T3 Micro (T3) is a pioneer in prestige & luxury hair tools industry, transforming hair beauty & styling since 2004. Its cutting-edge, high-performing, exceptionally designed hair tools are available across all key beauty and d-commerce channels; celebrated by women & hair professionals across the world. Driven by innovation, the brand is synonymous with high-performance, styling efficiency, and most importantly, healthy beautiful hair.As the CEO, leading company’s ambitious global growth agenda. Responsible for providing the overall vision and leadership to take the company to the next level, developing and executing against a long-term strategic plan for T3 to become an expert, multi-channel category leader.

Setting up a central team from the ground-up overseeing multi-regional operations in 22 countries. Ownership of global Profit and Loss (P&L) management. Exclusively oversee operations management for China. Drives global business strategy, commercial excellence, establishing brand positioning in the ever-changing global business environment. Spearheads business plans and new product innovation; builds a centralized brand experience strategy based on market needs assessment. - Setting commercial & brand priorities for all markets; Provide financial oversight to deliver monthly/ quarterly business goals consistently, preventing budget overspends. - Developed Audiences and People’s Journeys by leading the creation of a unified analytics platform leveraging 200K 1P and media platform data to improve media targeting & efficiency by 16%; identify portfolio and consumer need gaps to inform innovation.- Achieved brand consistency across global regions by building a seamless information flow; synergized with commercial stakeholders on latest branding priorities; used RACI charts for transparent task delegation.- Led the vision and roadmap development for large advertising campaigns; focused on data-driven personalization; set up a team to deliver distinct brand experience; gained organization-wide buy-in for the annual Brand Experience Calendar.- Currently accelerating the business growth in China, developing go-to-market, commercial, and marketing plans to deliver high double digit growth.

History of consistent net sales growth while serving as the first commercial leader from the parent company to oversee a recently acquired skincare business; drove enterprise-wide marketing capability enhancement ensuring strict alignment with commercial priorities. Operational responsibility for Digital Commerce. Led innovation grounded in data analytics and insights. Drove personalization across touch points.- Enabled successful post-acquisition integration and purposeful team restructuring; created a marketing center of excellence; led the development of professional channels, e-commerce, retail sales, and international business.- Regained 15% of the company’s business by course correcting relations with one of the biggest retailers, Massage Envy, within 6 months; drove product knowledge dissemination in 1100 stores and leading a dedicated sales team of 32.- Boosted the website conversion rate by 250% by inspiring its transition from a mere online ordering platform to a D2C growth engine; transformed the user experience; directed the implementation of an AI-based skin consultation tool.- Developed & executed a 3-year robust & successful innovation pipeline; stressed upon agile research capabilities, concept and bundle testing; directed the development of superior product formulations with the R&D team.- Led the brand identity modernization while retaining the 30-year-old brand legacy- Revamped the digital infrastructure strengthening the brand’s D2C presence; promoted performance-based advertising and an analytics-driven culture.- Established the image of a dermatologist recommended brand by developing a scientific advisory board consisting of nationally recognized dermatologists with proven scientific credentials; built an active presence at scientific forums and tradeshows.

As the head of oral care business for North America, provided oversight for marketing, demand planning accuracy in collaboration with the commercial teams; Led the development of brand experience calendar while overseeing significant media investments.- Improved Average Selling Price (ASP) by leading multiple revenue growth management initiatives; gained retailer buy-in on supporting price increases behind meaningful product enhancement.- Upheld the brand’s market leadership during the 3 years; designed a compelling brand strategy to improve brand health measures in the US; consistently grew the net sales in line with desired goals.- Mitigated the rising PR threat against the flagship brand, Colgate Total by directing its reformulation and repositioning; overcame consumer alienation risk following the relaunch by ensuring rigorous testing by R&D; launched via Super Bowl ad.- Acted as the major driving force behind the successful execution of the Super Bowl ad 2018; served as one of the key decision maker in idea sourcing and selection.

Innovation lead for North America, Oral CareToothpaste, Mouthwash & Strategic Initiatives

Selected for the Global Strategy team at the New York headquarters. Led the strategic work on entering the prestige skincare category; M&A strategy; the efforts led to 3 assets being acquired by the company in the next 3 years.Led global marketing and strategy for UAP Category (SpeedStick) all geographies.

Promoted to this position within 6 months of joining the company. Managed 3 sub-brands encompassing 40% of the subsidiaries’ revenue. Launched Colgate’s first teeth whitening brand. Selected for the global leadership program from Asia-Pacific Division.

Brand Management, Innovation across Skincare (L’Oreal Paris Skin Expertise), Haircare & Hair Styling (Garnier Fructis).Started out in the Sales organization fresh out of Business-School. Built a high-performing team of 11, drove commercial discipline; won the best region award for highest sales growth two years in a row.