Anirban Basu Email & Phone Number

Greater Kolkata Area

Head of Brand and Communications for the holding company Peerless General Finance and Investments Ltd. Currently the Peerless Group is going through a transformation across all its subsidiaries :- Peerless Hospitals, Peerless Hotels, Peerless Securities, Bengal Peerless etc. As a Communication specialist, I am incharge of all the communication initiatives across the group - both Internal and External communications.

Kolkata, West Bengal, India

Creating a strategic road map for the group and managing the business transformation process across various group companies. Conceptualizing new revenue opportunities by providing business. marketing and brand solutions for clients across various sectors

Greater Kolkata Area

Strategizing in remodeling the business to expand nationally, increase the client base and drive profitability for the organization. Develop new capabilities for the business:- Digital marketing and Online consumer contact programs. Basis insights and understanding, created award winning consumer engagement activities (Field activations, Digital solutions) across geographies of India, for partnered brands aimed at impactful communication of brand messages.

Kolkata, India

Formulated and conceptualized all communications (B2B and B2C), reader & trade engagement programs across print and digital media to increase awareness, drive circulation and increase market share. Developed and Launched New Products, Sub-brands and intellectual properties in the portfolio. Create a calendar of activities and events and allocate budgets and revenue targets. Devised a “Go-To-Market” and engagement strategy for the products/campaign by detailing out the planning of the onground event/campaign, creating benchmarks, monitor the execution and ensure that the product/campaign deliverables are met. Spearheaded the social media strategy and presence of the brand by developing content, campaigns and engagements. Analyzed market, consumer and competitive information through syndicated research studies and data, prepared insights to support sales team and other relevant functions on a periodic basis. Driving profitability of the brand by creating new monetization and partnership opportunities. Interact with clients and partners to present the values, clarify doubts and enrich the proposition of these monetization properties. For Advertisers, created campaigns and shared insights highlighting the brand’s value, strength and performance vis-à-vis its competitors. Closely worked with sales team to identify ways and create propositions to enhance sales (advertisements, circulation). Interact with readers and content/editorial team on a periodic basis to develop and test new content, propositions in the product.

Kolkata, West Bengal

Consumer Understanding and Field marketing for their cigarette business, in one of the newly launched market in India. Working with local creative, research and activation agencies for developing and executing big scale consumer contact and engagement programs based on local language, cultures and habits.

Hyderabad

Worked across the Sales, Distribution and Marketing function in Agro Tech Foods ltd. an affiliate of ConAgra Foods. Brand Manager for one of the premium edible oil brand - "Sundrop". Also worked as a Sales Development Manager ( Trade Marketing and Sales development function) and Area Sales Manager in various geographies.Brand Management and product management for one of the variant of brand Sundrop. Create marketing communications and launch new products. Analyse the environment through syndicated researches and create marketing propositions for the brand. Sales development by sharing insights, create sales incentives programs for the team and trade marketing for all geographies.

Kolkata

Worked in various states in East India as a head of Channel Sales Management for its Consumer Products division. Handle a team to strengthen the distribution network in the region and maximise sales

Chennai Area, India

Sales & Application engineering of Electrocast Refractories for Glass Melting Tank Furnaces. Overlook installations and applications in case of major glass melting tank overhauls and handle Onsite Customer Complaints.

Pgdm, Marketing, Finance

Activities and Societies: Member of Placement teamPlacement Team member

B Tech, Ceramic Technology