Key Focus & achievement:1. Responsible for new user acquisition for ecommerce vertical of Aster.2. Create offline marketing strategies to improve repeat rates and customer acquisition.3. Create GTM strategy for e- pharmacy .4. Category manage prescription business for ecommerce - Product improvement, Marketing campaigns and operations.5. Increased prescription business by 2x in 6 months.6. Focus on offline tie ups with clinics to develop a new channel of business.

Key Focus & achievement:1. Responsible for growth strategy and policy implementation for new launch cities.2. Create GTM strategy for new use cases across India for user acquistion and retention.3. Focus on offline business growth via camps, affiliates and other offline channels4. Conducted 50 camps on a single day to achieve 2K delivered orders and GMV of 5L5. Focus on creating new channels of business such as Phlebotomist entrepreneurs, Collection centres and internal… Show more Key Focus & achievement:1. Responsible for growth strategy and policy implementation for new launch cities.2. Create GTM strategy for new use cases across India for user acquistion and retention.3. Focus on offline business growth via camps, affiliates and other offline channels4. Conducted 50 camps on a single day to achieve 2K delivered orders and GMV of 5L5. Focus on creating new channels of business such as Phlebotomist entrepreneurs, Collection centres and internal sales. Show less

Key Focus & achievement:1.Responsible for maintaining company brand strategy and ROI2. Responsible for statistics on channels, product promotion, and customer development.3. Strong focus on customer needs for sustainable growth - Implement customer care strategies and monitor the effectiveness of implementation4. Create GTM strategy for pharmacy and work on implementation via A/B testing and product scale-up.Launch new Proposition like 1MG rapid service and ensure 96%+… Show more Key Focus & achievement:1.Responsible for maintaining company brand strategy and ROI2. Responsible for statistics on channels, product promotion, and customer development.3. Strong focus on customer needs for sustainable growth - Implement customer care strategies and monitor the effectiveness of implementation4. Create GTM strategy for pharmacy and work on implementation via A/B testing and product scale-up.Launch new Proposition like 1MG rapid service and ensure 96%+ SLA.5. Working on tech coordination to introduce new features such as "Care plan light" and Hyperlocal referral policies6. Reduce Out of stock through the proactive highlight of city demand.7. Increased city GMV growth by 3x and order growth by 2.5x in the first year through various ATL & BTL initiatives.8. Continuously kepy track of trends/events, monitor competitor/industry developments, and provided feedback to the product team for required changes.9. New user acquisition was at all time in Kolkata at 2x from base during ATL initiatives. Show less

• Responsible for sustaining and growing the cities revenues with P&L responsibilities.• Liaison with various departments to ensure top line growth.• Strategizing and executing all account related initiatives from operational troubleshooting to activations.• streamlining processes and systems wherever possible, responsible for managing the City team from hiring and training new recruits to assigning targets and formulating incentive plans as well as career planning for… Show more • Responsible for sustaining and growing the cities revenues with P&L responsibilities.• Liaison with various departments to ensure top line growth.• Strategizing and executing all account related initiatives from operational troubleshooting to activations.• streamlining processes and systems wherever possible, responsible for managing the City team from hiring and training new recruits to assigning targets and formulating incentive plans as well as career planning for each member of the team. Show less

• Managing marketing executives for day to day marketing execution.• Liaison with sales team to schedule campaigns for overall city growth.• Work with different events agencies to come up with good crowd pull event strategies.• Understand new potential area growth and demand maps and formulate marketing plans.• Ensure basic marketing hygiene factors are met in the city

• Identifying & tracking metrics to evaluate customer experience and facilitating data collation for the same.• Formulating and running experiments to improve customer experience and reduce the need for customer interactions.• Create brand pull and loyalty and achievement of brand targets through identification of relevant properties, initiatives, advertisement, and effective utilization of ATL and BTL activities.• Drive market research activities to uncover consumer… Show more • Identifying & tracking metrics to evaluate customer experience and facilitating data collation for the same.• Formulating and running experiments to improve customer experience and reduce the need for customer interactions.• Create brand pull and loyalty and achievement of brand targets through identification of relevant properties, initiatives, advertisement, and effective utilization of ATL and BTL activities.• Drive market research activities to uncover consumer insights, analyze internal data to segment customers and draw out actionable insights to feed into the communication strategy. Show less

1. Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;2. Planning, developing and implementing effective marketing communication campaigns for conferences and exhibitions.3. Communicating with target audiences and managing customer relationships;Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications – or on the radio, depending on the… Show more 1. Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;2. Planning, developing and implementing effective marketing communication campaigns for conferences and exhibitions.3. Communicating with target audiences and managing customer relationships;Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications – or on the radio, depending on the organisation and the campaign;4. Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur with designers and printers;5. Conducting market research, for example using customer questionnaires and focus groups;Contributing to, and developing, marketing plans and strategies;6. Evaluating marketing campaigns and monitoring competitor activity;Supporting the marketing manager and other colleagues. Show less

1. To Take care of day to day Operations and issuance of Insurance Policies.2. Setup of Offices in East India as per the plan3. Liaising with vendors and networking with stake holders including suppliers and partner organization.4. process improvement through innovation.5. Improving social media presence through posts in various circles.6. Designing marketing material such as Magazines and e newsletters.

understanding retail operations and giving a store level plan for future improvements.