Aniruddha Nag Email & Phone Number

Maharashtra, India

India

Mumbai, Maharashtra, India

I have worked with Landmarc films on their Marathi film ‘Medium Spicy’ as a marketing consultant and currently helping them set up their slate of upcoming Hindi film and web content as an Associate Producer.

Mumbai Area, India

Mumbai, Maharashtra, India

I have co-written and been the Associate Director for a web show being produced by Endemolshine India. The show is yet to be announced along with its title and the attached platform.

Mumbai, Maharashtra, India

I have worked on the series 'A Legal Affair' starring Angad Bedi and Barkha Singh as its Associate Director. The series has been produced by Solflicks and going to be aired on Jio Cinema in the coming months.

Mumbai, Maharashtra, India

I was the Creative Producer for a Branded Music Video for Bacardi.

Mumbai Area, India

I joined B4U at a crucial juncture of them expanding from a International Distribution studio to a full fledged Production Studio. My role encapsulates managing different aspects of the business for the company – − Film Production: I managed the first in-house production of B4U Motion Pictures and was the Executive Producer on the film.− Syndication: Helping B4U build an internal catalogue of titles currently, with a mix of Hindi and Regional Dub films being bought with various available Rights for monetization. I am also handling the sale of rights for the available catalogue on various platforms (SVOD, AVOD, TTV, Airborne).− Domestic & Overseas Marketing of films: Handled marketing of films in multiple languages and various international markets chasing different demographics and audience profiles. While I continue to handle Hindi film releases globally, I have also designed and implemented campaigns for a nascent Pakistani film industry with three of the biggest box office success stories - ‘Janaan’, ‘Punjab Nahin Jaungi’ and ‘Cake’ most recently. I am currently spearheading the company’s foray into regional cinema for global markets starting with a Punjabi film - ‘Carry On Jatta 2’. Specifically for the Indian market, other than our own domestic productions, I have also marketed a slate of Hollywood films in the Indian market last year.The growth in the company over the period has reflected in an investment of over £ 20 Mn made by Abercross Holdings in the B4U network in November 2017.

I became a part of the studio at a point when it was looking to consolidate its position in the India with local productions. I was responsible for – − Driving the media planning and buying decisions of the studio for films across languages. The concept of a TV roadblock as a media innovation for the launch of a campaign was introduced by me and has been replicated many a times since then. Accompanied with my research experience, I derived an algorithm for ideal GRP buckets for films of various budget sizes (COPs) to build an optimum buzz, keeping in mind their box office potential. − Define the Communication Strategy for all local productions. This encapsulated placing the positioning plank for the campaign and directing the movement for the entire team from there on. Quite often the positioning found its way as the tagline for the posters - Raaz 3, Murder 3, Jolly LLB and Humari Adhuri Kahani to name a few.− Heading Research and conducting Focus Groups for edit checks, plus in depth analysis of different available tracking tools in the market to evaluate the efficacy of the existing marketing campaign and projecting the opening weekend collections at the same time.− Leading the overall marketing campaign of films with the team from conceptualization to implementation. Bol Bachchan, Jolly LLB and Humari Adhuri Kahani were some of the successful campaigns.− Identify and amplify co – branded synergies within Star as a group company. These included media opportunities in barter, possible integration opportunities for various programming plus event platforms with the channels and creating co-branded content (specifically for Star Sports and Hot Star). − Handled brand associations for a couple of small films. I landed up generating deals worth $ 200 K in cash and half a million dollars worth of media for those films. During this period, the studio galvanised its position to #3 (from #8) in revenue market share amongst the Indian studios.

I used to head the research division of UTV Motion Pictures, media planning and buying for the division and head overall marketing campaigns for local Hindi language films. − Spearheaded many successful marketing campaigns over the years like Delhi Belly, Wake Up Sid, No One Killed Jessica, Peepli Live, Ek Main Aur Ek Tu, I Hate Luv Stories and many more.− Created the first of its kind Forecasting Model for Hindi Films with an unique algorithm to compute the buzz for a film during its campaign period and boil it all down to a unique score labeled as ‘MES’ (Movie Excitement Score). This was an in house tool to measure the efficacy of marketing campaigns week by week, provide a perspective on areas to work upon and the eventually a forecasting for the opening weekend at the box office. The tool went on to win the ‘Cutting Edge Paper’ at MRSI (the highest recognition for research papers in India) in 2010 for the most robust tracking tool (with predictive accuracy being higher than 90%).− Conducted Qualitative Focus Group Studies for edit checks and insight based release decisions by the studio for more than 15 films including released films like Paan Singh Tomar, Ishqiya (Non UTV), Kaminey, Chillar Party and A Wednesday among others.− Introduced various research practices for the Hindi movie business including a usage and attitude studies and Script Testing among others. − I handled the media planning and buying decisions over the years for more than 25 films including films like Raajneeti, Paan Singh Tomar, Welcome to Sajjanpur, Fashion and Kaminey among others. This list also included the films that I was leading the marketing campaigns for.

Mumbai Area, India

Over the years I got an opportunity to work across various types of research tools, a spread of product types and industries with Synovate in the quantitative domain of research work.− Worked on various kinds of Quantitative research studies, ranging from Readership Tracking, Brand Tracking, Product tests, Readership Surveys, Pack testing, Dipstick Studies to Usage & Attitude Studies.− I worked across categories like FMCG, Automobiles and Media Researches over the years for clients including HUL, Cadbury’s, GSK, Reckitt Benckiser, Hyundai, Escorts, Times of India, UTV – Bindass and many more.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Economics

Education record