Throughout my career, I have had the privilege of working my way up the ladder in the Nepalese auto industry. Starting as a junior sales executive at Ford, I eventually became the CEO of the Jeep division of the MAW group. Over 12 years, I have been a part of numerous industry-defining projects and have had the opportunity to work with top brands boasting a 2-digit market share.As a leader, I have proven my merits in scaling businesses and increasing brand value. I have associated with the most popular models across brands and have planned and launched top-selling models in the auto industry. By defining product strategies and targeting customers based on individual models' long-term and short-term life cycles, I have helped set industry benchmarks in sales and brand continuity.implemented a new brand identity for Hyundai Nepal (GDSI) that focuses on benchmarking and innovation. Set up a non-tech training department to provide training to employees on a variety of topics. Revamped Kia Nepal's product lineup and improved marketing and sales efforts, leading to a business turnaround. establishing Jeep as an adventurous brand starting the jeep club and planning to expand it across Nepal and connecting with the off-roading community and planning adventure trips.In addition to my merits in the auto industry, I have traveled across the Asia Pacific to maintain relationships with brand principles and have become a skilled negotiator, promoting a progressive image of the companies I have worked with. I have experience working in top organizations under different cultural visions, missions, goals, and industry bosses, and I have worked with both mass market and premium brands in the Nepalese auto industry.One of my proudest accomplishments has been my contribution to the development of electric and hybrid vehicles in Nepali Auto Industry.As an expert in sales, marketing, business development, and operations, I am obsessed with pushing boundaries and personal limits. As a passionate and adventure-driven individual, I am always looking for new challenges to tackle and new benchmarks to set.