• Pioneered SMAAASH Entertainment Pvt Ltd as a Founding Member and Chief Marketing & Revenue Officer, propelling the company as a leader in virtual sports entertainment.• Orchestrated equity collaboration with eminent partners such as Sachin Tendulkar and Bennett & Coleman.• Devised multifaceted business strategies encompassing digital, print, advertising, social media, and newsletters.• Implemented proactive media relations via regular press release distribution ensuring extensive coverage.• Cognizant of revenue optimization through high-performing sales teams and savvy pricing strategies.• Exhibited acute analytical skills in understanding consumer behavior and utilized financial expertise in budget management for maximizing ROI.• Enhanced SMAAASH's market position with strategic vision and an active hands-on approach.

Brand Specs is a long-term marketing strategy firm. By evaluating the marketing mix, organizational capabilities, major industry drivers, and execution strategy, Brand specs were able to generate a competitive advantage. Any of our project distributions emphasizes innovation.• Aniruddh powerfully led Brandspecs as a founding member and P&L Head, unlocking the company's true potential through a client-centric approach.• Leveraged his strategic vision and industry insights to deliver tailor-made solutions that stimulated growth and cultivated enduring customer relationships.• Steered the firm towards becoming a comprehensive solution provider, offering wide arena of services ranging from brand identity development to marketing strategy.• He collaborated with an experienced team to create powerful brands that resonated with target audiences.• Effectively seized new client opportunities and spearheaded business development, contributing to the successful execution of multiple projects.• Under Aniruddh's leadership, Brandspecs significantly boosted efficiency and profitability, managing team productivity,costs, and budgets.• His focus on strategic client relationships delivered high-level service, establishing Brandspecs as a catalyst for success in branding and brand activation.• Aniruddh has successfully managed major brands across a spectrum of industries, including Noi (a women's apparel),Pactos Cosmetics, Nayasa Plastics, Tommy Hilfiger, Warner Brothers, and Vedamore.

Empowering retailers and out-of-home advertisers, DSN delivers cutting-edge marketing software, seamlessly adapting content in real-time to maximize engagement and resonate with dynamic viewership.• Served as the President of Sales and Marketing for the India division of a leading digital signage company, focusing on revenue enhancement utilizing innovative strategies.• Elevated revenue via innovative sales strategies.Forged strategic partnerships to boost service offering• Implemented multichannel marketing strategy, promoting brand awareness• Recruited and retained top talent, contributing to company success

• As Vice President & National Business Head at Mirchi 98.3, India's leading private FM radio network, oversaw national sales operations with strong expertise.• Led a competent sales team to significant revenue growth across varied media platforms.• Fostered strategic partnerships with key stakeholders such as major brands and leading advertising agencies, resulting in a substantial increase in market share.• Applied robust sales strategies and processes, including pipeline management and sales training programs, facilitating effective lead conversion into business results.• Remarkable leadership in brand activation sales delivered two successive years of record-breaking sales, establishing a position as an industry-leading performer.• Achieved significant revenue growth across various media platforms

• In the prestigious B2B & B2C exhibition industry in India, Aniruddh played a critical role as the AVP Sales & Operations,propelling ICE Exhibitions ( Indian Consumer Exhibition) to newheights.• Led national business development, strategically expanded client base across India and overseas, translating into significant revenue increase for numerous trade shows andexhibitions.• Leveraged domain expertise to devise and execute strategic plans for new market penetration and market share enhancement.• Excelled in managing vital client relationships, instrumental to the organisation's success.• Successfully negotiated year-long contracts, ensuring smooth execution of exhibitions, adding to ICE Exhibitions' impressive milestones.

Launched the first regalement ticketing idea, ezee-ticket, which was a software-based kiosk ticketing service linking age-restricted single-screen cinemas in an era before multiplexes entered the market.The single-screen theatres generated numerous events and below the line revenue possibilities via brand activation campaigns and branding opportunities at key locations within the theatres, allowing customers to physically interact with the theatres.

Successfully managed the marketing for ICAPS Business Group.Made accountable for the development of new products, brand management, erudition events, direct marketing, and a reward and appreciation program.Participated in the formulation of marketing briefs, the sourcing and negotiation of vendor agreements, the briefing of advertising agencies, and the traditional working with product teams to understand and launch incipient goods.

As an hotel management trainee I have worked in close sodality with different departments in the hotel and have availed them in their quotidian routine operations. I have worked proximately with front desk managers, culinary department, general manager, convention, event orchestrating, housekeeping department, and have specialised in sales & marketing domain.