Anirban Sinha Email & Phone Number

Bengaluru, Ka, In

Bangalore Urban, Karnataka, India

In my current role, I joined the Enterprise Strategy team to lead business planning, performance and analytics for Western Union pillars for long term growth

Bengaluru, Karnataka, India

Led a high-performing team of Analytics, Performance and Insights to develop innovative products and solutions to enhance marketing, digital product, and customer experience for Europe, MENA and APAC. Also developed successful strategy for marketing investments, product enhancements, and pricing implementation, both in Retail and Digital, by leveraging advanced analytical models, customer segments, pricing and product conversion tech stack. Led successful cross-functional collaboration to drive metric oriented transformation for strategic priorities. Achieved 200% acquisition growth through Geospatial AI. Re-acquired customers annually and increased retention by 50bps, with AI models for CLV and Churn Prediction. Boosted conversion by 300bps with digital and retail product enhancements. Led a global customer-first culture across Western Union global retail by heading theCustomer Driven Business Performance program. Built and developed a high-performing team of data analytics and AI experts, enhancingproduct execution and overall top-line growth. Increased market penetration by executing pilots of hyperlocal marketing, partnership, andpricing strategies.

India

I spearheaded the development and execution of global customer performance metrics and BI dashboards to enhance customer insights and drive strategic decision-making. I collaborated with data engineering to set up data pipelines, migrate databases, and integrate customer metrics across retail, digital, and omnichannel platforms. Accelerated tracking efficiency through the successful implementation of innovative global BI dashboard implementation. Enhanced global data management by setting up data pipelines across various tech stacksand migrating Hadoop to Snowflake cloud. Established integrated customer metrics as OKRs for the first time at WU. Boosted retail agent conversion rates through Quantum Metric integration. Streamlined dashboard adoption across all regional and business lines through processdevelopment and implementation. Delivered comprehensive reports for board and earnings calls, improving strategic planningand decision-making.

San Francisco Bay Area

During this time, I led the establishment of analytics infrastructure and spearheaded digitalproduct enhancements to drive business growth and improve customer experiences.Relocating from India to San Francisco, I was promoted within two years, building a robustanalytics data infrastructure. In collaboration with Data Engineering, I enhanced digitalproduct conversion tracking and performance analysis. Enhanced digital product conversion tracking by 50% through a robust analytics datainfrastructure. Increased overall conversion by 500bps by building the first integrated 15-member productanalytics team globally and 100+ test-and-learn experiments. Streamlined data access and reporting by creating an Executive Dashboard, enabling self-service analytics and eliminating reliance on monthly Excel reports. Improved UI/UX and product/pricing strategies by leading customer feedback sessions fortargeted improvements. Launched and improved website and app across 40+ markets, using analytics to optimizekey business metrics. Optimized user experiences by instrumenting events for digital journeys using advancedanalytics platforms, such as Omniture, Amplitude, and mParticle.

San Francisco Bay Area

Supporting all digital assets of Western Union in terms of release and optimization effortsEnsuring integrity with engineering, marketing as well as customer retention effortsWorking towards organizational yearly goalsOpportunity mining through machine learning to improve customer conversion rate

Bangalore

At Dell, I leveraged customer analytics to optimize processes, enhance customersatisfaction, and drive significant business growth. I led a team of 4 data analysts inrestructuring key processes and building predictive ML systems to improve multi-channelcustomer interactions.Key Achievements: Restructured the warranty reinstatement process with the data analysis team, impacting$12M using Black Belt BPI methodologies. Boosted satisfaction ratings by 10% by enhancing multi-channel customer interaction withpredictive ML systems for call, chat, and web platforms. Projected $30M in cost savings by developing early warning predictive analytics thatenabled the warranty and service engineering team to immediately resolve issues. Reduced call resolution times by creating decision trees for contact center agents,improving customer service.

Hyderabad Area, India

Consultant working on Retail, CPG and telecom industries. Primarily worked on customer acquisition, churn, segmentation, market basket, share of wallet, business plans for start ups

Worked on impact projects to change/improve business.Analyze and recommend improvements for contact center process development.Work on dispatches, case management and customer experience.

Worked on creating lifestyle retail brand for girls.Worked on Market analysis on competitors, product mix and pricing.Worked on advertising, promoting and creating brand value.Investor relationships.Retail analysis tool creation.

Analysis of fixed income financial deals, modeling of asset backed securities, private equity modeling in real estate, research reports.

Worked on Real Estate Private Equity Investment for Indian investments.Worked on creating investment recommendations (IRs) for investors.

Btech, Aerospace (Major), Mathematics & Computing (Minor)

Activities and Societies: Creative Writing Team, Sports - Football Team , Athletics Team, Swimming and Waterpolo Team, Dramatics Team.

Education record