Anirudh Masurkar Email and Phone Number
Anirudh Masurkar is a Digital Marketing Manager at Asentech LLC I MBA from USC Marshall School of Business | Strategy | Digital Marketing | Consulting | Project Management | Market Research | Ex Merck KGaA, IQVIA Consulting, Biocon at Asentech LLC. Colleagues describe him as "Anirudh worked closely with me on a short term assignment supporting launch of an innovative molecule in T2DM across 5 markets in ASEAN. Anirudh demonstrated the willingness to work outside his comfort zone in new therapy areas/markets, was able to manage himself and his deliverables well even though operating in an unambiguous, high stress environment and also showcased good collaboration skills across cultures. thanks Anirudh for your efforts and support to the team! continue to shine - All the very best!" and "I worked extensively with Anirudh for nearly five years while I was with Merck Healthcare business in India. Anirudh has a lot of experience of handling pharma data, analytics, market research and business development. He is going to be very valuable to any commercial support team."
Asentech Llc
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Digital Marketing ManagerAsentech Llc Sep 2023 - PresentNew York City Metropolitan Area -
Mba Candidate (Stem), Class Of 2023University Of Southern California - Marshall School Of Business Jun 2022 - Aug 2023Los Angeles, California, United StatesPursued the IBEAR MBA Program (STEM) which focuses on Strategic Leadership Development for Senior Executives -
Lead - Strategy & Market IntelligenceMerck Group Jan 2017 - Jun 2022Mumbai, Maharashtra, India• Implemented the separation efforts for divestiture of Merck Consumer Health division to P&G (project partnered with PwC); leading to successful transition along with mapping of revised vision and future growth levers• Led JV partnership with Pfizer for the launch of Avelumab which included high level of cross-functional collaboration and resulted in establishing 10% market share in $40M Renal Cancer market in Y1 of launch• Steered turnaround project for tier-2/3 cities of the underperforming ‘North Zone’ of cardiology business unit resulting in 24% share of growth in the $110M market with an increase in HCP outreach by 21% in FY 2020• Facilitated primary market research project with IPSOS for launch of fertility brand ‘Pergoveris’ in India, which mapped patient journey and market clusters of IVF patients resulting in $5m sales in Y1 of launch and 20% share• Delivered monthly reporting of industry analysis, therapy & portfolio analysis and KPIs using various secondary sources like IQVIA, IPSOS, Nielsen which were instrumental in competitive tracking and strategic decision making -
Chief Of Staff - Country Head'S OfficeMerck Group Oct 2015 - Jan 2017Mumbai Area, India• Led the ‘5-year vision’ consulting project (partnered with McKinsey) which helped in mapping strategic imperatives for driving long-term growth• Established and tracked monthly KPIs critical for monitoring performance and decision making by leadership team• Managed overall corporate governance for the CEO which involved a high level of cross-functional networking -
Associate Manager - Market Research & Business AnalyticsMerck Group Mar 2013 - Oct 2015Mumbai Area, India• Spearheaded four primary market research projects across therapies to provide key inputs for Annual Brand plans• Conducted market sizing exercises regularly to identify and update covered markets for each therapy, brand and region• Implemented ‘Sales Force synergy’ project for which direction was provided for optimal resource allocation• Established and tracked monthly KPIs critical for monitoring performance and decision making by leadership team -
Market Research AnalystIqvia May 2011 - Mar 2012Mumbai Area, India• Managed five key accounts of IQVIA in India (including Merck) worth $18M with a 12% increase in annual revenue• Provided analytical support to the health consulting team which facilitated efficient project delivery of four projects• Presented 7 customized ‘Point-of-View’ client presentations which provided detailed insights and recommendations• Clients Managed: Merck, Abbott Group, Sigma-Tau, Religare, Indoco (Contributed 20% towards annual revenue) -
Senior Executive, Marketing & Business DevelopmentBiocon Ltd. Oct 2009 - May 2011Mumbai Area, India• Generated 18 new business opportunities worth $3.3m for Biocon's B2B out-licensing startup division ‘FIDOZE’• Received ‘MD's award’ in 2010 for attaining highest sales of $6.8m in the Western India region in FY 2010 • Managed 11 customers valued $11m with 48% CAGR in 2 years from 2009 to 2011 (Top 3: Abbott, Ferring, Cipla)
Anirudh Masurkar Education Details
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Master Of Business Administration - Mba -
Branding, Consumer Behaviour -
Marketing
Frequently Asked Questions about Anirudh Masurkar
What company does Anirudh Masurkar work for?
Anirudh Masurkar works for Asentech Llc
What is Anirudh Masurkar's role at the current company?
Anirudh Masurkar's current role is Digital Marketing Manager at Asentech LLC I MBA from USC Marshall School of Business | Strategy | Digital Marketing | Consulting | Project Management | Market Research | Ex Merck KGaA, IQVIA Consulting, Biocon.
What schools did Anirudh Masurkar attend?
Anirudh Masurkar attended University Of Southern California - Marshall School Of Business, University Of Surrey, St. Xavier's College.
Who are Anirudh Masurkar's colleagues?
Anirudh Masurkar's colleagues are Abhishek Mundada, Puja Shah, Tej Mali, Mangesh Bhumkar, Siva Kumar, Prakash Yadav, Vivek Ranjan.
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