Anish Cherian Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

I was asked by stakeholders to lead a special project focused on driving operational efficiency and optimizing processes, with a strong emphasis on enhancing the customer experience. Spearheading initiatives to streamline operations, my team and I ensured that customer satisfaction remained at the core of every decision. In addition to overseeing the P&L for 90+ retail stores, I led the team in driving financial performance and achieving key business objectives across the UAE, Qatar, Oman, and Bahrain. A significant achievement was the reinforcement of human capital and the establishment of an upward flow of communication from retail to senior stakeholders, enabling management to make informed, timely decisions. Reporting directly to the Vice Chairman, I worked closely with senior leadership to align strategies and deliver impactful results. This project, assigned to me with a 12-month deadline, was successfully completed with impressive results.

Dubai, United Arab Emirates

• Managing the overall responsibility of luxury watch brands like Breguet , Glashutte , Jaquet Droz , OMEGA and Montblanc , across 100+ Points of Sale in the UAE, Qatar, Oman and Bahrain.• Ensure consistent 360 approach to brand expression and execution across offline and online channels.• Full P&L responsibility of the designated brands and develop contingency plans to cover up any shortfalls.• Establish the strategic direction of retail over short and long term periods , working closely with C-Suite to define the vision and set the roadmap behind this.• Keep on top of market trends, continuously looking at ways to grow the market share in the respective markets.• Ensure team development, positive engagement and empowerment for decision making.• Collaborate with key internal stakeholders to implement new initiatives, ideas and improvements in order to enhance retail team capability as well as the customer experience in store.• Collaborate with the global brand marketing teams to adapt and execute global brand initiatives, ensuring they are relevant and effective in our respective markets.• Development and execution of experiential events, partnerships, and sponsorships and work closely with Principals to drive brand advocacy and market share.

Dubai

• Full ownership of the brand strategy for the designated brands , maintaining a strong brand look, feel and messaging across all touch points.• Drive core pillar growth and identify further opportunities to hack growth• Develop and manage the annual brand plan and budget, ensuring delivery of key metrics including value, market share and brand equity.• Tracking sales & developing contingency plans to cover up any shortfalls from the budget• Manage and set expectations around a data-driven approach to delivering maximum customer in-store value.• Ordering merchandise based on sales forecast on annual/monthly basis• Liaising with brand Principals for product updates, new collections, merchandising tools & ordering• Monitoring market intelligence & suggesting appropriate sales strategies.• Embed with our current customer experience vision, working on suggesting improvements and innovation alongside Head of Retail.

Dubai

Dubai

Dubai

Dubai, United Arab Emirates

*Assumed complete responsibility for the boutique and improved its commercial performance by increasing its turnover and maximizing profitability. *Developed and implemented marketing and promotional strategies to augment sales. *Maintained high merchandising values that reflect the company image through creativity. *Carefully planned inventory and maintained favorable stock level in terms of departments, brands, styles and options; resolved stock discrepancies and enforced remedial measures. *Coordinated with accounts departments for sales reports and with HO regarding budgets, expenses and policies and procedures for smooth functioning of the boutique. *Attended trainings and seminars sponsored by the Principal Company to enhance brand knowledge. *Responsible for after sales customer services.*Managing day-to-day operations of the store while ensuring compliance with company policies. *Monitoring activities in the sales floor; interacting with staff and customers and resolving urgent issues. *Handling floor sales key accounting, processing of payment and obtaining authorization from bank. *Actively seeking out and implementing any opportunities to decrease stock loss and recommending areas of focus to ensure that the store achieves stock loss targets. *Maintain awareness of industry trends and issues on how they could affect sales territory.*Assisting VIP clients to foreign countries for exhibitions and presentations. *Dealing tactfully with VIP clients and consistently delivering outstanding customer service. *Supervising sales team and providing leadership towards achievement of targeted goals. *Advising Brand Managers and Operations on out of stock lines, slow sellers or price sensitivities to develop methods to boost sales. *Ensure sales standards are met strengthening company’s image thus gaining growth for the business. *Maintain relationships with customers to continuously generate repeat and referral business.

Dubai

Dubai