EIGHT, est La 1ère Hospitality Business School en Tunisie. Le programme académique proposé, déjà reconnu par le Ministère de l’Enseignement supérieur et de recherche scientifique, a été conçu avec le conseil et le support académique de l’EHL Advisory Services , la branche de consultance et de formation du Groupe EHL (École hôtelière de Lausanne).

Member of The Management Board:SALES:- Identifying, sourcing & developing business opportunities for 3 properties (989 rooms). - Planning short and long term activities to achieve budgeted sales.- Sourcing, Contracting & Developing International Tour Operators mainly from Western & Northern Europe, Travel Agencies for Groups & Corporate.- Preparing yearly Hotels pricing policy after a successful positioning on their respective market and versus their competitive set.- Developing and managing the annual rooms’ budget plan and departmental operation budget.- Preparing monthly / annual reports (RevPAR, Market share, YTD vs. budget…).- Leading and developing a motivated core team of 05 Sales Executives.- Participating in trade shows, fairs, conventions and promotional events both locally and internationally.- Participating in site inspections, FAM trips and entertainment of existing and potential clients.- Ensuring my sales team stayed focused in identifying opportunities for developing new sources of business in all market segments.- Introducing and developing niche markets (Golf+Spa) for our 316-room hotel situated next to a 36-hole Golf course.- Introducing hotels within On-line Travel Agency (OTA), wholesalers and GDS.- In-depth market studies for a better decisions about different refurbishments works already done or to be planned.MARKETING:- Launching of a new "responsive" website & an advanced technology on-line booking engine.- Updating hotels website’s and 3rd Party extranet content.- Contributing and developing online social media strategies (i.e. Facebook, Twitter, Instagram etc).- Supervising Hotels E-reputation on different review sites through a new tool that enables to be in control of guests' hotels experience.- Identifying marketing opportunities with various consortia, wholesalers and exhibition organisers.- Weekly follow-up and analyzing of guests’ comments with our PR coordinator. - Welcoming journalists, Executive editors.

A unique segment hotel (Corporate), featuring 154 rooms. Coached a Team of 5 sales person.- Restructuring sales Team by Area / key accounts / Sales Incentive Program.- First contacts with hotel’s key accounts and main producers.- Market study for a better positioning of the property within rapid growth Doha Market.- Attending “Welcome To Mövenpick” induction program in the Regional Head office, Dubai.- Participating at Arabian Travel Market 2012.Reasons for leaving are available upon request.

Abou Nawas Hotels use to feature 18 Hotels – 4455 rooms (Business, Leisure and All-Inclusive hotels). Joined as an Assistant Sales Manager, reporting to the Director of Sales & Marketing & Director of Operations. Responsible for sales activities in the Leisure, Business and Groups segments. Key areas of responsibilities were:- As a Member of Sales & Marketing Corporate team, we manage an account portfolio of US$ 55 million.- Overseeing 18-sales departments.- Monthly follow-up of activity through Sales report.- Looking after special offers & packages.- Handling and negotiating Group key accounts (Leisure + Business).- Analyzing competition for City-Business Hotels on a regular basis and providing feedback to sales team in each hotel in order to enhance MPI, ARI and RGI within Tunis City and its suburb market.- Developing & introducing MICE procedures for hotels.- Signing all Tour Operators’ contract for all hotels.- Introducing GDS engines through “UTELL” & studying project of Yield Management through “OPTIMS”.- Attending Group major fairs, sales trips and road shows in: Europe / Middle East / Asia.- Diversifying the allocations for all hotels with the objective of spreading the business risks.- Developing a new simplified tour operator contract for the Group.

Key areas of responsibilities were:- Market & brand studies: Middle, upper & up-scale brands (Sofitel, Novotel & Mercure).- Monthly Follow-up of Sofitel Hotels located in Paris comparing to their competitive set for Up-Scale and luxury market.- Studying US and GCC guests’ behaviour before and after 11th September 2001 attack.- Studying new openings, refurbishment by cities for future projects: Sofitel Berlin, Sofitel Venise, Sofitel Lisbone, Sofitel Montreal, Sofitel Buenos Aires. - All market studies have been based on data collected from worldwide known consultancy firm such as: PKF, BDRC, HotelBenchmark, STR, MKG…etc

Formerly known Jebel Ali International Hotels, which has a cluster of 3 hotels with 2 properties (200 + rooms each) located on the beach and 1 property (100 rooms) in a mountain resort. Reporting to the Director of Sales & Marketing of Oasis Beach Hotel. Key areas of responsibilities were:- Preparing the internship report. The subject was: “Pricing policy of European Tour Operators for Dubai Destination”.- Daily follow-up of competition in Jumeirah Beach Area.- Monthly competition analysis based on daily collected data and providing feedback to sales team.- Taking part in major Sales Calls handled by Sales Team in the key areas of Dubai (Dubai Media City, Dubai Internet City, Jebel Ali Free Zone & Dubai City).- Handling sales blitz before summer 2001 season, with Sales Executives.