🌟 KiiQui – Startup Innovation & Strategic Marketing: As Founder and Managing Director of KiiQui, I transformed an innovative idea into reality, requiring not just development but strategic marketing to stand out in a competitive landscape.🚀 Focused Launch & Marketing: I developed buyer personas, conducted competitor analyses, and implemented targeted strategies to position KiiQui effectively.🔑 Key Marketing Initiatives:• Merch & Apparel: Launched branded T-shirts to build visibility. • QR Code Marketing: Integrated QR codes in campaigns for seamless traffic redirection. • App Store Materials: Crafted compelling assets to drive interest and downloads. • Website & Landing Pages: Developed and managed SEO-optimized pages for user acquisition. • Branding & Go-to-Market: Created cohesive branding and marketing materials for consistency.🌐 User Engagement & Adaptability: Leveraged feedback and data to refine marketing efforts and enhance user experience, ensuring KiiQui stayed aligned with user needs.🎯 Proven Expertise: My journey with KiiQui showcases my skills in strategic marketing, branding, and direct response campaigns, leading to impactful user engagement and growth.📲 KiiQui redefines meeting and networking, highlighting my ability to combine strategic planning with entrepreneurial vision.

Revitalizing Sales & Championing DiversityAs an experienced professional, I excel in bridging the gap between sales and marketing to drive success and increase sales in organizations. My background in digital transformation, sales training, curriculum development, and marketing technology enables me to leverage my project management, writing, training, and creative skills to facilitate true sales transformation in the Learning & Development space.🌟 Sales Enablement & Project Management:• Pioneering member of the Sales Enablement Team in the new Sales Transformation Department• Creator of the popular sales recognition program, showcasing the incredible stories of winning sales teams• Developer of sales collateral, including training materials, video stories, and case studies• HighSpot content architect: revamping, designing & managing spots/pages/content.🌟 Enablement Excellence:2022 Sharkie Award for Enablement Excellence2023 HighSpot Spark Impact Award for Enablement Transformation🌟 Diversity, Equity & Inclusion:• Global Lead of the Vibrant Diversity & Inclusion Colleague Engagement Group since 2021, and founding member since 2020• Participant in the Employer Value Proposition RFP Project for DEI🌟 Diversity, Equity & Inclusion Programs:I have organized, produced, and/or facilitated a range of corporation-wide events, called Conversations in Color, which promotes open discussions about DEI. Topics include:• The Talk• The Crown Act• Microaggressions (Pt 1 & 2)• Hispanic Heritage Month• Black History Month• Paper Children Movie🌟 Panel Discussions:I have also taken part in various panel discussions, addressing pressing social issues:• COVID-19: Vaccines, Herd Immunity, and the Impact on Black & Brown Populations (with Hood Medicine)• COVID-19: Omicron, Testing & New Variants (with Hood Medicine)• The Cancer Survival Gap in Black Children (with St. Jude Hospital)• Environmental Racism (with Michigan Environmental Justice Coalition)

🌟 Sales Training, Enablement & Project Management:As an accomplished professional, I effectively managed various sales training-related projects remotely, while constantly adapting to the evolving needs of the organization. My contributions included:• Effectively Leveraged CMS Platforms (JIVE and Igloo) for Sales Enablement Prior to HighSpot Implementation• Lead multiple (JIVE, Igloo and HighSpot) sales content migration projects.• Revamping the Onboarding Program for enhanced branding and engagement• Reconstructing all instructor-led sales training materials• Adapting instructor-led sales training for virtual delivery• Developing the Virtual Work Sales Playbook, Clarivate Academy Sales Training Playbooks, and Senior Leadership Development Program Sales Playbook• Managing the Sales Playbook Program and SalesForce training projects🌟 Facilitation & Curriculum Development:I was dedicated to creating impactful training experiences by developing and facilitating cutting-edge curricula, such as:• SalesForce Lightning Training (virtual facilitation)• Social Selling Curriculum (development and virtual facilitation)🌟 Global Sales Methodology & Analytics:In addition to content creation, I oversaw the development of sales methodology content for global use, and was responsible for:• Managing the creation, development, and updates of training materials• Tracking instructional effectiveness and evaluating the impact of training on employee skills and KPIs• Coordinating, tracking, and reporting on analytics related to training activities• Organizing training courses and classes for a diverse, global sales community

🌟 Digital Marketing, AI and Social Media Projects for Hood Medicine:As an advocate for health equity and the reduction of misinformation in Black and Brown communities, I actively lead digital marketing and social media projects for Hood Medicine, a non-profit collective dedicated to addressing health disparities. My contributions include:• AI Projects: Actively working with the founder on AI platforms like ChatGTP, MidJourney and similar platforms to discover areas where it would work to streamline and automate some digital project processes.• Developing and executing digital marketing projects to raise awareness about health equity• Managing social media platforms to foster an engaged online community and promote accurate health information• Collaborating with the Hood Medicine team to create impactful content and initiatives that support the organization's missionLearn more about Hood Medicine's mission and activities at HoodMedicine.org.

🌟As the Founder and Chief Innovation Officer of Sesina Apps LLC, I have spearheaded the creation and growth of our innovative technology company from the ground up. My role encompasses a broad range of responsibilities, each vital to the success and evolution of our flagship product, KiiQui, and future app and web solutions.Key Responsibilities:✨Mobile Concept Creation & Web Design: I conceptualize and manage the design of mobile applications and websites, ensuring seamless user experiences and engaging interfaces.✨Graphic Design: I create compelling visual assets that align with our brand identity and enhance user engagement.✨Project Management: I oversee all phases of project development, from initial planning and resource allocation to execution and delivery.✨UX Design: I design user experiences that are intuitive and impactful, focusing on usability and user satisfaction.✨Marketing Management & Strategy: I develop and implement comprehensive marketing strategies, including go-to-market plans and AI-driven marketing initiatives, to drive user acquisition and brand growth.✨Offshore Web Development Team Management: I build and manage an offshore web development team, coordinating efforts to ensure timely and high-quality deliverables.✨Financial Management: I handle financial aspects of the business, including budgeting, accounting, and vendor management.✨Technical Leadership: I oversee technical aspects of all app launches, ensuring that products are robust, scalable, and meet industry standards.Additional Skills:🎯Strategic Planning: I develop and execute strategic plans that align with the company’s vision.🎯Product Launches: I lead the technical and marketing efforts for successful product launches, from conception to market entry.As a driving force behind Sesina Apps LLC, my goal is to continually push the boundaries of innovation and deliver exceptional products that meet and exceed user expectations.

🌟 Digital Marketing & Web Project Management:I excel in managing diverse digital marketing and web projects, utilizing my proficiency in integrating various social media channels and leveraging innovative marketing technologies. My expertise includes:• Integrating social media channels into marketing plans for enhanced customer engagement, marketing exposure, brand recognition, and increased sales• Developing cutting-edge marketing projects using direct response marketing, mobile web, QR codes, and augmented reality – all executed virtually🌟 AI Content CreationI am proficient in utilizing a wide range of cutting-edge content creation tools and platforms, including ChatGPT, Midjourney, BARD, and HeyGen. These powerful AI-driven tools have become instrumental in my research, enabling me to gather valuable insights and data to enhance content quality. Leveraging their capabilities, I have excelled in crafting compelling and engaging content across various mediums, such as written articles, custom images, and video materials. My proficiency in utilizing these advanced content creation platforms has allowed me to consistently deliver innovative and impactful content that resonates with diverse audiences.🌟 Web Content Creation:With a strong familiarity in various website formats and a preference for WordPress due to its functionality and built-in SEO superiority, I create compelling web content covering a wide range of topics, such as:• Medical information• Augmented reality• Digital marketing• Mobile web

🌟 Online Adjunct Professor of the Master of Science Program in Digital Marketing:As an experienced educator, I taught accelerated courses in various digital marketing disciplines, equipping students with the skills and knowledge needed to excel in the industry. My areas of expertise included:• Mobile Marketing:Comprehensive examination of mobile marketing strategies and tactics, including text messages, mobile applications, and augmented realityExploration of mobile marketing integration across media• Content Marketing:Development of skills to create engaging content that reaches target audiences and converts readers into customersMeasurement of content marketing results and exploration of various channels, such as blogs, social media, email, and B2B marketing• Social Media Marketing:In-depth examination of social media marketing strategies and evaluation techniquesConstruction of well-developed social media marketing campaigns, with a focus on platforms like Facebook, Twitter, LinkedIn, and YouTube• Email Marketing:Mastering key elements of effective email marketing programs that generate new customers and maintain loyaltyLearning proven strategies for list building, crafting emails, avoiding spam filters, and driving conversions and sales

🌟 Driving Digital Transformation at SAP:As a key player in SAP's digital transformation journey, I was instrumental in expanding virtual sales and soft skills courses for the company's growing workforce. My accomplishments include:• Senior Program/Project Manager and Certified Virtual Classroom Instructional Designer, responsible for virtual training, instructional design, and course development• Managing the development of 11 out of 17 new Virtual Live sales & soft skills courses for up to 85,000 employees• Accelerating course development timelines, delivering multiple courses ahead of the standard 10-week schedule🌟 Specialized Courses & Train the Trainer Program:• Developing specialized courses for Partner Business Managers, Catalysts, and Leadership teams• Assisting in the "Train the Trainer" Program to certify new sales & soft skills trainers🌟 Digital Projects & Innovation:• Creating marketing web copy for new sales & soft skills courses to increase visibility• Initiating the I3 Project, researching and planning the transformation of the virtual classroom through gamification, micro-learning, and video for improved learning retention• Participating in the Gamification Innovation and Governance Task Force for the roll-out of gamified sales & soft skills courses🌟 Operational Excellence:• Executing ongoing operations for the virtual live classroom• Creating and leading weekly strategy meetings for project managers• Assisting in the RFP vendor selection project for 2018• Conducting review and QA of courses in SuccessFactors, LMS

🌟 Marketing & Social Media Instructor:As a dedicated educator, I taught cutting-edge virtual marketing and social media strategies to traditional, at-risk, and first-generation college students enrolled in Social Media and Marketing degree programs. My courses included:• Introduction to Marketing• Customer Engagement Through Social Media• Strategic Marketing• Social Media Applications• Social Media Ethics and Issues• Public Relations🌟 Social Media Intern Program:• Collaborating with lead faculty to develop an internship program that pairs companies with graduating social media students• Developing strategic social media plans for intern-client interactions🌟 Student Retention Mentoring Program:• Working with lead faculty to create a mentoring and retention program for minority and at-risk online students🌟 Course Development & Revisions:As part of my responsibilities, I developed and revise courses for new marketing and social media degree programs. My focus was on updating current content, creating new content, designing assessments, and generating supporting materials to cater to an expanding target demographic. Courses I've developed or revised include:• Strategic Marketing• Introduction to Marketing• Social Media Applications• Public Relations

🌟 Achiever Education & Training:Achiever Education & Training, provides innovative and results-oriented training and certification programs to individuals, companies of all sizes, government, and other organizations. They believe that a strong continuing education program enhances the value of employees and members, empowering them to contribute more to their organizations.🌟 Virtual Course Development Scope & Duties:As part of my role, I was responsible for various aspects of virtual course development, which included:• Course Data Sheet Build• Developing Course Descriptions• Creating Learning Objectives• Identifying Learning Outcomes (LOs)• Rubric Creation• Syllabus Creation• LO Matrix• Mapping LOs to Bloom's Taxonomy Levels• Gap Analysis• Benchmarking & Research• Designing Assessments• Creating Assignments• Developing Quizzes & Exams• Preparing for Accreditation🌟 400-Level Undergraduate Course Development:I have developed advanced undergraduate courses in the following areas:• Competitive Strategy Development• Branding Strategies• Cyber Crime

🌟 Quantum Strides:Quantum Strides, provides Artificial Intelligence (AI) empowered solutions that help organizations manage and secure high-value assets, including real estate and facilities globally. As a leader in AI, cloud, Data Security, and Security Incident Event Management (SIEM), they strive to offer cutting-edge solutions.🌟 Virtual Course Development:In my role, I developed digital webinars and online instruction, focusing on various aspects of digital marketing and technology, including:• eCommerce• Marketing Technology• Social Media Optimization• Branding• Website Usability• Content Management Systems• Mobile Web• Analytics• Content MarketingMy aim was to create engaging and informative content that enabled learners to acquire new skills and enhance their knowledge in these areas.

🌟 Social Media Training & Strategy:In my role at Domus, I was responsible for:• Training social media staff in content marketing, social media insights/analytics, live social media events, and social media strategy.• Developing and implementing social media strategies, content marketing plans, community management, reputation management, and social media status reports for clients.My goal was to empower clients with effective social media strategies and tactics that drive engagement and foster positive brand reputations.

🌟 Multi-Channel Marketing & Project Management:In my role, I focused on developing and executing multi-channel marketing strategies for professional development, product management, and project management courses across various formats, including online learning, live seminars, and virtual seminars.Key accomplishments and responsibilities included:• Acting as a liaison between the online product marketing team, technology team, web developers, and outside vendors.• Adding 200+ new professional development and project management courses to the eLearning online catalog within 5 months.• Developing and implementing marketing strategies for 200+ new eLearning courses within 5 months.• Increasing social media exposure for professional development and project management courses for eLearning.• Creating a social media guide for speakers of live seminars.• Editing videos for live seminars, Mega SeminarsWorld, and Global Congress.• Redesigning the eLearning CMS for better usability.• Leading a design project which included creating a new course widget for eLearning CMS & RSS feed for PMI.org.• Managing a landing page design project which included creating new and more robust landing page capabilities for eLearning CMS.My strong focus on project management ensured the successful delivery of various marketing initiatives, driving engagement and growth for the professional development and project management courses.

🌟 Healthcare Project Management & Digital Marketing:In my role, I successfully managed digital marketing projects for multiple healthcare brands, blending traditional and digital strategies to increase brand awareness and exposure.Key responsibilities included:• Managing digital marketing projects for five healthcare services brands.• Planning and executing marketing events, trade shows, and healthcare fairs.• Training teams on social media best practices and etiquette.• Utilizing Google Analytics to measure the effectiveness of landing page initiatives tied to events and fairs.• Providing weekly status reports with project results and suggested strategies.🌟 Marketing Projects:• Integrating traditional marketing techniques such as print, web, and promotional products with digital marketing technologies.• Collaborating with graphic designers and outside vendors to create marketing collateral.• Implementing a B2B product marketing section, enabling the company to save on custom marketing materials used for trade shows, events, and health fairs.🌟 Direct Response Marketing:• Combining print and digital marketing strategies, including coupon codes, QR codes, augmented reality, website/mobile landing pages, and analytics to target and measure specific marketing offers, enabling ROI measurement for individual events and fairs.My strong focus on healthcare project management ensured the successful delivery of various marketing initiatives, driving engagement and growth for the healthcare brands.

🌟 Pharmaceutical Healthcare Project Management & B2B Marketing:In my role, I managed B2B pharmaceutical and healthcare marketing projects, with a focus on creating print and promotional materials to drive sales and brand recognition for clients.Key responsibilities included:• Managing pharmaceutical and healthcare projects to promote products to targeted representatives and professionals.• Training teams in promotional marketing strategies to boost organizational revenue.• Collaborating with clients to create unique marketing campaigns using various print, advertising, and promotional products.🌟 Promotional Product Marketing:• Contributing to the creation of brand awareness using a wide range of marketing materials.• Developing marketing materials for Independent Blue Cross's Go Gold internal incentive program.• Collaborating with the GlaxoSmithKline creative services team to provide branded marketing materials.🌟 Computer Applications:• Proficient in desktop hardware and software, including Microsoft Office, Adobe programs, Logomall, Promoshop, and basic HTML on both PC and Mac.