Led the marketing strategy and execution for a fast-growing skincare brand, focusing on product lines for moms and baby. Developed and managed integrated marketing campaigns, resulting in significant sales growth.- Built and implemented a new, more effective KOL system, resulting in a 20x increase in views with an 80% reduction in the number of KOLs.- Revamped the Live Streaming system, leading to a 36% overall increase in sales and 7x increase in TikTok sales.- Enhanced paid marketing efforts through Marketplace Ads, CPAS, and TikTok Ads, improving ROAS by 30% with the same budget.- Successfully increased overall revenue by 24%, breaking a six-month stagnation.

As a Digital Marketing Strategist at a creative agency in Jakarta, I lead comprehensive research, develop targeted media plans, and craft customer personas. I create content strategies, ad copy, and design marketing funnels tailored to specific campaign goals. I also draft landing page copy and work closely with ad optimizers to maximize performance.- Managing over 10 clients with a total budget exceeding 1 billion Rupiah- I’ve successfully scaled client budgets by 100 times in under a year. - My 6-member management team achieved perfect KPIM scores, reflecting a 16% improvement from the previous period.

As DMAC, I manage and mentor RevoU's students to work on client's digital marketing channels from Facebook Ads (include app campaign), Google Ads, and Marketplace Ads from a diverse range of industries such as Sport, Technology, E-Commerce, Health Service, and many more. - Creating and developing digital marketing strategies for clients- Reviewing reporting decks from students and conducting weekly and monthly performance analyses to provide insights, recommendations, and optimization strategies for clients - Successfully increasing GMV by 265% and getting ROAS >13 (increase 148%)

Fully in charge and dedicated in one section of Full Stack Digital Marketing program, to maintain and improve all stakeholders that consist of students, instructors, and team leads. - Moderate the class and manage classroom to ensure high engagement and student get optimal learning experience- Train, lead, and manage the performance of team leads- Coordinate with all instructors to ensure they are fully briefed, deliver awesome classes and engage closely with students.- Create regular reports of main performance KPIs, insight, and recommendations based on performance metrics and feedback from students, team leads, and instructor.During the 13 weeks of the program, successfully got the average score of Satisfaction Rate, Instructor Rate, SM Rate, and TL Rate of 4.9 out of 5.0. I can also keep the NPS score above 88 and get an average score of 92 out off 100.

As part RevoU Apprenticeship Program (Labs), i manage Facebook Collaborative Ads (CPAS) for LR-2 x Shopee, which is a premium menswear store in Indonesia. - Manage end to end Facebook Collaborative Ads campaign for upper to bottom funnel (Awareness, Prospecting, Retargeting, Remarketing), targeting setup, optimization, budget allocation, and weekly report creation.- Create Facebook Collaborative Ads report in Google Data Studio, provide insight and recommendation every week.- Successfully increasing ROAS by 539% from 0.6 to 3.9 with only 7.3% addition in amount spend.

Writing 11 clear and error-free content about satellite for company's website that reflects the company’s voice