Anine has always been drawn to the pace, dynamism and creativity of the advertising industry. She is currently the Managing Director at Hoorah Group. Anine’s approach is entrepreneurial, considering she ran her own business with a “make it happen’ attitude - something that her clients and teams have always applauded her for. She has an authentic interest in people and is passionate about staff’s career development.Her leadership style encourages pushing creative boundaries while her expertise in strategy, management and 19 year experience in client relationships has allowed her to deliver award-winning work in the industry. Anine prides herself on the constant pursuit of understanding clients needs and how to ensure the desired results are achieved.Prior to being a part of the Hoorah Group, Anine co-founded through-the-line agency 2AM in 2014, which swiftly gained a reputation for exceptional, highly conceptual work for brands like Red Bull, Old Mutual, RGBC and Asics. Core Competencies:- Develop and maintain meaningful client relationships- Lead the client business within the agency- Brand and business Planning of the agency- Set and achieve financial targets- Drive new business development alongside the group structure- Stakeholders engagement, both internally and externally- Implement and drive effective leadership and efficient management of the Agency- Nurture a exciting and productive working environment- Develop and grow people