Anirudh Morab Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Developed SEO & Paid reporting solutions for key clients from BFSI in the US market working closely with multiple stakeholders from senior management to CXO suite.
• Offered analytical insight leveraging internal data to determine how best to proceed with campaign optimizations.
• Worked on the optimization of SEO as well as Paid analytics reporting at organization level. In the process, standardized & streamlined the SOP of dashboarding at iQuanti.

Bengaluru, Karnataka, India

• Involved in end-to-end development of a monthly and daily dashboard for a BFSI client. In the process, designed and implemented the KPI framework, dashboard mockups and KPI logic in the backend.
• Involved in creating workspaces in Adobe analytics for different data requirements, good understanding of Flow and Fallout reports, Segments and Calculated Metrics. Good Understanding of Adobe Datawarehouse environment.
• Worked towards preparing data and reports (including spreadsheets, slide decks, etc.) for monthly reporting for different BFSI clients. Good understanding of Excel

Bengaluru Area, India

• Undertook data analysis to evaluate customer trends and provide insight into key drivers of customer behaviour.
• Worked on clustering Push notification campaign data of customers based on Geo, Age, Gender, Seasonality, RFM values, Brand using K-means clustering and thus utilized this data for targeted marketing which optimized.
• Built and analyzed funnels for app attribution data from Branch platform. These funnels helped to identify profitable channels of marketing.
• Analysed multiple dimensions by Cohort Analysis like app open events, buying patterns etc.
• Worked on building dashboards in Power BI to present insights in clear and articulate way to stakeholders.
• Managed Google Analytics dashboard and monitored customer behaviour thus providing insights to product and marketing teams.

Bengaluru, Karnataka, India

• Collected, cleansed and provided modeling and analyses of structured and unstructured market research data for the consulting team.
• Segmented users across geographies, product categories, age, gender, nationality and other parameters which helped to determine the user buying behaviour.
• Performed competitive analysis of Prices across various competitors and product categories during the launch of a new client facing product.
• Created visually impactful dashboards in Excel and Tableau for data reporting. Extracted, interpreted and analyzed data to identify key metrics and transform raw data into meaningful, actionable information.

Bengaluru, Karnataka, India

• Created multiple proactive alerts based on SQL to prevent critical business escalations which improved price efficiency by 10%
• Analyzed historical data fetched through alerts on weekly, monthly and quarterly basis to provide valuable insights to business decision makers. This improved price match efficiency by 6%.
• Closely monitored competitor behaviour in real time with relevant KPIs.

Bangalore

• Worked for a competitive intelligence team in Amazon that provides accurate and timely information about retailer prices and other dimensions relevant to purchasing decisions considering accuracy with 80% of Amazon's.
• Performed quantitative analysis on large datasets.
• Worked on automating data retrieval process from time to time.
• Performed root cause analysis during for negative pricing impact cases.