Master group is a pan-India Events & film marketing agency with 15 years of experience in the Events & Film Industry, setting international standards in Movie City Tours, In-film Brand Placements, Talent Management, Brand Experiential, Event Planning & Design, Digital & Retail Engagement, Virtual Events, Esports, BTL Events, Weddings, Concerts & Stage Shows, and Event Production. Master group expanded its verticals to include Master Events, which sets the international standard for event execution, Master Miles, which specialises in domestic and international logistics and hospitality arrangements, and Master Experiential Marketing, which pioneers the development of innovative ideas and concepts for films and events.

Key responsibilities:• Upscaling Essence as a brand in the global market through different media tools, such as film marketing,• Collaborating directly and sustaining relations with corporate producers for their film promotion and campaign requirements• Working closely with exhibitors, namely PVR, Carnival, Inox, Cinepolis, Miraj Cinemas, etc., for regular branding and trailer promotions (on and off screen),• Getting involved in the initial ideation of the marketing campaign for upcoming filmsPlanning and executing on-ground activities:• Planning and execution of poster and first look launches, music launch events, premieres, generating press, success parties, etc.• Working on concept-driven events that include performances, entertainment, and media talking points for maximising coverage of events• Strategically working on events to generate maximum PR, on-ground visibility, and increase buzz about the film• Utilising and keeping abreast of effective digital tools and channels for driving marketing campaigns• Creating 360-degree marketing campaigns across television, print, PR, publicity design, digital media, on-ground activities, and GEC integrations Positioning Essence in each and every film as a brand partner (in the movie slate) and generating free media presence• Keeping a tab on all the upcoming movie line-ups and working on marketing inputs right from the initial phase (scripting and brand placement)• Pan-India post-movie marketing and alliance with sponsors, colleges, malls, multiplexes, and other promotional mediums to optimise revenueHandling marketing associations and special tie-ups:• Identify in-film brands and marketing association opportunities at the initial stage of script reading. Identify scenes for potential in-film branding or create additional scenes for in-film branding opportunities.• Coordinate with the brand and pitch for in-film branding opportunities and marketing associations with the film.

Key responsibilities:• Handling post-film marketing activities for major production houses (T-Series, EROS, Dharma, Junglee Pictures, Big Pictures,Viacom 18) for pan-India locations• Developing marketing campaigns with effective use of different mediums• Getting hands-on experience with content promotion on digital platforms• Working closely with media buying agencies to strategically position movie content• Associating exhibitors in film projects, which includes cinema operators like INOX, BIG CINEMA, CARNIVAL, MIRAGE, and CINEMAX• Having networks with local brands and advertising agencies in almost 10 cities across India• Mall activations and customer engagement programmes for handling events and creating new concepts to generate maximum footfalls• Attracting sponsors for film association on national tour tie-ups through various campaigns benefiting the producer and the sponsor• Leveraging celebrity brand endorsements using various marketing collaterals (mainline and digital channels)• Publicising Bollywood film materials at cinema chains for high visibility and connecting with distributors for the best show timings• Forming IPs for events that are activated in malls for customer engagement activities• Networking with all 4- and 5-star hotels to get weddings and corporate events planned and executed• Setting targets on a quarterly basis with the team to generate revenue• Building image and creating awareness of the brand via in-film presence and post-film campaigns• Tapping a new market segment for events and BTL promotions

• To conceptualize, innovate & Plan Events & Activities & to its fullest promotions till execution• To brief subordinates and build team exercises for upcoming activities• To overview and correct Daily report and worksheets sent by the internal team• Overall management and associated film tie-ups to its sister concern companies, Master Events & Production and Friends, indeed.Media planning and buying for events and filmsTo negotiate deals with print, television, radio, hoardings, OOH, and other publicity tools• Planning, associating sponsors, and executing film marketing (city tours) promotions across India for all Bollywood and A-town films (to name a few recent promotions: Khiladi 786, David, Special 26, Nautanki Saala, Aashiqui 2, and Yamla Pagla Deewana)• Handling celebrity endorsement deals and other activities where a talent is involved in a particular project

Key Responsibilities:• To initiate and execute activities so as to increase the PR of the brand Cinemax• To market films in exhibition chains across India through various contests and innovative film promotions• To negotiate the deals for conducting premieres, special screenings, paid previews, music launches, etc.• To coordinate PR events at Cinemax locations across India• To track media coverage across all means, i.e., prinat, electronic, and world wide web• To ensure smooth coordination between the media and film fraternity at Cinemax• To initiate new tie-ups for PR activities to take place at Cinemax so that maximum mileage can be achieved• To maintain and track the records of all the PR activities undertaken at Cinemax• To assist the marketing team for branding purposes by ensuring maximum star visits at locations of Cinemax pan India.