Aniruddha Atre Email & Phone Number

New Delhi, Delhi, India

Gurugram, Haryana, India

➤ KEY HIGHLIGHTSPrepared the company for IPO-readiness by conducting comprehensive due diligence and uncovering areas requiring further development. This process included a thorough examination of corporate governance and financial reporting practices.Achievements:Identified and addressed critical areas for improvement in corporate governance and financial reporting, laying the groundwork for future success in the public market.➤Specialties: P&L Management /Budgeting,Forecasting & Cost Control, Business Communication, Leadership & Team Building, Building, Sales & Marketing Strategy, Brand Management, Market Expansion & Development, Product Planning, and modernisation. Launch of aggregation Portal for last mile delivery.

New Delhi, Delhi, India

➤ KEY HIGHLIGHTSSupported the brand's expansion strategy, driving initial growth initiatives prior to a business realignment that led to a temporary pause on expansion plans.Achievements:Contributed to the recruitment of strategic team members and the formation of a strong leadership team.➤ Specialties:• Formulating Overall Business Growth Strategies & Financial Engineering• Control, SOP’s, Finalization of P&L & B/s, Statutory Compliances & MIS. • Private Equity Negotiations & Investor relations.• P&L Management• Balance Score Cards of the Unit

New Delhi, Delhi, India

➤ KEY HIGHLIGHTSAs the CFO of Frontier Raas (FR), I led and managed multiple key teams and initiatives to drive the company's strategic objectives and achieve its targets:Merchandise Planning Team: Oversaw the team to ensure effective planning and alignment with overall business strategies. Evolved a data collection and analysis SOP for effective planning of seasonal OTB’s (Open to Buy)Finance& Accounting Team: Managed financial operations, reporting, and analysis to maintain the company's fiscal health and support decision-making. Statutory Compliances and reportingRetail Operations Team: Guided the team in implementing Retail Strategies to optimize performance and meet sales targets. Successful strategies for Liquidation of old inventory through ageing and data analysis and release of blocked Cash. Business Development and Expansion Strategies: Directed national and international expansion efforts to grow the company's market presence in North India, UK & Dubai etc.Production Control Strategy (Introduction of Time and Product Cost sheets): Developed strategies and system to enhance production efficiency and control coststhrough Controlled Time sheets for output measurement.Hardwiring of Business Process and Private Equity Initiation: Implemented robust business processes and facilitated / scoutedPrivate Equity Investment.Amalgamation and Mergers: Led the integration and mergers of sister companies with the flagship company to streamline operations & drive growth.➤ Specialties:• Business Planning, Growth Strategies & Financial Engineering• Control, SOP’s, Finalization of P&L & B/s, Statutory Compliances & MIS.• Monitoring of weekly, monthly targets & performance• Analytics - Business Intelligence (BI) and Cohort Analysis• Documented Processes for Hard wiring organizational processes for a possible ERP implementation.• Private Equity Negotiations & prospective Investor relations.• Production control through Time sheets & Product Cost Sheets

New Delhi Area, India

➤ KEY HIGHLIGHTSAs the CFO of JIPL, my role extended beyond traditional CFO functions to encompass various strategic initiatives and operational leadership:ERP, CRM, DMS& ASSM Implementation: Led the successful rollout of enterprise resource planning (ERP), Customer Relationship Management (CRM), Dealer Management Systems (DMS) and After Sales Service Module (ASSM) covering and automating through algorithms, all In Warranty, Out of Warranty, Warranty Void, Fault and Repair codes, to streamline operations and enhance business efficiency. Further facilitated seamless integration and automation between CRM and ERP systems to improve data flow and operational efficiency.GSTRegime Implementation & Compliance: As GST was introduced PAN- INDIA, Implemented and Managed/ streamlined the integration of the New Goods and Services Tax (GST) regime and ensured adherence to compliance requirements.Sales & Distribution Management: Directed a network of over 1,000 sales and distribution points and 850+ authorized service centres, utilizing DMS and ASSM for efficient Sales and After sales service management.Warehousing & Supply Chain Operations: Held additional responsibilities for overseeing warehousing and supply chain operations for spare parts of mobiles and accessories.Service Finance Leadership: Guided financial functions related to service operations, driving performance and customer satisfaction.Vendor & Customer Management: Excelled in vendor and customer management, providing a strong foundation for the company's success.➤ Specialties:• Hardwiring the complete Sales, After sales and CRM piece through successful implementation of MS AXAPTA – in conjunction with PwC as implementation partners• Roll out of New GST Regime• Production control and management• Balance Score Cards of the Units• Implementation and integration of Navision for Unit - Gobazaar

Gurgaon, India

As a Founder and Business Leader, I have been responsible for a wide range of key functions and initiatives:• Private Equity Negotiations & Investor Relations: Managed private equity negotiations and maintained strong relationships with investors to support business growth and investment opportunities.• Full Responsibility of P&L: Oversaw profit and loss statements, ensuring optimal financial performance and strategic allocation of resources.• Hire Best in Industry Human Resources: Recruited top talent to strengthen the organization and drive performance.• Setup Entire Office Infrastructure: Established and optimized office infrastructure to support operational efficiency and team productivity.• Formulate and Administer Policies for Transparency: Developed and enforced policies to promote transparency and accountability within the organization.• Balance Score Cards Responsibility: Managed the unit's balance score cards, monitoring performance metrics and driving strategic improvements.• Transition Customers from Offline to Online Platform: Guided the evolution of customers from offline to online platforms, supporting digital transformation.• Implement Marketing Strategies: Developed and executed marketing strategies across digital and traditional channels to drive brand awareness and customer engagement.• Evolve & Establish Dashboards for All Departments: Created comprehensive dashboards for each department to monitor performance and facilitate data-driven decision-making.➤ Specialties:• Formulating Overall Business Growth Strategies & Financial Engineering• Control, SOP’s, Finalization of P&L & B/s, Statutory Compliances & MIS. • Start-up expertise, Strategic planning and implementation thereof.• Analytics - Business Intelligence (BI) and Cohort Analysis• Conducting offline campaign through Road shows/kiosks and online promotions• Design and evolution of Hardware through Negotiations and Design meetings with Chinese companies in China.

New Delhi

➤ KEY HIGHLIGHTSMy responsibilities included:Managing Investor Relations: Preparing Investor decks and having multiple rounds of negotiations for valuations / compliances / future plans restructuring of shareholding pre and post investment etc.Strategic Business Planning: Implemented strategic business plans for growth and broadening of portfolio to manufacturing.Business Intelligence:Rolled out several reports, focusing on strategic initiatives such as business analytics, retail sales setup, online traffic, event management, and growth planning.ESOP Policy and Roll out: Developed, Got approved and implemented ESOP’s policy before series A funding pitch to the prospective investors➤ Specialties:• Strategic Planning & Overall Business Growth• Implementation of ERP – Oracle Finance• ESOP policy & implementation• Private Equity Negotiations & Investor relations.• P&L Management

Gurgaon, India

➤ KEY HIGHLIGHTSDuring my tenure in due diligence for private equity (PE) funding, I successfully raised USD 8 million and USD 40 million through two separate funding rounds. My responsibilities included:Managing Investor Relations: Fostered strong relationships with investors, providing regular updates and insights to support informed decision-making.Operations Management: As we were among the few e-com companies to start fashion D2C through flash sales every business activity was a challenge.I Oversaw end-to-end operations, from warehouse management to last-mile delivery through delivery service providers (DSPs), during the startup stage.Strategic Business Planning: Implemented strategic business plans for second and third rounds of PE funding, driving growth and sustainability.Business Intelligence Leadership: Headed the Business Intelligence (BI) unit, focusing on strategic initiatives such as business analytics, retail sales setup, online traffic, event management, and growth planning.Formulating & Monitoring KPIs: Developed and monitored key performance indicators (KPIs) to provide business insights to investors, conduct cohort analysis, and utilize online metrics and Google Analytics for unit economics.International Business Setup: Led internal projects to establish international business and operations, with rollout planned by the end of 2011.Innovative Thought Leadership: Drove strategic initiatives, including setting up a fleet management system, corporate gifting, private labels, and B2B sales.Financial & Statutory Control: Maintained overall financial and statutory control, ensuring sound accounting practices and the finalization of balance sheets.Strategic Business Planning & MIS: Collaborated on strategic business planning and management information systems (MIS) to support decision-making and guide company strategy.

New Delhi Area, India

• Appointed lead finance and commercial activities; put in place procurement, warehousing and supply chain, working capital and line of credit policies

New Delhi Area, India

• Brought in as core team of 6 for brand launch; formulated policies, procedures and performance management. Raising Private Equity , Investors Management, IPO preparations main focus areas

Ap Lei Chau, Hong Kong

• Managed finance and accounts on IFRS; key person responsible for identifying and rolling out 17 stores as per brand ethos and business viability• Strategized and executed 31 international franchising contracts for geographies like UK, Spain, Australia for brand expansion

New Delhi Area, India

Promoted to manage project finance, treasury with statements on European accounting standards; ISO-9001 and ISO 14001 certifications

Accounting And Finance

Bachelor'S Degree, Business/Commerce, General

Education record