S-ILF is committed to bringing a change in the lives of persons affected by leprosy and their family members through livelihood, education and skill training programs.

Healthians.com is India’s largest health test @home service, creating a new benchmark for very high quality at extremely reasonable prices.

CO-CREATING DISTINCTIVE & VALUABLE BRANDSExperienced in branding, communications, marketing and business management.Committed to being brand co-creator rather than brand consultant and help clients define what their brands should stand for over time — and determine what it’s going to take, to get there.

VIVO Healthcare is a leading healthcare education and training company. It offers a wide range of educational and vocational training programs including career training, health & safety, and emergency life support. Our programs are uniquely designed to give the participants knowledge as well as practical skills essential for success in real world situations. The company also provides ambulance services and emergency medical equipment. While the healthcare industry is growing rapidly in India and around the world, it faces a critical challenge i.e. the need for a professional and skilled workforce. VIVO Healthcare is leading the way through solutions such as high quality programs, technology innovations, and innovative partnerships with industry. The company has trained over 200,000 participants in schools, corporate, healthcare and government organizations and has a pan-India network of over 50 skill centres.

Design, Graphics, Print, Digital, Interface, Packaging, Environmental, Ambient, Outdoor, Apps

Illumine is a Knowledge Lab that is focused on developing attitudinal and mindset foundations of a growth society. This whole aspect of ‘modes of thinking’ and how it can be changed has been the area of Illumine’s research for over 15 years, and it has been working with institutions and collectives to envision and actualize radical change & transformation initiatives. These large scale initiatives involve building new customer & market engagement practices, transforming & evolving governing mindsets in a collective, and building new human capacities on a mass basis in areas like banking, retail, hospitality, public services, education, etc.I have led the market development, market engagement, customer management & brand building initiatives for Illumine and its associate company, Career Knowledge Resources (education sector).

o Was responsible for the growth and development of the Group’s multi-channel Integrated Marketing Solutions business which includes Direct Marketing, Brand Alliances & Coalition Marketing, Customer Experience Management, Loyalty Programs for Customers & Channel Partners, Field Marketing & Alternate Sales Channel, Consumer Internet Retail, Rewards Procurement & Fulfillment, and Contact Centre Solutions.o Role covered the key areas of sales & business development, providing marketing thought leadership on key accounts & projects, maintaining exceptional standards of quality and business integrity in all business dealings, ensuring high levels of engagement with customers & prospects, and proactive interaction with internal teams to value add, guide and develop their skill sets.

Was responsible for building the Syntel brand globally among customers, prospects, industry analysts & associations, IT industry & business media, and current & future employees through corporate marketing and communications & PR initiatives.Supported business development and lead nurturing through targeted enterprise marketing campaigns in overseas markets and India.Designed relationship management programs with key clients for increased mindshare and introducing solution-based engagement approach. Collaborated with a 7-member marketing team in the US and a 3-member local marketing team in India to plan and execute all initiatives globally.

Led a 5-member team for handling all marketing and product management initiatives for all the business groups: consumer business (dial-up Internet), enterprise services & solutions (Internet, VSAT and Integrated Solutions), and our B2C portal (www.mantraonline.com). Key responsibilities of the marketing group included Brand Management & Brand Marketing, Product Management, Corporate Communications & Public Relations, Promotions, Exhibitions & Events, Merchandise & Collateral, Direct Marketing & CRM programs. Introduced Direct Marketing at Bharti BT, and used customer databases and service usage profiles very successfully to design new products and services to match customer needs and wants, and design loyalty programs.

Headed the Delhi office and was part of the national strategic planning team for key accounts. Company had a strategic association with Dick Shaver (Center for Consumer Guided Marketing, Boston, USA) which allowed us to practice Dick’s method of Consumer Guided Marketing in India – one of the most advanced and proven forms of direct marketing techniques in the world. Key clients included Whirlpool, P&G, Toshiba, Daewoo Motors, Indian Airlines, IFB Industries, Canon, Jenson & Nicholson, Philips, Oracle, and Taj Hotels.

Joined ITC Travel House as Marketing Head – in charge of corporate communications (advertising & PR), and for the marketing and strategic planning for all divisions and group companies. These included the businesses of corporate travel, premium car rentals (Europcar), corporate fleet management, freight forwarding, conference management, tourism products (inbound, outbound, domestic holidays) and premium lifestyle realty projects. During 1993-1995, I worked very closely with the Managing Director’s office and was deeply involved in all diversification plans of the company, including the setting up of two special projects – the Classic Golf Resort and The Laburnum luxury condominium of our subsidiary company Landbase India Ltd. My contributions ranged from product configuration planning to brand building and direct marketing of the premium golf memberships and luxury homes. The marketing of the golf memberships, particularly, was a huge success with a landmark conversion rate.In 1996 I was given the additional responsibility of heading the Tours & Conferences business division as Vice President. During this assignment I worked closely with ITC’s New Business Group to conceptualize and launch ITC’s branded outbound holiday packages. In January 1999, the company received two prestigious National Tourism Awards from the Prime Minister of India for being adjudged the “best conference organizer in India” and an “outstanding tour operator”, both of which were businesses pertaining to my Division.

Joined as Account Supervisor in Kolkata. Clients handled include Tata Steel, Bata, East India Pharmaceuticals and Remington Rand. Got transferred to Delhi as Group Account Manager in Feb 1991, and in 6 months became Group Account Director. Key accounts handled include the Congress (I) General Election Campaign 1991, Luxor Pens, Amrit Banaspati, International Travel House, Population Services International, Escorts, Allen Bradley and Indian Express. 1991-92 saw a four-fold growth of Delhi branch’s business.

Started my advertising career with Contract and was fortunate to be mentored by the legendary Subhas Ghosal. Worked on a diverse range of accounts from banking and FMCG to hospitality, utility services and industrial brands.

New Wave was a leading industrial exhibition and display services firm in Kolkata offering integrated communications services. Did client servicing for the company’s mainstream business: design & execution of industrial exhibitions and trade fairs, and handling print-production and audio-visual assignments for very large corporates like Tata Steel, India Foils, ABP Group, DCM Toyota, INDAL, etc.