Aninda Sen Email & Phone Number

Mumbai Area, India

Lead Market Development, Marketing, Product Sales, Outreach Programs, Community Growth & Engagement, Media relations, Revenue generation and provide business insights to volunteer board of directors that help them fulfill American Water Works Association's mission in India.

Bangalore

Owned and grew the enterprise sales and marketing function for online and event platforms. Developed new revenue streams.

Bangalore

Set up the market for Foreseegame.com - precursor to SastaSundar (A digital consumer engagement platform) and created a two way engagement between brands and consumers that spawns true loyalty through gamification.Created traction about the medium by organizing BTL activities and strategic tie-ups with agencies and institutions.Awarded a Certificate of Excellence by the Founders.

Bangalore

Conceptualize, strategize and implement the marketing & sales plan on a quarterly, half-yearly and annual basis across media platforms(Print,Online,Mobile,Events) for two SBUs on a pan-India level.Manage the complete business cycle for the SBUs.Conceptualize the theme/USP, layout of marketing collaterals, curate the content and devise cost-effective outreach programs to engage specified communities. Ideate and implement marketing strategies for MIT’s (Massachusetts Institute of Technology) Technology Review, which includes consumer marketing, partnerships, custom publishing, online campaigns, events, and special projects like TR35 etc.

Bengaluru, Karnataka, India

Ideate, strategize and implement the marketing & business plan for the life sciences group with an objective to retain and enhance market share.Responsible for achieving top line and bottom-line business objectives with robust EBIDTA.

Develop the market for "knowledge based" international tradeshows on Telecom, Broadband access technologies,Banking Technologies, Information Security etc.Managing the sales cycle from :-Identify opportunities -generate leads -graduate the lead generation process to RFP/RFQ - closure of deals.Cultivate client loyalty beyond a sales relationship.

Develop the market for high value therapeutic and prophylactic segment.Create a sizeable traction amongst the bulk institutional buyers and core doctors to increase market share of the research molecules.Launch new products using sound product knowledge as a tool to penetrate and expand markets.