customers) seeking heavy-modifications, resulting in Rs. 64Cr potential increase in sales

1. Analysed the business model of Nobel Prize Winning Grameen Bank, Grameen Funding Organizations and Grameen Social Businesses.2. Created a tourism based, self-sustaining social business plan to develop 100% flood protection, paved roads & improved houses in 40 villages by 2025Interviews: 1. Prof. Muhammad Yunus (Nobel Laureate and Founder of Grameen Bank)2. Ms. Lamiya Morshed (Executive Director, Yunus Centre)3. Heads of Grameen Trust, Grameen Shakti, Grameen Shikkha, Grameen Telecom Trust, Grameen Intel, Grameen Healthcare Services, Grameen Danone, Grameen Caledonia College of Nursing, Grameen Telecom and Grameen Veolia Water Limited4. 52 villagers in Katigram, BangladeshField Visits: 1. Grameen Bank Centres, Branches and Head Office2. Grameen Shikkha Slum School, Grameen Shikkha Vocational Training School, Social Business Industrial Park and Japan Automechanic School3. Villages in Katigram and Sonargaon, Bangladesh

Primary Responsibility: Design management of the highest selling tipper model (thirty-seven variants) of Tata Motors inline with business requirements managing all necessary stakeholders. The function included1. Interfacing with marketing to know dynamic market demands2. Interacting with specialized design groups to get designs made as per market requirement3. Planning out prototype requirements and driving prototype building through designated team integrated with design support.4. Interacting with vehicle certification group to ensure CMVR regulations are met5. Planning out vehicle level test requirements and driving vehicle testing through designated testing team6. Working closely with production team to ensure smooth roll out of vehiclesAchievement: Delivered three projects worth Rs. 5 Crores within 80% of target timelineCost Reduction Projects: Driven internal cost reduction projects worth Rs. 5.57 Crores savings for vehicles under my ownership. The function included 1. Arranging idea generation workshops for cross functional teams2. Driving validation and design releases of generated ideas3. Implementation support for generated ideas in productionAchievement: Exceeded cost reduction target by 10%.Process Improvements: Ideated, developed and implemented Bill of Material Check automation in the Tata Motors central design system leading to reduction in process (verification) time by 94%Achievement: Total of 7200Hrs (translating to Rs. 87 lakhs) of saving across two projects. Implementation of the system across Tata Motors for similar saving across all future projects.Reliability Improvement Projects: Driven reliability improvements projects for vehicles under my ownershipAchievement: Reduced field failure in vehicles under my ownership by 80%Engaged with strategic partners (Cummins, Tata Technologies) to focus on core competency of organization

Project Title: Implementation of World Class Quality in Vehicle Preparation and Despatch, Tata Motors Limited, JamshedpurTata Motors was in the process of migrating to Level 1 of World Class Quality Standards. Contributed in implementation of the program at ground level by understanding the processes and documenting guidelines to be followed to ensure quality standards.