Digital Marketing Executive
Current*Digital Strategy Development: Spearheaded the development of comprehensive digital marketing strategies aligned with company objectives, incorporating a mix of channels such as social media, email marketing, SEO, SEM, and content marketing.*Campaign Management: Planned, executed, and optimized multi-channel digital marketing campaigns to increase brand visibility, drive website traffic, and generate leads.*SEO and SEM Optimization: Conducted keyword research, optimized website content for search engines, and managed pay-per-click advertising campaigns to improve search engine rankings and drive targeted traffic.*Social Media Management: Managed social media accounts across platforms, curating content, engaging with followers, and monitoring performance metrics to improve reach and engagement.*Monitored key performance indicators (KPIs), analyzed campaign data and prepared regular reports to evaluate the effectiveness and identify areas for improvement.